Performance alerts

The active-rule allowance is shared across every user and workspace of one subscription. Draft, paused and archived rules do not use an active slot. A rule monitoring all active entities uses one slot. Owners and administrators with write access to the selected workspace can create and manage their own rules. Only connected accounts explicitly selected for that workspace are accessible. Service API keys cannot manage alerts.

Paid trials use the selected plan's allowance. If a plan change or trial expiry leaves more active rules than the new allowance, all are paused and pending checks and emails are cancelled. Existing configuration and history are preserved. Resume the rules you want within the new limit; an upgrade does not automatically restart paused rules.

1. 01Connect a supported source and select the account in your workspace.
2. 02Ask your assistant for get_alert_options with the source. It returns available accounts, supported metrics, breakdowns, attribution and the subscription limit.
3. 03Use prepare_alert with the account, entity or all-active scope, metric, period, comparison, threshold and optional minimum spend. Show the preview with show_alert before activating with start_alert and explicit confirmation.
4. 04Use list_alerts and open_alert to inspect rules. Use update_alert to preview an edit before applying it. Use manage_alert to pause, resume or archive. The dashboard provides the same lifecycle controls and incident history.

Monitor performance by product/SKU, brand, category, product type or custom label where the source report exposes it. Choose up to three compatible breakdowns. Exact-value catalogue filters use OR within one field and AND across fields; filter fields must also be selected breakdowns. Each entity and segment is evaluated independently. Preserve SKU case and leading zeros.

Use the alert catalogue below or get_alert_options for the current allowlist. Numeric provider metrics and supported calculated metrics (such as CPA, CPC, CPM and ROAS where available) are validated against the selected resource and breakdowns. Arbitrary user-written formulas are not supported. A metric being present in a general source catalogue does not guarantee that it is compatible with every alert level or dimension.

Metrics: spend, purchases, purchase_value, cpa, roas, impressions, reach, frequency, full_view_impressions, full_view_reach, clicks, unique_clicks, inline_link_clicks, unique_inline_link_clicks, outbound_clicks, unique_outbound_clicks, ctr, unique_ctr, inline_link_click_ctr, unique_inline_link_click_ctr, outbound_clicks_ctr, cpc, cpm, cost_per_inline_link_click, cost_per_unique_click, cost_per_unique_inline_link_click, cost_per_outbound_click, cost_per_inline_post_engagement, cost_per_thruplay, social_spend, inline_post_engagement, post_engagement, page_engagement, post_reactions, comments, shares, saves, page_likes, photo_views, video_plays, video_views_3s, video_views_30s, video_p25, video_p50, video_p75, video_p95, video_p100, thruplay, video_avg_watch_time, video_total_watch_time, cost_per_conversion, omni_purchases, omni_purchase_value, add_to_cart, add_to_cart_value, initiate_checkout, initiate_checkout_value, view_content, view_content_value, add_payment_info, search, add_to_wishlist, leads, onsite_leads, leadgen_grouped, complete_registration, contact, schedule, start_trial, subscribe, messaging_conversations_started, messaging_first_reply, link_clicks, landing_page_views, app_installs, app_purchases, app_purchase_value, website_purchases, website_purchase_value, purchase_roas, website_purchase_roas, mobile_app_purchase_roas, estimated_ad_recall_rate, estimated_ad_recallers, cost_per_estimated_ad_recallers, hookRate, thumbstopRate, holdRate, completionRate, clickToAtcRatio, atcToPurchaseRatio, clickToPurchaseRatio, aov, engagementRate, find_location, subscribe_value, leads_value, start_trial_value, app_add_to_cart, app_initiate_checkout, app_complete_registration, achievement_unlocked, credit_spent, app_start_trial, app_subscribe, shop_purchases, shop_purchase_value, cost_per_page_like, cost_per_messaging_conversation, cost_per_lead, cost_per_purchase, cost_per_add_to_cart, cost_per_initiate_checkout, cost_per_app_install, cost_per_landing_page_view, cost_per_3s_video_view, spendShare, purchaseValueShare, subscriptionRoas, leadsRoas, purchasesPerMille, revenuePerMille, installsPerMille, leadsPerMille, impressionsToLeadsRatio, likeRate, commentRate, postShareRatio, postEngagementsExclVideo, postEngagementRateExclVideo, video15sTo3sRetention, thruplayCtr, firstFrameRetention, thumbstopClickRate, costPerMinuteViewed, videoP25Rate, videoP50Rate, videoP75Rate, videoP95Rate, videoP100Rate, dropOffP25ToP50, dropOffP50ToP75, dropOffP75ToP95, dropOffP75ToP100, dropOffP95ToP100, sustainRate, clickQuality, averageLeadsValue, clickToAppInstallRatio, clickToLeadsRatio, clickToSubscriptionsRatio, clickToRegistrationsRatio, clickToTrialStartedRatio, leadsToSubscriptionsRatio, clickToContactRatio, clickToFindLocationRatio, clickToAppointmentsRatio, clickToInitiateCheckoutRatio, clickToWebsitePurchaseRatio, installToTrialRate, installToPurchaseRatio, installToRegistrationRate, registrationToAchievementRate, achievementToPurchaseRate, viewContentRatio, viewContentToAtcRatio, checkoutToPurchaseRatio, aovWebsite, aovShop, aovApp.

Breakdowns: age, gender, user_segment_key, country, region, dma, publisher_platform, platform_position, device_platform, impression_device, image_asset, video_asset, body_asset, title_asset, description_asset, call_to_action_asset, link_url_asset, ad_format_asset, media_type, media_format, flexible_format_asset_type, gen_ai_asset_type, product_id, product_brand_breakdown, product_category_breakdown, product_type_breakdown, product_custom_label_0_breakdown, product_custom_label_1_breakdown, product_custom_label_2_breakdown, product_custom_label_3_breakdown, product_custom_label_4_breakdown, product_group_content_id_breakdown, frequency_value, skan_campaign_id, skan_conversion_id, skan_version, coarse_conversion_value, postback_sequence_index, fidelity_type, redownload. Combinations are checked when previewing.

