Google Analytics 4 metrics
Documented metrics available in the native reporting reference on Google Analytics 4 through an AI assistant: 51 in total, 0 of them computed…
51 rows
The 51 metrics you can request on Google Analytics 4. The key is what you pass to a tool; the field is what the platform returns.
ecommerce (12)Link to this section
| Key | Name | Field | Notes |
|---|---|---|---|
addToCarts | Add to Carts | addToCarts | The number of times users added items to their shopping carts. Format: number. |
checkouts | Checkouts | checkouts | The number of times users started the checkout process. Format: number. |
itemsViewed | Items Viewed | itemsViewed | The number of items viewed by users. Format: number. |
itemsAddedToCart | Items Added to Cart | itemsAddedToCart | The number of units added to cart across all items. Format: number. |
itemsCheckedOut | Items Checked Out | itemsCheckedOut | The number of units included in checkout across all items. Format: number. |
cartToViewRate | Cart-to-View Rate | cartToViewRate | The percentage of users who added items to their cart after viewing them. Format: percent. |
purchaseToViewRate | Purchase-to-View Rate | purchaseToViewRate | The percentage of users who purchased items after viewing them. Format: percent. |
itemViewEvents | Item View Events | itemViewEvents | The number of times item details were viewed (view_item events). Format: number. |
itemListClickEvents | Item List Click Events | itemListClickEvents | The number of times users clicked an item in an item list (select_item events). Format: number. |
itemListViewEvents | Item List View Events | itemListViewEvents | The number of times an item list was viewed (view_item_list events). Format: number. |
itemListClickThroughRate | Item List CTR | itemListClickThroughRate | The percentage of users who clicked through after viewing an item list. Format: percent. |
itemPromotionClickThroughRate | Promotion CTR | itemPromotionClickThroughRate | The percentage of users who clicked through after viewing an item promotion. Format: percent. |
revenue (11)Link to this section
| Key | Name | Field | Notes |
|---|---|---|---|
totalRevenue | Total Revenue | totalRevenue | The sum of revenue from purchases, subscriptions, and advertising (purchase revenue plus subscription revenue plus ad revenue). Format: currency. |
purchaseRevenue | Purchase Revenue | purchaseRevenue | The sum of revenue from purchases made on your site or app. Format: currency. |
ecommercePurchases | Purchases | ecommercePurchases | The number of times users completed a purchase. Format: number. |
transactions | Transactions | transactions | The count of transaction events with purchase revenue. Format: number. |
averagePurchaseRevenue | Avg. Purchase Revenue | averagePurchaseRevenue | The average revenue per purchase (total purchase revenue divided by the number of purchases). Format: currency. |
averageRevenuePerUser | ARPU | averageRevenuePerUser | Average revenue per user (total revenue divided by total users). Format: currency. |
itemRevenue | Item Revenue | itemRevenue | The total revenue from items only (product sales revenue). Format: currency. |
itemsPurchased | Items Purchased | itemsPurchased | The number of units purchased across all items. Format: number. |
refundAmount | Refund Amount | refundAmount | The total amount of refunds issued. Format: currency. |
shippingAmount | Shipping Amount | shippingAmount | The total shipping amount associated with transactions. Format: currency. |
taxAmount | Tax Amount | taxAmount | The total tax amount associated with transactions. Format: currency. |
traffic (9)Link to this section
| Key | Name | Field | Notes |
|---|---|---|---|
sessions | Sessions | sessions | The number of sessions that began on your site or app. Format: number. |
activeUsers | Active Users | activeUsers | The number of distinct users who visited your site or app. Format: number. |
newUsers | New Users | newUsers | The number of users who interacted with your site or app for the first time. Format: number. |
totalUsers | Total Users | totalUsers | The total number of unique users who logged an event. Format: number. |
screenPageViews | Page Views | screenPageViews | The number of app screens or web pages your users viewed. Includes repeated views of a single page or screen. Format: number. |
bounceRate | Bounce Rate | bounceRate | The percentage of sessions that were not engaged (lasted less than 10 seconds, had no conversion events, and had fewer than 2 page/screen views). Format: percent. |
sessionsPerUser | Sessions per User | sessionsPerUser | The average number of sessions per user. Format: ratio. |
engagedSessions | Engaged Sessions | engagedSessions | The number of sessions that lasted 10 seconds or longer, had a conversion event, or had 2 or more page/screen views. Format: number. |
crashAffectedUsers | Crash Affected Users | crashAffectedUsers | The number of users who experienced a crash in your app. Format: number. |
engagement (7)Link to this section
| Key | Name | Field | Notes |
|---|---|---|---|
averageSessionDuration | Avg. Session Duration | averageSessionDuration | The average duration (in seconds) of users' sessions. Format: duration. |
engagementRate | Engagement Rate | engagementRate | The percentage of engaged sessions (sessions that lasted 10 seconds or longer, had a conversion event, or had 2 or more page/screen views). Format: percent. |
screenPageViewsPerSession | Pages per Session | screenPageViewsPerSession | The average number of pages viewed per session. Format: ratio. |
eventCount | Event Count | eventCount | The total number of events triggered by users. Format: number. |
eventsPerSession | Events per Session | eventsPerSession | The average number of events triggered per session. Format: ratio. |
userEngagementDuration | User Engagement Duration | userEngagementDuration | The total amount of time (in seconds) your app was in the foreground or your website had focus in the browser. Format: duration. |
scrolledUsers | Scrolled Users | scrolledUsers | The number of unique users who scrolled down at least 90% of the page. Format: number. |
ads (4)Link to this section
| Key | Name | Field | Notes |
|---|---|---|---|
publisherAdClicks | Publisher Ad Clicks | publisherAdClicks | The number of times users clicked on an ad served by a publisher on your site or app. Format: number. |
publisherAdImpressions | Publisher Ad Impressions | publisherAdImpressions | The number of ad impressions served by a publisher on your site or app. Format: number. |
totalAdRevenue | Total Ad Revenue | totalAdRevenue | The total revenue earned from ads served on your site or app. Format: currency. |
returnOnAdSpend | Return on Ad Spend | returnOnAdSpend | The return on ad spend (total revenue divided by advertiser ad cost). Format: ratio. |
conversions (4)Link to this section
| Key | Name | Field | Notes |
|---|---|---|---|
conversions | Conversions | conversions | The total count of conversion events. Format: number. |
keyEvents | Key Events | keyEvents | The count of key events (formerly conversions) triggered by users. Format: number. |
firstTimePurchasers | First-time Purchasers | firstTimePurchasers | The number of users who completed their first purchase. Format: number. |
firstTimePurchaserRate | First-time Purchaser Rate | firstTimePurchaserConversionRate | The percentage of active users who made their first purchase. Format: percent. |
user (4)Link to this section
| Key | Name | Field | Notes |
|---|---|---|---|
dauPerMau | DAU/MAU | dauPerMau | The rolling ratio of daily active users to monthly active users. A measure of user stickiness. Format: ratio. |
dauPerWau | DAU/WAU | dauPerWau | The rolling ratio of daily active users to weekly active users. Format: ratio. |
wauPerMau | WAU/MAU | wauPerMau | The rolling ratio of weekly active users to monthly active users. Format: ratio. |
crashFreeUsersRate | Crash-free Users Rate | crashFreeUsersRate | The percentage of users who did not experience a crash during the selected time period. Format: percent. |