Microsoft Advertising
Microsoft Advertising MCP server
Get MCP Ads is a hosted Microsoft Advertising MCP server, formerly Bing Ads. Add one URL to Claude, ChatGPT or another assistant, sign in with your Microsoft account and tick the ad accounts to share; every change shows a preview first, and new campaigns start paused.
Free with 1 ad account, no card. Pro is free for 7 days. Facts verified on October 24, 2026.
Connection
Connect Microsoft Ads to Claude and ChatGPT
Add the Microsoft Advertising URL to your assistant, sign in with your Microsoft account, work or personal, and approve the consent screen, then tick the accounts to share. No Entra app to create.
Setup guides: Claude, ChatGPT, Claude Code, Codex, Cursor, Muse, Hermes, OpenClaw, Gemini.
- 1
Continue with Microsoft
msads.manageoffline_access - 2
Tick the accounts to share
- Form Running US187204561
- Form Running Outlet187204598
- Oakline Home187205133
- 3
Add the URL to your assistant
https://mcp.getmcpads.com/bing-ads/mcp
Capabilities
What your assistant can do in Microsoft Advertising
It reads Microsoft Advertising reports, keywords and audiences for the accounts you tick, and prepares changes that you confirm before they apply.
Search, Audience and Performance Max reports
Reports by account, campaign, ad group, ad, keyword, age and gender, geography and product: 118 metrics and 117 dimensions.
Keywords and bids
Keywords with their match types and bids, and a bid changed after a preview.
UET tags and conversion goals
UET tags and conversion goals read and created as settings; goals start paused and outside bidding.
Changes with a preview
Create and update campaigns, ad groups, ads, keywords and audiences, set targeting, rename. Campaigns, ad groups, ads and keywords are created paused.
Hourly alerts and Sheets
A rule on spend, CPC, CPA or ROAS checked every hour, and any report in a Google Sheet that keeps refreshing.
- Reads
- Changes with a preview
- Created paused
- Launcher
- Alerts
- Google Sheets
Views in Claude and ChatGPT
- Image inventoryFrom TeamThe images attached to the account’s ads and asset groups, in one grid.
Hosted server: 42 tools, 23 of them write. Tool catalog updated October 16, 2026.Tool reference
Requests
Requests that work
Requests and the tools that answer them. A change stops at its preview until you confirm it.
- Daily spend, clicks and conversions for every Search campaign over the last 30 days.bing_get_insights · bing_get_report
- Which keywords in Brand US carry the highest bids, and with what match types?bing_get_keywords
- Show the location and audience targeting on Spring Sale US Search.bing_get_targeting
- Drop the bid on the running shoes exact keyword to $1.10.bing_update_keyword
- Create a paused Search campaign, Holiday 2026 US Search, with a responsive search ad and three exact-match keywords.bing_create_campaign · bing_create_ad_group · bing_create_ad · bing_create_keyword
- Pause Black Friday Audience US.bing_update_campaign
RequestWhich keywords in Brand US carry the highest bids, and with what match types?
Answer, in text
Brand US, in Form Running US, by bid:
| Keyword | Match | Bid |
|---|---|---|
| form running | Exact | $2.40 |
| form running shoes | Exact | $2.10 |
| form running outlet | Phrase | $1.85 |
| form running store | Phrase | $1.60 |
The two exact matches carry the highest bids.
Microsoft’s own server
Microsoft’s Advertising MCP server and Get MCP Ads
Microsoft runs an Advertising MCP server as an open pilot since June 17, 2026, read only. Get MCP Ads is hosted and signs you in with your Microsoft account; it prepares changes that you confirm.
| Microsoft’s Advertising MCP server |  Get MCP Ads | |
|---|---|---|
| Status | Open pilot since June 17, 2026 | Available |
| Setup | Your own Microsoft Entra app for Claude and ChatGPT | Microsoft sign-in, then tick the accounts |
| Changes | Read only | Campaigns, ad groups, ads and keywords, each with a preview; created paused |
| Other platforms | Microsoft Advertising only | Microsoft beside 15 other platforms |
| Price | Free to connect | Free on 1 ad account, Pro from $39 a month |
Limits
Limits
What the Microsoft Advertising server does not do, said plainly.
- Sign-in with a Microsoft account, work or personal; a Google identity is not part of it.
- Launches cover responsive search and image ads.
- Reports run in the background, 2,000 rows per download; campaigns are read one type at a time.
- Images only in the creative inventory, and no ad renaming: Microsoft ads have no name.
Microsoft Ads MCP: questions
- Yes. Microsoft runs one as an open pilot since June 17, 2026, read only. Get MCP Ads is a hosted Microsoft Advertising MCP server that also prepares changes you confirm.
- Yes. Bing Ads became Microsoft Advertising; the same accounts, campaigns and API.
- No. The connection uses a Microsoft account, work or personal. Signing in through a Google identity is not part of it.
- Its launches cover responsive search and image ads, with campaigns, ad groups, ads and keywords created paused.
- Every plan includes Microsoft Advertising. Free reads and reports on 1 ad account, without changes. Changes with a preview, launches and the image inventory start on Pro; hourly alerts on Team.
Microsoft Advertising from your AI assistant
Free with 1 ad account, no card. Pro is free for 7 days.