Metrics: spend, cpc, cpm, cpa, impressions, clicks, ctr, interactions, interactionRate, engagementRate, reach, frequency, absoluteTopImpressionPercentage, topImpressionPercentage, costMicros, averageCpc, averageCpm, averageCost, averageCpe, averageCpv, costPerCurrentModelAttributedConversion, conversions, conversionsValue, costPerConversion, conversionsFromInteractionsRate, conversionsValuePerCost, allConversions, allConversionsValue, costPerAllConversions, allConversionsFromInteractionsRate, allConversionsValuePerCost, viewThroughConversions, crossDeviceConversions, currentModelAttributedConversions, currentModelAttributedConversionsValue, conversionsFromInteractionsValuePerInteraction, valuePerAllConversions, valuePerConversionApi, valuePerCurrentModelAttributedConversion, allConversionsFromClickToCall, allConversionsFromDirections, allConversionsFromMenu, allConversionsFromOrder, allConversionsFromStoreVisit, allConversionsFromStoreWebsite, conversionsByConversionDate, conversionsValueByConversionDate, allConversionsByConversionDate, allConversionsValueByConversionDate, searchImpressionShare, searchBudgetLostImpressionShare, searchRankLostImpressionShare, searchTopImpressionShare, searchAbsoluteTopImpressionShare, searchExactMatchImpressionShare, searchBudgetLostAbsoluteTopImpressionShare, searchBudgetLostTopImpressionShare, searchRankLostAbsoluteTopImpressionShare, searchRankLostTopImpressionShare, contentImpressionShare, contentBudgetLostImpressionShare, contentRankLostImpressionShare, videoViews, videoViewRate, videoQuartileP25Rate, videoQuartileP50Rate, videoQuartileP75Rate, videoQuartileP100Rate, engagements, averageVideoViewDuration, videoDuration, videoViewsP25, videoViewsP50, videoViewsP75, videoViewsP100, averageTimeOnSite, bounceRate, percentNewVisitors, trueViews, trueViewRate, trueViewRateInStream, trueViewRateInFeed, trueViewShorts, gmailForwards, gmailSaves, gmailSecondaryClicks, phoneCalls, phoneImpressions, phoneThroughRate, qualityScore, historicalQualityScore, shoppingImpressions, shoppingClicks, shoppingCostMicros, shoppingConversions, shoppingConversionsValue, shoppingCtr, shoppingAverageCpc, shoppingAllConversions, shoppingAllConversionsValue, shoppingCostPerConversion, auctionInsightSearchImpressionShare, auctionInsightSearchOverlapRate, auctionInsightSearchPositionAboveRate, auctionInsightSearchTopOfPageRate, auctionInsightSearchAbsoluteTopOfPageRate, auctionInsightSearchOutrankingShare, invalidClicks, invalidClickRate, activeViewCpm, activeViewCtr, activeViewImpressions, activeViewMeasurability, activeViewMeasurableImpressions, activeViewMeasurableCostMicros, activeViewViewability, crossDeviceConversionsValueMicros, roas, allConversionsRoas, valuePerConversion, allConversionsValuePerConversion, hookRate, holdRate, completionRate, impressionShareLostTotal, spendShare, costPerConversionDollars, costDollars, averageCpcDollars, averageCpmDollars.

Breakdowns: device, slot, adNetworkType, conversionAction, conversionActionName, conversionActionCategory, externalConversionSource, ageRange, gender, geoTargetCountry, geoTargetRegion, geoTargetMetro, productItemId, productBrand, productTitle, productCategoryLevel1, productCategoryLevel2, productCategoryLevel3, productCategoryLevel4, productCategoryLevel5, productTypeL1, productTypeL2, productTypeL3, productTypeL4, productTypeL5, productCustomAttribute0, productCustomAttribute1, productCustomAttribute2, productCustomAttribute3, productCustomAttribute4, productChannel, productChannelExclusivity, productCondition, productCountry, productLanguage, productStoreId, productAggregatorId, productMerchantId, clickType, adDestinationType, interactionOnThisExtension. Combinations are checked when previewing.

