# linkedin_create_campaign

> Create an inactive (DRAFT) text or sponsored-content campaign. A write tool that previews before it changes anything, one of 25 LinkedIn Ads tools…

[Documentation](https://www.getmcpads.com/docs) / [Sources](https://www.getmcpads.com/docs/sources) / [LinkedIn Ads](https://www.getmcpads.com/docs/sources/linkedin-ads)

Create an inactive (DRAFT) text or sponsored-content campaign. LinkedIn campaigns hold budget, targeting and bid. Native compatibility still applies.

> **Note** Advertising API Development tier. Test-account writes only; Standard access is not yet approved.

> **Warning** This tool changes the account. It is absent from the tool list on the Free plan, and it previews by default: without `confirm: true` it describes the change and applies nothing.

|  |  |
| --- | --- |
| Source | [LinkedIn Ads](https://www.getmcpads.com/docs/sources/linkedin-ads) |
| Kind | Write |
| Discovery | Reachable through `search_tools` and `run_tool` |
| Account parameter | `adAccountId` |
| Endpoint | https://mcp.getmcpads.com/linkedin-ads/mcp |

## Parameters

| Name | Type | Required | Notes |
| --- | --- | --- | --- |
| `adAccountId` | string | Required | Selected LinkedIn advertising account, numeric ID. |
| `name` | string | Required | Name stored in LinkedIn; does not rename source files or organic posts. |
| `campaignGroupId` | string | Required | Numeric parent campaign-group ID in the selected account. |
| `type` | string | Required | TEXT_AD for text ads, SPONSORED_UPDATES for sponsored image or video posts. One of: `TEXT_AD`, `SPONSORED_UPDATES`. |
| `objectiveType` | string | Required | Native objective; must be compatible with the campaign type and ad format. One of: `WEBSITE_VISIT`, `ENGAGEMENT`, `VIDEO_VIEW`, `BRAND_AWARENESS`, `WEBSITE_CONVERSION`, `LEAD_GENERATION`. |
| `dailyBudget` | object | Required | Daily budget in currency units, not minor units: amount "20.00" with currencyCode "EUR". |
| `unitCost` | object | Required | Maximum bid in account currency units, not cents. |
| `costType` | string | Required | Native bidding basis: CPC per click or CPM per thousand impressions. One of: `CPC`, `CPM`. |
| `locale` | object | Required | Two-letter campaign language and country codes. |
| `targetingCriteria` | object | Required | Native LinkedIn targeting criteria with facet keys and entity URNs; use targeting lookup first. |
| `runSchedule` | object | Required | UTC epoch timestamps in milliseconds; optional end must be later than start. |
| `politicalIntent` | string | Required | Explicit advertiser declaration; do not infer. One of: `NOT_POLITICAL`, `POLITICAL`. |
| `confirm` | boolean | Optional | Preview unless true. Writes are restricted to native LinkedIn test accounts. Default: `false`. |

## Calling it

Through run_tool, since it is not announced

```json
{
  "name": "run_tool",
  "arguments": {
    "name": "linkedin_create_campaign",
    "args": {
      "adAccountId": "<string>",
      "name": "<string>",
      "campaignGroupId": "<string>",
      "type": "TEXT_AD",
      "objectiveType": "WEBSITE_VISIT",
      "dailyBudget": "<object>",
      "unitCost": "<object>",
      "costType": "CPC",
      "locale": "<object>",
      "targetingCriteria": "<object>",
      "runSchedule": "<object>",
      "politicalIntent": "NOT_POLITICAL"
    }
  }
}
```

- [LinkedIn Ads metrics](https://www.getmcpads.com/docs/sources/linkedin-ads/metrics): What you can ask for.
- [LinkedIn Ads dimensions](https://www.getmcpads.com/docs/sources/linkedin-ads/dimensions): How you can break it down.

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