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TikTok Ads dimensions

Documented dimensions available in the native reporting reference on TikTok Ads through an AI assistant: 18 in total, 0 of them computed by the gateway…

The 18 documented dimensions and report attributes for TikTok Ads. Each entry distinguishes breakdown selectors from returned attributes and states its constraints.

id (4)Link to this section

KeyNameAPI fieldNotes
advertiser_idAdvertiser IDadvertiser_idThe unique identifier for the advertiser account.
campaign_idCampaign IDcampaign_idThe unique identifier for the campaign.
adgroup_idAd Group IDadgroup_idThe unique identifier for the ad group.
ad_idAd IDad_idThe unique identifier for the ad.

targeting (4)Link to this section

KeyNameAPI fieldNotes
country_codeCountrycountry_codeThe country code where the ad was displayed (ISO 3166-1 alpha-2)
ad_typeAd Typead_typeThe type of ad (e.g., SINGLE_VIDEO, CAROUSEL)
ageAgeageDelivered audience breakdown. Requires report_type AUDIENCE: use tiktok_get_audience_report or tiktok_get_insights (auto-routed). Not configured targeting or a joint age/gender distribution.
genderGendergenderDelivered audience breakdown. Requires report_type AUDIENCE: use tiktok_get_audience_report or tiktok_get_insights (auto-routed). Not configured targeting or a joint age/gender distribution.

conversion (3)Link to this section

KeyNameAPI fieldNotes
custom_event_typeCustom Event Typecustom_event_typeThe type of custom conversion event.
event_source_idEvent Source IDevent_source_idThe pixel or app ID that captured the conversion.
page_idPage IDpage_idThe TikTok page ID for organic content promotions.

search (3)Link to this section

KeyNameAPI fieldNotes
search_termsSearch Termssearch_termsThe actual search terms users used that triggered your ad. Supported at ADVERTISER, CAMPAIGN, and ADGROUP levels (not AD level).
search_keywordSearch Keywordsearch_keywordThe keywords you're bidding on for Search Ads. Supported at ADVERTISER, CAMPAIGN, and ADGROUP levels (not AD level). Limited to 6 metrics only.
match_typeMatch Typematch_typeThe keyword match type (BROAD, PHRASE, EXACT). Requires search_keyword dimension. Available from 2024-07-30.

asset (2)Link to this section

KeyNameAPI fieldNotes
video_material_idVideo Material IDvideo_material_idThe unique identifier for the video creative.
image_idImage IDimage_idThe unique identifier for the image creative.

time (2)Link to this section

KeyNameAPI fieldNotes
stat_time_dayDaystat_time_dayStatistics aggregated by day (YYYY-MM-DD format)
stat_time_hourHourstat_time_hourStatistics aggregated by hour (YYYY-MM-DD HH:00:00 format)
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