Metrics: spend, impressions, clicks, ctr, cpm, cpc, reach, frequency, gross_impressions, secondary_goal_result, cost_per_secondary_goal_result, secondary_goal_result_rate, cost_per_result, cost_per_1000_reached, video_play_actions, video_watched_2s, video_watched_6s, video_views_p25, video_views_p50, video_views_p75, video_views_p100, engaged_view, engaged_view_15s, average_video_play, average_video_play_per_user, cost_per_engaged_view, engagements, clicks_on_music_disc, anchor_clicks, real_time_app_install, real_time_app_install_cost, follows, likes, comments, shares, profile_visits, profile_visits_rate, cost_per_follow, cost_per_like, cost_per_share, live_views, live_unique_views, live_effective_views, live_product_clicks, live_effective_views_cost, live_followers, live_gift_value, interactive_addon_impression, interactive_addon_destination_clicks, countdown_sticker_recall_clicks, display_card_clicks, gift_code_sticker_claims, pop_out_showcase_clicks, super_like_count, voting_sticker_votes, ix_page_view_count, ix_button_click_count, ix_product_click_count, ix_download_click_count, ix_app_download_count, ix_video_view_count, ix_average_page_stay, ix_average_page_view_per_user, app_install, launch_app, next_day_open, registration, login, complete_tutorial, purchase, total_purchase_value, add_to_cart, total_add_to_cart_value, checkout, view_content, total_view_content_value, add_payment_info, add_to_wishlist, create_gamerole, spend_credits, total_spend_credits_value, achieve_level, unlock_achievement, create_group, join_group, rate, start_trial, subscribe, total_subscribe_value, sales_lead, loan_apply, loan_approval, loan_disbursal, in_app_ad_click, in_app_ad_impr, total_app_event, total_app_event_value, cost_per_app_install, cost_per_registration, cost_per_purchase, cost_per_add_to_cart, cost_per_checkout, cost_per_view_content, purchase_roas, registration_rate, total_registration, cost_per_total_registration, purchase_rate, total_purchase, cost_per_total_purchase, value_per_total_purchase, total_active_pay_roas, total_purchase_roas_day0, total_purchase_roas_day2, total_purchase_roas_day6, app_event_add_to_cart, cost_per_app_event_add_to_cart, app_event_add_to_cart_rate, total_app_event_add_to_cart, cost_per_total_app_event_add_to_cart, value_per_total_app_event_add_to_cart, total_app_event_add_to_cart_value, checkout_rate, total_checkout, cost_per_total_checkout, value_per_checkout, total_checkout_value, view_content_rate, total_view_content, cost_per_total_view_content, value_per_total_view_content, cta_conversion, cost_per_cta_conversion, cta_purchase, cost_per_cta_purchase, cta_registration, cost_per_cta_registration, cta_app_install, cost_per_cta_app_install, vta_conversion, cost_per_vta_conversion, vta_purchase, cost_per_vta_purchase, vta_registration, cost_per_vta_registration, vta_app_install, cost_per_vta_app_install, vta_complete_payment, vta_complete_payment_value, vta_complete_payment_roas, engaged_view_through_conversions, cost_per_engaged_view_through_conversion, evta_app_install, evta_registration, evta_purchase, evta_payments_completed, complete_payment, total_complete_payment_value, page_browse_view, total_page_browse_view, button_click, online_consult, user_registration, product_details_page_browse, web_event_add_to_cart, total_web_event_add_to_cart_value, initiate_checkout, total_initiate_checkout_value, add_billing, search, website_download, website_total_download, website_contact, website_total_contact, website_form, website_total_form, cost_per_complete_payment, cost_per_page_browse_view, cost_per_total_page_browse_view, cost_per_initiate_checkout, complete_payment_roas, value_per_complete_payment, complete_payment_rate, conversion, conversions, onsite_total_purchase, onsite_total_purchase_value, onsite_cost_per_purchase, onsite_purchases_roas, onsite_total_checkout_initiation, onsite_cost_per_checkout_initiation, onsite_total_add_to_cart, onsite_cost_per_add_to_cart, onsite_total_product_details_page_view, onsite_cost_per_product_details_page_view, onsite_form, onsite_form_detail, onsite_download, onsite_purchase_rate, onsite_value_per_purchase, onsite_unique_purchase, onsite_total_purchase_value_day0, onsite_total_purchase_value_day6, onsite_total_purchase_value_day13, onsite_total_purchase_roas_day0, onsite_total_purchase_roas_day6, onsite_total_purchase_roas_day13, onsite_total_registration, offline_shopping_events, offline_shopping_events_value, cost_per_offline_shopping_event, offline_shopping_events_roas, offline_total_crm_events, offline_contact_events, offline_subscribe_events, offline_form_events, messaging_conversation_started, cost_per_messaging_conversation_started, product_clicks, product_details_page_browse_shop, add_to_cart_shop, checkout_shop, complete_payment_shop, live_product_clicks_shop, video_product_clicks, onsite_shopping_roas, onsite_complete_payment_value, cost_per_product_click, cost_per_add_to_cart_shop, cost_per_complete_payment_shop, onsite_shopping_rate, value_per_onsite_shopping, shop_total_items_purchased, skan_app_install, skan_purchase, skan_purchase_value, skan_registration, skan_add_to_cart, skan_checkout, skan_view_content, skan_subscribe, skan_start_trial, skan_cost_per_app_install, skan_cost_per_purchase, skan_purchase_roas, skan_result, skan_cost_per_result, skan_conversion, skan_conversion_rate_v2, skan_total_purchase_value, skan_total_repetitive_active_pay_roas, hookRate, thumbstopRate, holdRate, completionRate, engagementRate, aov, aovWebsite, aovCombined, clickToAtcRatio, atcToPurchaseRatio, clickToPurchaseRatio, likeRate, commentRate, shareRate, followRate, aovShop, videoP25Rate, videoP50Rate, videoP75Rate, videoP100Rate, dropOffP25ToP50, dropOffP50ToP75, dropOffP75ToP100, costPerEngagement, costPerVideoView, costPer1000VideoViews.

Breakdowns: country_code, ad_type, age, gender, video_material_id, image_id, search_terms, search_keyword, match_type, custom_event_type, event_source_id, page_id. Combinations are checked when previewing.

Metrics: spend, spendMicro, impressions, paidImpressions, earnedImpressions, totalImpressions, clicks, earnedClicks, totalClicks, ctr, ectr, cpm, cpmMicro, ecpmMicro, cpcMicro, ecpc, ecpcMicro, reach, frequency, engagement, earnedEngagement, totalEngagement, engagementRate, eEngagementRate, outboundClick, earnedOutboundClick, costPerOutboundClick, save, earnedSave, saveRate, repinRate, totalRepinRate, totalVideoAvgWatchTime, ecpv, totalConversions, checkout, checkoutValue, checkoutRoas, webCheckout, webCheckoutValue, webCheckoutRoas, offlineCheckout, pageVisit, webSessions, signup, signupValue, lead, customConversions, addToWishlist, subscribe, hookRate, holdRate, videoCompletionRate, throughRate, aov, costPerEngagement, costPerSave, costPerPinClick, engagementRateCalc, saveRateCalc, conversionRate, costPerConversion.

Breakdowns: age, gender, ageAndGender, country, region, geo, placement, device, keyword, targetedInterest, pinnerInterest, audience. Combinations are checked when previewing.

