meta_search_targeting

Find Meta detailed targeting IDs for targeting.flexible_spec: interests by name (mode interests, Graph search type=adinterest), interests, behaviours…

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Find Meta detailed targeting IDs for targeting.flexible_spec: interests by name (mode interests, Graph search type=adinterest), interests, behaviours and demographics by name (mode detailed, the ad account targeting search), every option of one category (mode browse: behaviors, demographics, life_events, industries, income, family_statuses, interests), suggestions next to known interests (mode suggestions), or whether interest IDs still exist (mode validate). Each row gives id, name, targetingField (the flexible_spec key it goes under), path, audience size bounds and description. Use only IDs returned here; Meta retires options over time. Read-only.

Source: Meta Ads
Kind: Read
Discovery: Reachable through search_tools and run_tool
Account parameter: adAccountId
Endpoint: https://mcp.getmcpads.com/meta-ads/mcp

Parameters

Parameters
Name	Type	Required	Notes
`adAccountId`	string	Required	Owning advertising account ID. Use the exact ID returned by account discovery; do not substitute a campaign or business ID.
`mode`	string	Required	interests and detailed search queries; browse lists a category; suggestions and validate take interests. One of: `interests`, `detailed`, `browse`, `suggestions`, `validate`.
`queries`	array	Optional	interests and detailed: names to search (running shoes, frequent travelers, parents), one search each.
`category`	string	Optional	browse only: the targeting category to list. One of: `behaviors`, `demographics`, `life_events`, `industries`, `income`, `family_statuses`, `interests`.
`interests`	array	Optional	suggestions: interest names; validate: interest IDs (digits) or names.
`locale`	string	Optional	Language of the names returned, as fr_FR or en_US.
`limit`	integer	Optional	Rows per search, 25 by default.

Calling it

json · Through run_tool, since it is not announced

{
  "name": "run_tool",
  "arguments": {
    "name": "meta_search_targeting",
    "args": {
      "adAccountId": "<string>",
      "mode": "interests"
    }
  }
}

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