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linkedin_create_campaign

Create an inactive (DRAFT) text or sponsored-content campaign. A write tool that previews before it changes anything, one of 25 LinkedIn Ads tools…

Create an inactive (DRAFT) text or sponsored-content campaign. LinkedIn campaigns hold budget, targeting and bid. Native compatibility still applies.

Kind
Write
Discovery
Reachable through search_tools and run_tool
Account parameter
adAccountId
Endpoint
https://mcp.getmcpads.com/linkedin-ads/mcp

ParametersLink to this section

NameTypeRequiredNotes
adAccountIdstringRequiredSelected LinkedIn advertising account, numeric ID.
namestringRequiredName stored in LinkedIn; does not rename source files or organic posts.
campaignGroupIdstringRequiredNumeric parent campaign-group ID in the selected account.
typestringRequiredTEXT_AD for text ads, SPONSORED_UPDATES for sponsored image or video posts. One of: TEXT_AD, SPONSORED_UPDATES.
objectiveTypestringRequiredNative objective; must be compatible with the campaign type and ad format. One of: WEBSITE_VISIT, ENGAGEMENT, VIDEO_VIEW, BRAND_AWARENESS, WEBSITE_CONVERSION, LEAD_GENERATION.
dailyBudgetobjectRequiredDaily budget in currency units, not minor units: amount "20.00" with currencyCode "EUR".
unitCostobjectRequiredMaximum bid in account currency units, not cents.
costTypestringRequiredNative bidding basis: CPC per click or CPM per thousand impressions. One of: CPC, CPM.
localeobjectRequiredTwo-letter campaign language and country codes.
targetingCriteriaobjectRequiredNative LinkedIn targeting criteria with facet keys and entity URNs; use targeting lookup first.
runScheduleobjectRequiredUTC epoch timestamps in milliseconds; optional end must be later than start.
politicalIntentstringRequiredExplicit advertiser declaration; do not infer. One of: NOT_POLITICAL, POLITICAL.
confirmbooleanOptionalPreview unless true. Writes are restricted to native LinkedIn test accounts. Default: false.

Calling itLink to this section

jsonThrough run_tool, since it is not announced
{
  "name": "run_tool",
  "arguments": {
    "name": "linkedin_create_campaign",
    "args": {
      "adAccountId": "<string>",
      "name": "<string>",
      "campaignGroupId": "<string>",
      "type": "TEXT_AD",
      "objectiveType": "WEBSITE_VISIT",
      "dailyBudget": "<object>",
      "unitCost": "<object>",
      "costType": "CPC",
      "locale": "<object>",
      "targetingCriteria": "<object>",
      "runSchedule": "<object>",
      "politicalIntent": "NOT_POLITICAL"
    }
  }
}
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Type to search