Metrics: spend, impressions, clicks, conversions, cpc, cpm, cpa, roas, ctr, AbsoluteTopImpressionRatePercent, AbsoluteTopImpressionShareLostToBudgetPercent, AbsoluteTopImpressionShareLostToRankPercent, AbsoluteTopImpressionSharePercent, AdRelevance, AllConversionRate, AllConversions, AllConversionsQualified, AllCostPerConversion, AllReturnOnAdSpend, AllRevenue, AllRevenuePerConversion, AppInstalls, AssistedClicks, AssistedConversions, AssistedConversionsQualified, AssistedImpressions, Assists, AudienceImpressionLostToBudgetPercent, AudienceImpressionLostToRankPercent, AudienceImpressionSharePercent, AverageCPV, AverageCpc, AverageCpm, AveragePosition, AverageWatchTimePerImpression, AverageWatchTimePerVideoView, BenchmarkBid, BenchmarkCtr, CPI, CPP, CPS, ClickSharePercent, Clicks, CompletedVideoViews, ConversionDelay, ConversionRate, Conversions, ConversionsQualified, CostPerAssist, CostPerConversion, CostPerDownload, CostPerInstall, CostPerSale, Ctr, Downloads, ExactMatchImpressionSharePercent, ExpectedCtr, ExtendedCost, HistoricalAdRelevance, HistoricalExpectedCtr, HistoricalLandingPageExperience, HistoricalQualityScore, ImpressionLostToBudgetPercent, ImpressionLostToRankAggPercent, ImpressionLostToRankPercent, ImpressionSharePercent, Impressions, Installs, LandingPageExperience, LowQualityClicks, LowQualityClicksPercent, LowQualityConversionRate, LowQualityConversions, LowQualityConversionsQualified, LowQualityGeneralClicks, LowQualityImpressions, LowQualityImpressionsPercent, LowQualitySophisticatedClicks, NewCustomerCPA, NewCustomerConversionRate, NewCustomerConversions, NewCustomerCount, NewCustomerReturnOnAdSpend, NewCustomerRevenue, NewCustomerSpend, PhoneCalls, PhoneImpressions, PostClickDownloadRate, PostClickInstallRate, PostInstallPurchaseRate, PostInstallSubscriptionRate, Ptr, Purchases, QualityScore, QuantityBought, RelativeCtr, ReturnOnAdSpend, Revenue, RevenuePerAssist, RevenuePerConversion, RevenuePerInstall, RevenuePerSale, Sales, Spend, Subscriptions, TopImpressionRatePercent, TopImpressionShareLostToBudgetPercent, TopImpressionShareLostToRankPercent, TopImpressionSharePercent, TotalClicksOnAdElements, TotalWatchTimeInMS, UnknownCustomerConversions, UnknownCustomerRevenue, VideoCompletionRate, VideoViews, VideoViewsAt25Percent, VideoViewsAt50Percent, VideoViewsAt75Percent, ViewThroughConversions, ViewThroughConversionsQualified, ViewThroughRate, ViewThroughRevenue.

Breakdowns: DeviceType, DeviceOS, Network, AdDistribution, AgeGroup, Gender, Country, State, City, MerchantProductId, Brand, ProductCategory1, ProductCategory2, ProductCategory3, ProductCategory4, ProductCategory5, ProductType1, ProductType2, ProductType3, ProductType4, ProductType5, CustomLabel0, CustomLabel1, CustomLabel2, CustomLabel3, CustomLabel4, StoreId, CountryOfSale, FeedLabel, OfferLanguage. Combinations are checked when previewing.

Metrics: spend, impressions, engagements, clicks, link_clicks, app_clicks, card_engagements, carousel_swipes, follows, likes, replies, retweets, billed_charge_local_micro, billed_engagements, video_15s_views, video_3s100pct_views, video_6s_views, video_content_starts, video_content_starts_with_50_ptc_view, video_cta_clicks, video_mrc_views, video_total_views, video_views_25, video_views_50, video_views_75, video_views_100, video_views_25_with_50_ptc_view, video_views_50_with_50_ptc_view, video_views_75_with_50_ptc_view, video_views_100_with_50_ptc_view, conversion_add_to_carts.metric, conversion_add_to_carts.post_engagement, conversion_add_to_carts.post_view, conversion_add_to_wishlists.metric, conversion_add_to_wishlists.post_engagement, conversion_add_to_wishlists.post_view, conversion_checkouts_initiated.metric, conversion_checkouts_initiated.post_engagement, conversion_checkouts_initiated.post_view, conversion_content_views.metric, conversion_content_views.post_engagement, conversion_content_views.post_view, conversion_custom.metric, conversion_custom.post_engagement, conversion_custom.post_view, conversion_downloads.metric, conversion_downloads.post_engagement, conversion_downloads.post_view, conversion_landing_page_views.metric, conversion_landing_page_views.post_engagement, conversion_landing_page_views.post_view, conversion_payment_info_additions.metric, conversion_payment_info_additions.post_engagement, conversion_payment_info_additions.post_view, conversion_purchases.metric, conversion_purchases.post_engagement, conversion_purchases.post_view, conversion_searches.metric, conversion_searches.post_engagement, conversion_searches.post_view, conversion_sessions.metric, conversion_sessions.post_engagement, conversion_sessions.post_view, conversion_sign_ups.metric, conversion_sign_ups.post_engagement, conversion_sign_ups.post_view, conversion_site_visits.metric, conversion_site_visits.post_engagement, conversion_site_visits.post_view, conversion_subscriptions.metric, conversion_subscriptions.post_engagement, conversion_subscriptions.post_view, cpc, cpm, cpa, ctr, engagement_rate, cost_per_link_click, video_completion_rate.

Breakdowns: placement. Combinations are checked when previewing.

Metrics: spend, impressions, taps, tapInstalls, viewInstalls, totalInstalls, tapNewDownloads, tapRedownloads, viewNewDownloads, viewRedownloads, totalNewDownloads, totalRedownloads, tapPreOrdersPlaced, viewPreOrdersPlaced, totalPreOrdersPlaced, localSpend, ttr, cpt, cpm, tapInstallCPI, totalAvgCPI, tapInstallRate, totalInstallRate, ctr, cpc, cpa, tap_install_rate_percent, total_install_rate_percent.

Breakdowns: deviceClass, ageRange, gender, countryCode, adminArea, locality, storefront, countryOrRegion. Combinations are checked when previewing.

Metrics: spend, impressions, clicks, cpc, cpm, cpa, campaignCost, impsCount, clicksCount, ctr, ecpc, ecpm, conversionsCount, conversionsValue, roas, ecpa, cr, ecps, videoCompleteViews, ecpv, vcr, audioCompleteListens, ecpl, acr, viewabilityMeasurability, viewabilityViewability, evcpm, viewabilityCustomViewability, evccpm, sspViewability, userFrequency, userReach, visitsCount, cpvisit.

Breakdowns: userSegment, deviceType, creativeType, creativePack, creativeNamesPackBusiness, creativeNamesBusiness, creativeNamesFamily, category, country. Combinations are checked when previewing.

