Pinterest Ads metrics
Documented metrics available in the native reporting reference on Pinterest Ads through an AI assistant: 91 in total, 14 of them computed by the gateway…
91 rows
The 91 metrics you can request on Pinterest Ads. The key is what you pass to a tool; the field is what the platform returns.
web (23)Link to this section
| Key | Name | Field | Notes |
|---|---|---|---|
pageVisit | Page Visits | TOTAL_PAGE_VISIT | Total number of page visit events. Format: number. |
webPageVisit | Web Page Visits | TOTAL_ | Number of web page visit events. Format: number. |
webSessions | Web Sessions | TOTAL_ | Number of web sessions. Format: number. |
signup | Sign Ups | TOTAL_SIGNUP | Total number of sign up events. Format: number. |
signupValue | Sign Up Value | TOTAL_ | Total value of sign up events. Format: currency. |
webSignup | Web Sign Ups | TOTAL_WEB_SIGNUP | Number of web sign up events. Format: number. |
lead | Leads | TOTAL_LEAD | Total number of lead events. Format: number. |
leadValue | Lead Value | TOTAL_ | Total value of lead events. Format: currency. |
webLead | Web Leads | TOTAL_WEB_LEAD | Number of web lead events. Format: number. |
addToCart | Add to Cart | TOTAL_ | Total number of add to cart events. Format: number. |
addToCartValue | Add to Cart Value | TOTAL_ | Total value of add to cart events. Format: currency. |
webAddToCart | Web Add to Cart | TOTAL_ | Number of web add to cart events. Format: number. |
webAddToCartValue | Web Add to Cart Value | TOTAL_ | Value of web add to cart events. Format: currency. |
search | Searches | TOTAL_SEARCH | Total number of search events. Format: number. |
webSearch | Web Searches | TOTAL_WEB_SEARCH | Number of web search events. Format: number. |
viewCategory | View Category | TOTAL_ | Total number of view category events. Format: number. |
webViewCategory | Web View Category | TOTAL_ | Number of web view category events. Format: number. |
watchVideoConv | Watch Video (Conversion) | TOTAL_ | Number of watch video conversion events. Format: number. |
webWatchVideo | Web Watch Video | TOTAL_ | Number of web watch video events. Format: number. |
customConversions | Custom Conversions | TOTAL_CUSTOM | Number of custom conversion events. Format: number. |
webCustom | Web Custom Events | TOTAL_WEB_CUSTOM | Number of web custom events. Format: number. |
addToWishlist | Add to Wishlist | TOTAL_ | Total number of add to wishlist events. Format: number. |
subscribe | Subscribes | TOTAL_SUBSCRIBE | Total number of subscribe events. Format: number. |
core (19)Link to this section
| Key | Name | Field | Notes |
|---|---|---|---|
spend | Spend | SPEND_IN_DOLLAR | Total amount spent on ads in dollars. Format: currency. |
spendMicro | Spend (Micro) | SPEND_ | Total amount spent in micro-currency (1/1,000,000 of currency unit) Format: number. |
impressions | Impressions | IMPRESSION_1 | Total number of times ads were shown (paid + earned) Format: number. |
paidImpressions | Paid Impressions | PAID_IMPRESSION | Number of paid impressions. Format: number. |
earnedImpressions | Earned Impressions | IMPRESSION_2 | Number of earned (organic) impressions from promoted content. Format: number. |
totalImpressions | Total Impressions | TOTAL_IMPRESSION | Total impressions including paid and earned. Format: number. |
clicks | Clicks | CLICKTHROUGH_1 | Number of clicks on ads (paid) Format: number. |
earnedClicks | Earned Clicks | CLICKTHROUGH_2 | Number of earned clicks from promoted content. Format: number. |
