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Use cases

What you can ask,once the accounts are connected.

Not a list of features. The questions people put to their advertising accounts on a normal Tuesday, and the work that used to take four exports and a pivot table.

22
Questions
9
Playbooks
6
Platforms
185
Tools behind them

Diagnose

The questions that normally cost an afternoon of exports and a pivot table.

9 questions

Which TikTok creatives are fatiguing, and what should we swap them for?

Reads ad-level daily reporting, spots the frequency and CTR decay pattern, and returns the refresh recipes TikTok's own diagnostics imply.

tiktok_get_creative_fatigue_recipestiktok_get_insightstiktok_get_creatives

Show me search terms we paid for last month that we would never have bid on.

Pulls the search term report, joins it to keyword performance, and lists spend against terms with no conversion and no match to your keyword set.

google_ads_get_search_termsgoogle_ads_get_keyword_performancegoogle_ads_get_budgets

Is any Performance Max campaign spending without the ad strength to justify it?

Reads asset group diagnostics, ad strength, coverage action items and placement types, then ranks campaigns by spend over asset health.

google_ads_get_pmax_asset_diagnosticsgoogle_ads_get_pmax_placementsgoogle_ads_get_pmax_assets

Which of our pages are competing against each other in Search?

Runs the query-page cannibalisation detector over Search Analytics and clusters what is left by brand, question and category intent.

gsc_detect_cannibalizationgsc_cluster_queriesgsc_query_search_analytics

Are two of our TikTok ad groups bidding against each other?

Compares targeting fields, custom audiences and saved audiences across ad groups and reports where the overlap is large enough to matter.

tiktok_get_audience_overlaptiktok_get_adgroupstiktok_get_audience_details

Why has this Meta ad set stopped spending its budget?

Reads Meta's own delivery diagnostics for the ad set, then the audience size, the schedule and the recent insights, and names the constraint rather than guessing at it.

meta_get_delivery_diagnosticsmeta_get_adsetsmeta_get_insights

Did our brand lift study actually prove anything?

Pulls the study, its results and the confidence intervals, then reads them back in plain language, including when the answer is that the test was underpowered.

meta_get_ad_studiesmeta_get_study_resultsmeta_interpret_experiment_results

Is our GA4 property measuring what we think it is?

Runs the ecommerce, server-side tagging and key event diagnostics in one pass, and lists the events that are declared but never fire, or fire without the parameters the reports expect.

ga4_get_ecommerce_diagnosticsga4_get_server_side_tagging_diagnosticsga4_get_key_events

Who changed what in this Google Ads account in the last two weeks?

Reads the change event log inside the 30-day window Google allows, with the actor, the resource and the field that moved.

google_ads_get_change_eventsgoogle_ads_get_campaigns

Report

The Monday morning numbers, without four exports and a spreadsheet.

9 questions

Spend, CPA and ROAS by campaign across all four platforms, last 7 days against the 7 before.

One request, four APIs. Each platform's insights tool plans its own query, then the assistant lines the rows up in a single table.

meta_get_insightsgoogle_ads_get_insightstiktok_get_insightspinterest_run_report

Which Shopping products take spend and return nothing?

Joins Shopping performance to the Merchant Center catalogue by item ID, brand and custom label, so the answer names products rather than IDs.

google_ads_get_shopping_performancegoogle_ads_get_shopping_products

Did the checkout funnel move after Tuesday's release?

Runs the GA4 funnel report step by step over both windows and flags the step where the drop-off changed, not just the total.

ga4_run_advanced_funnel_reportga4_get_ecommerce_diagnosticsga4_run_report

Which Meta creatives carried last week, and which ones should we retire?

Reads ad-level insights against the creative behind each ad, so the table names the asset and the hook rather than an ad ID.

meta_get_creativesmeta_get_insightsmeta_get_ads

Which catalogue products are our Meta ads actually selling?

Joins product-level insights to the catalogue, so the report names the product, its brand and its custom labels instead of returning item IDs.

meta_join_product_insightsmeta_get_catalog_productsmeta_get_insights

Where did last week's sessions and revenue come from, by channel?

Reads the property's own channel grouping rather than a default one, then reports sessions, key events and revenue per channel against the week before.

ga4_get_channel_groupsga4_run_reportga4_get_key_events

Compare Web, Image and Discover in Search Console for this property.

Queries every search type in one pass and returns clicks, impressions, CTR and position side by side, with the data freshness date attached.

gsc_compare_search_typesgsc_get_data_freshnessgsc_list_sites

Where did we lose clicks between this month and last?

Runs the losses-and-gains comparison on queries and pages and returns the deltas ranked by absolute click loss.

gsc_find_losses_gainsgsc_analyze_search_appearance_trends

Break Pinterest performance down by product group and by SKU.

Routes the catalogue report through Pinterest's async reporting when the window is too wide for the sync endpoint, then returns the rows.

pinterest_run_catalog_reportpinterest_run_conversion_product_report

Act

Changes are described before they are applied. Nothing moves without a second call.

4 questions

Nothing moves on a single call. Every write tool returns a description of the change and stops. Applying it takes a second, explicit call, which is the moment you read what it is about to do. How previews work.

Pause every Meta ad set above 60 EUR CPA over the last 14 days.

Reads the insights first, then returns the exact list of ad sets it would pause and stops. It only applies the change when you confirm.

meta_get_insightsmeta_get_adsetsmeta_update_adset_status

Cut the daily budget on the three worst Google campaigns by 30 percent.

Resolves the campaign budget IDs, computes the new amounts in the account currency, and shows them to you before writing anything.

google_ads_get_budgetsgoogle_ads_get_campaignsgoogle_ads_update_campaign_budget

Put the whole Pinterest account on hold until Monday.

Lists the active campaigns, then pauses them one by one after the preview. Archived campaigns are left alone.

pinterest_get_account_entitiespinterest_update_campaign_status

Relaunch the TikTok campaigns we paused during the stock shortage.

Finds the campaigns by delivery status and previous status, then resumes them and confirms the new budget on each.

tiktok_get_delivery_statustiktok_update_campaign_statustiktok_update_campaign_budget

None of this needs installing.

Connect a platform, tick the accounts you want reachable, paste one URL into your assistant. It discovers the rest on its own.

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