Metrics: spend, APP_INSTALL_ADD_PAYMENT_INFO_COUNT, APP_INSTALL_ADD_PAYMENT_INFO_CVR, APP_INSTALL_ADD_PAYMENT_INFO_ECPA, APP_INSTALL_ADD_TO_CART_COUNT, APP_INSTALL_ADD_TO_CART_CVR, APP_INSTALL_ADD_TO_CART_ECPA, APP_INSTALL_APP_LAUNCH_COUNT, APP_INSTALL_APP_LAUNCH_CVR, APP_INSTALL_APP_LAUNCH_ECPA, APP_INSTALL_COMPLETED_TUTORIAL_COUNT, APP_INSTALL_COMPLETED_TUTORIAL_CVR, APP_INSTALL_COMPLETED_TUTORIAL_ECPA, APP_INSTALL_INSTALL_COUNT, APP_INSTALL_INSTALL_CVR, APP_INSTALL_INSTALL_ECPA, APP_INSTALL_LEVEL_ACHIEVED_COUNT, APP_INSTALL_LEVEL_ACHIEVED_CVR, APP_INSTALL_LEVEL_ACHIEVED_ECPA, APP_INSTALL_MMP_AD_CLICK_COUNT, APP_INSTALL_MMP_AD_CLICK_CVR, APP_INSTALL_MMP_AD_CLICK_ECPA, APP_INSTALL_MMP_AD_VIEW_COUNT, APP_INSTALL_MMP_AD_VIEW_CVR, APP_INSTALL_MMP_AD_VIEW_ECPA, APP_INSTALL_MMP_ADD_PAYMENT_INFO_COUNT, APP_INSTALL_MMP_ADD_PAYMENT_INFO_CVR, APP_INSTALL_MMP_ADD_PAYMENT_INFO_ECPA, APP_INSTALL_MMP_ADD_TO_CART_COUNT, APP_INSTALL_MMP_ADD_TO_CART_CVR, APP_INSTALL_MMP_ADD_TO_CART_ECPA, APP_INSTALL_MMP_ADD_TO_WISHLIST_COUNT, APP_INSTALL_MMP_ADD_TO_WISHLIST_CVR, APP_INSTALL_MMP_ADD_TO_WISHLIST_ECPA, APP_INSTALL_MMP_APP_LAUNCH_COUNT, APP_INSTALL_MMP_APP_LAUNCH_CVR, APP_INSTALL_MMP_APP_LAUNCH_ECPA, APP_INSTALL_MMP_CHECKOUT_COUNT, APP_INSTALL_MMP_CHECKOUT_CVR, APP_INSTALL_MMP_CHECKOUT_ECPA, APP_INSTALL_MMP_COMPLETED_TUTORIAL_COUNT, APP_INSTALL_MMP_COMPLETED_TUTORIAL_CVR, APP_INSTALL_MMP_COMPLETED_TUTORIAL_ECPA, APP_INSTALL_MMP_FIRST_TIME_PURCHASE_COUNT, APP_INSTALL_MMP_FIRST_TIME_PURCHASE_CVR, APP_INSTALL_MMP_FIRST_TIME_PURCHASE_ECPA, APP_INSTALL_MMP_INSTALL_COUNT, APP_INSTALL_MMP_INSTALL_CVR, APP_INSTALL_MMP_INSTALL_ECPA, APP_INSTALL_MMP_LEVEL_ACHIEVED_COUNT, APP_INSTALL_MMP_LEVEL_ACHIEVED_CVR, APP_INSTALL_MMP_LEVEL_ACHIEVED_ECPA, APP_INSTALL_MMP_LOGIN_COUNT, APP_INSTALL_MMP_LOGIN_CVR, APP_INSTALL_MMP_LOGIN_ECPA, APP_INSTALL_MMP_ONBOARD_COMPLETED_COUNT, APP_INSTALL_MMP_ONBOARD_COMPLETED_CVR, APP_INSTALL_MMP_ONBOARD_COMPLETED_ECPA, APP_INSTALL_MMP_ONBOARD_STARTED_COUNT, APP_INSTALL_MMP_ONBOARD_STARTED_CVR, APP_INSTALL_MMP_ONBOARD_STARTED_ECPA, APP_INSTALL_MMP_PURCHASE_COUNT, APP_INSTALL_MMP_PURCHASE_CVR, APP_INSTALL_MMP_PURCHASE_ECPA, APP_INSTALL_MMP_RATE_COUNT, APP_INSTALL_MMP_RATE_CVR, APP_INSTALL_MMP_RATE_ECPA, APP_INSTALL_MMP_REINSTALL_COUNT, APP_INSTALL_MMP_REINSTALL_CVR, APP_INSTALL_MMP_REINSTALL_ECPA, APP_INSTALL_MMP_REVENUE, APP_INSTALL_MMP_ROAS, APP_INSTALL_MMP_SEARCH_COUNT, APP_INSTALL_MMP_SEARCH_CVR, APP_INSTALL_MMP_SEARCH_ECPA, APP_INSTALL_MMP_SIGN_UP_COUNT, APP_INSTALL_MMP_SIGN_UP_CVR, APP_INSTALL_MMP_SIGN_UP_ECPA, APP_INSTALL_MMP_SPEND_CREDITS_COUNT, APP_INSTALL_MMP_SPEND_CREDITS_CVR, APP_INSTALL_MMP_SPEND_CREDITS_ECPA, APP_INSTALL_MMP_START_TRIAL_COUNT, APP_INSTALL_MMP_START_TRIAL_CVR, APP_INSTALL_MMP_START_TRIAL_ECPA, APP_INSTALL_MMP_SUBSCRIBE_COUNT, APP_INSTALL_MMP_SUBSCRIBE_CVR, APP_INSTALL_MMP_SUBSCRIBE_ECPA, APP_INSTALL_MMP_TOTAL_CONVERSIONS, APP_INSTALL_MMP_TOTAL_INSTALL_COUNT, APP_INSTALL_MMP_TOTAL_INSTALL_CVR, APP_INSTALL_MMP_TOTAL_INSTALL_ECPA, APP_INSTALL_MMP_UNLOCK_ACHIEVEMENT_COUNT, APP_INSTALL_MMP_UNLOCK_ACHIEVEMENT_CVR, APP_INSTALL_MMP_UNLOCK_ACHIEVEMENT_ECPA, APP_INSTALL_MMP_VIEW_CONTENT_COUNT, APP_INSTALL_MMP_VIEW_CONTENT_CVR, APP_INSTALL_MMP_VIEW_CONTENT_ECPA, APP_INSTALL_PURCHASE_COUNT, APP_INSTALL_PURCHASE_CVR, APP_INSTALL_PURCHASE_ECPA, APP_INSTALL_REVENUE, APP_INSTALL_ROAS_DOUBLE, APP_INSTALL_SEARCH_COUNT, APP_INSTALL_SEARCH_CVR, APP_INSTALL_SEARCH_ECPA, APP_INSTALL_SIGN_UP_COUNT, APP_INSTALL_SIGN_UP_CVR, APP_INSTALL_SIGN_UP_ECPA, APP_INSTALL_SKAN_AD_CLICK_COUNT, APP_INSTALL_SKAN_AD_CLICK_CVR, APP_INSTALL_SKAN_AD_CLICK_ECPA, APP_INSTALL_SKAN_AD_VIEW_COUNT, APP_INSTALL_SKAN_AD_VIEW_CVR, APP_INSTALL_SKAN_AD_VIEW_ECPA, APP_INSTALL_SKAN_ADD_PAYMENT_INFO_COUNT, APP_INSTALL_SKAN_ADD_PAYMENT_INFO_CVR, APP_INSTALL_SKAN_ADD_PAYMENT_INFO_ECPA, APP_INSTALL_SKAN_ADD_TO_CART_COUNT, APP_INSTALL_SKAN_ADD_TO_CART_CVR, APP_INSTALL_SKAN_ADD_TO_CART_ECPA, APP_INSTALL_SKAN_ADD_TO_WISHLIST_COUNT, APP_INSTALL_SKAN_ADD_TO_WISHLIST_CVR, APP_INSTALL_SKAN_ADD_TO_WISHLIST_ECPA, APP_INSTALL_SKAN_APP_LAUNCH_COUNT, APP_INSTALL_SKAN_APP_LAUNCH_CVR, APP_INSTALL_SKAN_APP_LAUNCH_ECPA, APP_INSTALL_SKAN_CHECKOUT_COUNT, APP_INSTALL_SKAN_CHECKOUT_CVR, APP_INSTALL_SKAN_CHECKOUT_ECPA, APP_INSTALL_SKAN_COMPLETED_TUTORIAL_COUNT, APP_INSTALL_SKAN_COMPLETED_TUTORIAL_CVR, APP_INSTALL_SKAN_COMPLETED_TUTORIAL_ECPA, APP_INSTALL_SKAN_FIRST_TIME_PURCHASE_COUNT, APP_INSTALL_SKAN_FIRST_TIME_PURCHASE_CVR, APP_INSTALL_SKAN_FIRST_TIME_PURCHASE_ECPA, APP_INSTALL_SKAN_INSTALL_COUNT, APP_INSTALL_SKAN_INSTALL_CVR, APP_INSTALL_SKAN_INSTALL_ECPA, APP_INSTALL_SKAN_LEVEL_ACHIEVED_COUNT, APP_INSTALL_SKAN_LEVEL_ACHIEVED_CVR, APP_INSTALL_SKAN_LEVEL_ACHIEVED_ECPA, APP_INSTALL_SKAN_LOGIN_COUNT, APP_INSTALL_SKAN_LOGIN_CVR, APP_INSTALL_SKAN_LOGIN_ECPA, APP_INSTALL_SKAN_ONBOARD_COMPLETED_COUNT, APP_INSTALL_SKAN_ONBOARD_COMPLETED_CVR, APP_INSTALL_SKAN_ONBOARD_COMPLETED_ECPA, APP_INSTALL_SKAN_ONBOARD_STARTED_COUNT, APP_INSTALL_SKAN_ONBOARD_STARTED_CVR, APP_INSTALL_SKAN_ONBOARD_STARTED_ECPA, APP_INSTALL_SKAN_PURCHASE_COUNT, APP_INSTALL_SKAN_PURCHASE_CVR, APP_INSTALL_SKAN_PURCHASE_ECPA, APP_INSTALL_SKAN_RATE_COUNT, APP_INSTALL_SKAN_RATE_CVR, APP_INSTALL_SKAN_RATE_ECPA, APP_INSTALL_SKAN_REINSTALL_COUNT, APP_INSTALL_SKAN_REINSTALL_CVR, APP_INSTALL_SKAN_REINSTALL_ECPA, APP_INSTALL_SKAN_REVENUE, APP_INSTALL_SKAN_ROAS, APP_INSTALL_SKAN_SEARCH_COUNT, APP_INSTALL_SKAN_SEARCH_CVR, APP_INSTALL_SKAN_SEARCH_ECPA, APP_INSTALL_SKAN_SIGN_UP_COUNT, APP_INSTALL_SKAN_SIGN_UP_CVR, APP_INSTALL_SKAN_SIGN_UP_ECPA, APP_INSTALL_SKAN_SPEND_CREDITS_COUNT, APP_INSTALL_SKAN_SPEND_CREDITS_CVR, APP_INSTALL_SKAN_SPEND_CREDITS_ECPA, APP_INSTALL_SKAN_START_TRIAL_COUNT, APP_INSTALL_SKAN_START_TRIAL_CVR, APP_INSTALL_SKAN_START_TRIAL_ECPA, APP_INSTALL_SKAN_SUBSCRIBE_COUNT, APP_INSTALL_SKAN_SUBSCRIBE_CVR, APP_INSTALL_SKAN_SUBSCRIBE_ECPA, APP_INSTALL_SKAN_TOTAL_CONVERSIONS, APP_INSTALL_SKAN_TOTAL_INSTALL_COUNT, APP_INSTALL_SKAN_TOTAL_INSTALL_CVR, APP_INSTALL_SKAN_TOTAL_INSTALL_ECPA, APP_INSTALL_SKAN_UNKNOWN_COUNT, APP_INSTALL_SKAN_UNLOCK_ACHIEVEMENT_COUNT, APP_INSTALL_SKAN_UNLOCK_ACHIEVEMENT_CVR, APP_INSTALL_SKAN_UNLOCK_ACHIEVEMENT_ECPA, APP_INSTALL_SKAN_VIEW_CONTENT_COUNT, APP_INSTALL_SKAN_VIEW_CONTENT_CVR, APP_INSTALL_SKAN_VIEW_CONTENT_ECPA, APP_INSTALL_SPEND_CREDITS_COUNT, APP_INSTALL_SPEND_CREDITS_CVR, APP_INSTALL_SPEND_CREDITS_ECPA, APP_INSTALL_TOTAL_CONVERSIONS, APP_INSTALL_VIEW_CONTENT_COUNT, APP_INSTALL_VIEW_CONTENT_CVR, APP_INSTALL_VIEW_CONTENT_ECPA, CLICKS, CONVERSION_ADD_TO_CART_AVG_VALUE, CONVERSION_ADD_TO_CART_CLICKS, CONVERSION_ADD_TO_CART_ECPA, CONVERSION_ADD_TO_CART_TOTAL_ITEMS, CONVERSION_ADD_TO_CART_TOTAL_VALUE, CONVERSION_ADD_TO_CART_VIEWS, CONVERSION_ADD_TO_WISHLIST_AVG_VALUE, CONVERSION_ADD_TO_WISHLIST_CLICKS, CONVERSION_ADD_TO_WISHLIST_ECPA, CONVERSION_ADD_TO_WISHLIST_TOTAL_ITEMS, CONVERSION_ADD_TO_WISHLIST_TOTAL_VALUE, CONVERSION_ADD_TO_WISHLIST_VIEWS, CONVERSION_CUSTOM_AVG_VALUE, CONVERSION_CUSTOM_CLICKS, CONVERSION_CUSTOM_ECPA, CONVERSION_CUSTOM_EVENT_10_AVG_VALUE, CONVERSION_CUSTOM_EVENT_10_CLICKS, CONVERSION_CUSTOM_EVENT_10_ECPA, CONVERSION_CUSTOM_EVENT_10_ROAS, CONVERSION_CUSTOM_EVENT_10_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_10_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_10_VIEWS, CONVERSION_CUSTOM_EVENT_11_AVG_VALUE, CONVERSION_CUSTOM_EVENT_11_CLICKS, CONVERSION_CUSTOM_EVENT_11_ECPA, CONVERSION_CUSTOM_EVENT_11_ROAS, CONVERSION_CUSTOM_EVENT_11_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_11_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_11_VIEWS, CONVERSION_CUSTOM_EVENT_12_AVG_VALUE, CONVERSION_CUSTOM_EVENT_12_CLICKS, CONVERSION_CUSTOM_EVENT_12_ECPA, CONVERSION_CUSTOM_EVENT_12_ROAS, CONVERSION_CUSTOM_EVENT_12_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_12_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_12_VIEWS, CONVERSION_CUSTOM_EVENT_13_AVG_VALUE, CONVERSION_CUSTOM_EVENT_13_CLICKS, CONVERSION_CUSTOM_EVENT_13_ECPA, CONVERSION_CUSTOM_EVENT_13_ROAS, CONVERSION_CUSTOM_EVENT_13_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_13_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_13_VIEWS, CONVERSION_CUSTOM_EVENT_14_AVG_VALUE, CONVERSION_CUSTOM_EVENT_14_CLICKS, CONVERSION_CUSTOM_EVENT_14_ECPA, CONVERSION_CUSTOM_EVENT_14_ROAS, CONVERSION_CUSTOM_EVENT_14_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_14_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_14_VIEWS, CONVERSION_CUSTOM_EVENT_15_AVG_VALUE, CONVERSION_CUSTOM_EVENT_15_CLICKS, CONVERSION_CUSTOM_EVENT_15_ECPA, CONVERSION_CUSTOM_EVENT_15_ROAS, CONVERSION_CUSTOM_EVENT_15_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_15_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_15_VIEWS, CONVERSION_CUSTOM_EVENT_16_AVG_VALUE, CONVERSION_CUSTOM_EVENT_16_CLICKS, CONVERSION_CUSTOM_EVENT_16_ECPA, CONVERSION_CUSTOM_EVENT_16_ROAS, CONVERSION_CUSTOM_EVENT_16_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_16_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_16_VIEWS, CONVERSION_CUSTOM_EVENT_17_AVG_VALUE, CONVERSION_CUSTOM_EVENT_17_CLICKS, CONVERSION_CUSTOM_EVENT_17_ECPA, CONVERSION_CUSTOM_EVENT_17_ROAS, CONVERSION_CUSTOM_EVENT_17_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_17_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_17_VIEWS, CONVERSION_CUSTOM_EVENT_18_AVG_VALUE, CONVERSION_CUSTOM_EVENT_18_CLICKS, CONVERSION_CUSTOM_EVENT_18_ECPA, CONVERSION_CUSTOM_EVENT_18_ROAS, CONVERSION_CUSTOM_EVENT_18_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_18_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