totalClicks | Total Clicks | TOTAL_ | Total clicks including paid and earned. Format: number. |
ctr | CTR | CTR | Click-through rate (clicks / impressions) Format: percentage. |
ectr | Effective CTR | ECTR | Effective click-through rate. Format: percentage. |
cpm | CPM | CPM_IN_DOLLAR | Cost per 1,000 impressions. Format: currency. |
cpmMicro | CPM (Micro) | CPM_ | Cost per 1,000 impressions in micro-currency. Format: number. |
ecpmMicro | Effective CPM (Micro) | ECPM_ | Effective cost per 1,000 impressions in micro-currency. Format: number. |
cpcMicro | CPC (Micro) | CPC_ | Cost per click in micro-currency. Format: number. |
ecpc | Effective CPC | ECPC_IN_DOLLAR | Effective cost per click. Format: currency. |
ecpcMicro | Effective CPC (Micro) | ECPC_ | Effective cost per click in micro-currency. Format: number. |
reach | Reach | TOTAL_ | Number of unique users who saw your ad. Format: number. |
frequency | Frequency | TOTAL_ | Average number of times each user saw your ad. Format: ratio. |
calculated (14)Link to this section
| Key | Name | Field | Notes |
|---|---|---|---|
hookRate | Hook Rate | computed here | (25% video views / video starts) 100. Calculated: `(TOTAL_VIDEO_P25_COMBINED / TOTAL_VIDEO_P0_COMBINED) 100`. Format: percentage. |
holdRate | Hold Rate | computed here | (50% views / 25% views) 100. Calculated: `(TOTAL_VIDEO_P50_COMBINED / TOTAL_VIDEO_P25_COMBINED) 100`. Format: percentage. |
videoCompletionRate | Video Completion Rate | computed here | (100% views / Video starts) 100. Calculated: `(TOTAL_VIDEO_P100_COMPLETE / TOTAL_VIDEO_P0_COMBINED) 100`. Format: percentage. |
throughRate | Through Rate | computed here | (100% views / 25% views) 100. Calculated: `(TOTAL_VIDEO_P100_COMPLETE / TOTAL_VIDEO_P25_COMBINED) 100`. Format: percentage. |
aov | Average Order Value | computed here | Checkout value / Checkouts. Calculated: TOTAL_. Format: currency. |
costPerEngagement | Cost per Engagement | computed here | Spend / Total engagements. Calculated: SPEND_. Format: currency. |
costPerSave | Cost per Save | computed here | Spend / Saves. Calculated: SPEND_. Format: currency. |
costPerPinClick | Cost per Pin Click | computed here | Spend / Pin clicks. Calculated: SPEND_. Format: currency. |
engagementRateCalc | Engagement Rate (Calc) | computed here | (Total engagement / Impressions) 100. Calculated: `(TOTAL_ENGAGEMENT / IMPRESSION_1) 100`. Format: percentage. |
saveRateCalc | Save Rate (Calc) | computed here | (Saves / Impressions) 100. Calculated: `(REPIN_1 / IMPRESSION_1) 100`. Format: percentage. |
conversionRate | Conversion Rate | computed here | (Conversions / Clicks) 100. Calculated: `(TOTAL_CONVERSIONS / TOTAL_CLICKTHROUGH) 100`. Format: percentage. |
costPerConversion | Cost per Conversion | computed here | Spend / Total conversions. Calculated: SPEND_. Format: currency. |
earnedMediaValue | Earned Media Value | computed here | Value of earned impressions (earned impressions CPM / 1000) Calculated: `(IMPRESSION_2 (SPEND_IN_MICRO_DOLLAR / PAID_IMPRESSION * 1000)) / 1000000`. Format: currency. |
totalMediaValue | Total Media Value | computed here | Spend + Earned Media Value. Calculated: SPEND_. Format: currency. |
conversion (14)Link to this section
| Key | Name | Field | Notes |
|---|---|---|---|
totalConversions | Total Conversions | TOTAL_ | Total number of all conversion events. Format: number. |
totalConversionsQuantity | Total Conversions Quantity | TOTAL_ | Total quantity of conversion events. Format: number. |
totalConversionsValue | Total Conversions Value | TOTAL_ | Total value of all conversions. Format: currency. |
checkout | Checkouts | TOTAL_CHECKOUT | Total number of checkout events. Format: number. |
checkoutQuantity | Checkout Quantity | TOTAL_ | Total quantity of items in checkouts. Format: number. |
checkoutValue | Checkout Value | TOTAL_ | Total value of checkout events. Format: currency. |
checkoutRoas | Checkout ROAS | CHECKOUT_ROAS | Return on ad spend for checkout events. Format: ratio. |
webCheckout | Web Checkouts | TOTAL_ | Number of web checkout events. Format: number. |
webCheckoutValue | Web Checkout Value | TOTAL_ | Total value of web checkout events. Format: currency. |
webCheckoutRoas | Web Checkout ROAS | WEB_ | ROAS for web checkout events. Format: ratio. |
inAppCheckout | In-App Checkouts | TOTAL_ | Number of in-app checkout events. Format: number. |
inAppCheckoutValue | In-App Checkout Value | TOTAL_ | Total value of in-app checkout events. Format: currency. |
offlineCheckout | Offline Checkouts | TOTAL_ | Number of offline checkout events. Format: number. |
offlineCheckoutValue | Offline Checkout Value | TOTAL_ | Total value of offline checkout events. Format: currency. |
engagement (14)Link to this section
| Key | Name | Field | Notes |
|---|---|---|---|
engagement | Engagements | ENGAGEMENT_1 | Total engagements (saves + pin clicks + outbound clicks) Format: number. |
earnedEngagement | Earned Engagements | ENGAGEMENT_2 | Earned engagements from promoted content. Format: number. |
totalEngagement | Total Engagements | TOTAL_ENGAGEMENT | Total engagements including paid and earned. Format: number. |
engagementRate | Engagement Rate | ENGAGEMENT_RATE | Engagement rate (engagements / impressions) Format: percentage. |
eEngagementRate | Effective Engagement Rate | EENGAGEMENT_RATE | Effective engagement rate. Format: percentage. |
outboundClick | Outbound Clicks | OUTBOUND_CLICK_1 | Clicks that lead to destinations off Pinterest (paid) Format: number. |
earnedOutboundClick | Earned Outbound Clicks | OUTBOUND_CLICK_2 | Earned outbound clicks from promoted content. Format: number. |
outboundCtr | Outbound CTR | OUTBOUND_CTR | Outbound click-through rate. Format: percentage. |
costPerOutboundClick | Cost per Outbound Click | COST_ | Average cost per outbound click. Format: currency. |
save | Saves | REPIN_1 | Number of times pins were saved (paid) Format: number. |
earnedSave | Earned Saves | REPIN_2 | Earned saves from promoted content. Format: number. |
saveRate | Save Rate | REPIN_RATE | Saves divided by impressions. Format: percentage. |
repinRate | Repin Rate | REPIN_RATE | Repin rate (legacy term for save rate) Format: percentage. |
totalRepinRate | Total Repin Rate | TOTAL_REPIN_RATE | Total repin rate including earned. Format: percentage. |
app (4)Link to this section
| Key | Name | Field | Notes |
|---|---|---|---|
appInstall | App Installs | TOTAL_ | Number of app install events. Format: number. |
inAppSignup | In-App Signups | TOTAL_ | Number of in-app signup events. Format: number. |
inAppAddToCart | In-App Add to Cart | TOTAL_ | Number of in-app add to cart events. Format: number. |
inAppSearch | In-App Searches | TOTAL_ | Number of in-app search events. Format: number. |
video (3)Link to this section
| Key | Name | Field | Notes |
|---|---|---|---|
totalVideoAvgWatchTime | Total Avg Video Watch Time | TOTAL_ | Total average video watch time including earned. Format: duration. |
cpvMicro | CPV (Micro) | CPV_ | Cost per video view in micro-currency. Format: number. |
ecpv | Effective CPV | ECPV_IN_DOLLAR | Effective cost per video view. Format: currency. |