_18_VIEWS, CONVERSION_CUSTOM_EVENT_19_AVG_VALUE, CONVERSION_CUSTOM_EVENT_19_CLICKS, CONVERSION_CUSTOM_EVENT_19_ECPA, CONVERSION_CUSTOM_EVENT_19_ROAS, CONVERSION_CUSTOM_EVENT_19_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_19_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_19_VIEWS, CONVERSION_CUSTOM_EVENT_1_AVG_VALUE, CONVERSION_CUSTOM_EVENT_1_CLICKS, CONVERSION_CUSTOM_EVENT_1_ECPA, CONVERSION_CUSTOM_EVENT_1_ROAS, CONVERSION_CUSTOM_EVENT_1_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_1_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_1_VIEWS, CONVERSION_CUSTOM_EVENT_20_AVG_VALUE, CONVERSION_CUSTOM_EVENT_20_CLICKS, CONVERSION_CUSTOM_EVENT_20_ECPA, CONVERSION_CUSTOM_EVENT_20_ROAS, CONVERSION_CUSTOM_EVENT_20_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_20_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_20_VIEWS, CONVERSION_CUSTOM_EVENT_2_AVG_VALUE, CONVERSION_CUSTOM_EVENT_2_CLICKS, CONVERSION_CUSTOM_EVENT_2_ECPA, CONVERSION_CUSTOM_EVENT_2_ROAS, CONVERSION_CUSTOM_EVENT_2_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_2_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_2_VIEWS, CONVERSION_CUSTOM_EVENT_3_AVG_VALUE, CONVERSION_CUSTOM_EVENT_3_CLICKS, CONVERSION_CUSTOM_EVENT_3_ECPA, CONVERSION_CUSTOM_EVENT_3_ROAS, CONVERSION_CUSTOM_EVENT_3_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_3_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_3_VIEWS, CONVERSION_CUSTOM_EVENT_4_AVG_VALUE, CONVERSION_CUSTOM_EVENT_4_CLICKS, CONVERSION_CUSTOM_EVENT_4_ECPA, CONVERSION_CUSTOM_EVENT_4_ROAS, CONVERSION_CUSTOM_EVENT_4_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_4_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_4_VIEWS, CONVERSION_CUSTOM_EVENT_5_AVG_VALUE, CONVERSION_CUSTOM_EVENT_5_CLICKS, CONVERSION_CUSTOM_EVENT_5_ECPA, CONVERSION_CUSTOM_EVENT_5_ROAS, CONVERSION_CUSTOM_EVENT_5_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_5_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_5_VIEWS, CONVERSION_CUSTOM_EVENT_6_AVG_VALUE, CONVERSION_CUSTOM_EVENT_6_CLICKS, CONVERSION_CUSTOM_EVENT_6_ECPA, CONVERSION_CUSTOM_EVENT_6_ROAS, CONVERSION_CUSTOM_EVENT_6_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_6_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_6_VIEWS, CONVERSION_CUSTOM_EVENT_7_AVG_VALUE, CONVERSION_CUSTOM_EVENT_7_CLICKS, CONVERSION_CUSTOM_EVENT_7_ECPA, CONVERSION_CUSTOM_EVENT_7_ROAS, CONVERSION_CUSTOM_EVENT_7_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_7_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_7_VIEWS, CONVERSION_CUSTOM_EVENT_8_AVG_VALUE, CONVERSION_CUSTOM_EVENT_8_CLICKS, CONVERSION_CUSTOM_EVENT_8_ECPA, CONVERSION_CUSTOM_EVENT_8_ROAS, CONVERSION_CUSTOM_EVENT_8_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_8_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_8_VIEWS, CONVERSION_CUSTOM_EVENT_9_AVG_VALUE, CONVERSION_CUSTOM_EVENT_9_CLICKS, CONVERSION_CUSTOM_EVENT_9_ECPA, CONVERSION_CUSTOM_EVENT_9_ROAS, CONVERSION_CUSTOM_EVENT_9_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_9_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_9_VIEWS, CONVERSION_CUSTOM_TOTAL_ITEMS, CONVERSION_CUSTOM_TOTAL_VALUE, CONVERSION_CUSTOM_VIEWS, CONVERSION_LEAD_AVG_VALUE, CONVERSION_LEAD_CLICKS, CONVERSION_LEAD_ECPA, CONVERSION_LEAD_TOTAL_VALUE, CONVERSION_LEAD_VIEWS, CONVERSION_PAGE_VISIT_CLICKS, CONVERSION_PAGE_VISIT_ECPA, CONVERSION_PAGE_VISIT_VIEWS, CONVERSION_PURCHASE_AVG_VALUE, CONVERSION_PURCHASE_CLICKS, CONVERSION_PURCHASE_ECPA, CONVERSION_PURCHASE_TOTAL_ITEMS, CONVERSION_PURCHASE_TOTAL_VALUE, CONVERSION_PURCHASE_VIEWS, CONVERSION_ROAS, CONVERSION_SEARCH_CLICKS, CONVERSION_SEARCH_ECPA, CONVERSION_SEARCH_VIEWS, CONVERSION_SIGN_UP_CLICKS, CONVERSION_SIGN_UP_ECPA, CONVERSION_SIGN_UP_VIEWS, CONVERSION_SIGNUP_AVG_VALUE, CONVERSION_SIGNUP_TOTAL_VALUE, CONVERSION_VIEW_CONTENT_CLICKS, CONVERSION_VIEW_CONTENT_ECPA, CONVERSION_VIEW_CONTENT_VIEWS, CPC, CPV, CTR, ECPM, FREQUENCY, IMPRESSIONS, KEY_CONVERSION_CLICKS, KEY_CONVERSION_ECPA, KEY_CONVERSION_RATE, KEY_CONVERSION_TOTAL_COUNT, KEY_CONVERSION_VIEWS, REACH, REDDIT_LEADS, SPEND, VIDEO_COMPLETION_RATE, VIDEO_FULLY_VIEWABLE_IMPRESSIONS, VIDEO_PLAYS_EXPANDED, VIDEO_PLAYS_WITH_SOUND, VIDEO_STARTED, VIDEO_VIEW_RATE, VIDEO_VIEW_RATE_6_SECONDS, VIDEO_VIEW_RATE_15_SECONDS, VIDEO_VIEWABLE_IMPRESSIONS, VIDEO_WATCHED_100_PERCENT, VIDEO_WATCHED_10_SECONDS, VIDEO_WATCHED_25_PERCENT, VIDEO_WATCHED_3_SECONDS, VIDEO_WATCHED_50_PERCENT, VIDEO_WATCHED_5_SECONDS, VIDEO_WATCHED_75_PERCENT, VIDEO_WATCHED_95_PERCENT, ENGAGED_CLICK, VIDEO_VIEWABLE_WATCHED_6_SECONDS, VIDEO_VIEWABLE_WATCHED_15_SECONDS, COST_PER_3_SECOND_VIEW, COST_PER_6_SECOND_VIEW, COST_PER_15_SECOND_VIEW, COST_PER_COMPLETED_VIEW, impressions, clicks, cpc, cpm, ctr, cost_per_purchase_click.

Breakdowns: COUNTRY, DMA, GALLERY_ITEM_ID, GENDER, INTEREST, KEYWORD, PLACEMENT, OS_TYPE, ASSET_ID, REGION, COMMUNITY, LANGUAGE. Combinations are checked when previewing.

Metrics: spend, impressions, swipes, video_views, quartile_1, quartile_2, quartile_3, view_completion, conversion_purchases, conversion_purchases_value, conversion_add_cart, conversion_sign_ups, cpc, cpm, cpa, roas, ctr, video_completion_rate.

Breakdowns: age, gender, country, region, dma, os, lifestyle_category. Combinations are checked when previewing.

• Compare above/below a threshold, or a percentage increase/decrease against the previous equivalent period. Available periods and comparisons depend on the source; current-day data can be incomplete.
• A minimum-spend condition filters low-volume results. Missing data, unavailable metrics and zero denominators are reported as insufficient data, never invented as zero or treated as recovery.
• Each rule is bounded to 1,000 entities/segments and 40 source calls. Oversized or incompatible requests fail explicitly; narrow the scope rather than evaluating a silently truncated subset.
• An ongoing breach does not send the same email on every check. Newly breached entities and recovery create notifications. Incident evidence and delivery status remain available in the dashboard.
• Hourly is the target checking cadence, not a guarantee of instant source data or email delivery. Provider reporting delays, rate limits, async jobs, authorization and email availability can delay checks. Revoked account access prevents further authorized collection and delivery.