LinkedIn Ads dimensions

Documented dimensions available in the native reporting reference on LinkedIn Ads through an AI assistant: 27 in total, 0 of them computed by the gateway…

27 rows

The 27 documented dimensions and report attributes for LinkedIn Ads. Each entry distinguishes breakdown selectors from returned attributes and states its constraints.

Native attribution and field compatibility apply. LinkedIn test accounts do not deliver and return no advertising performance rows.

demographic (9)Link to this section

Key	Name	API field	Notes
`memberCompany`	Member company	`MEMBER_COMPANY`	Groups results by the company members work for. Results can include companies that were never targeted, because members change jobs and hold several roles.
`memberCompanySize`	Member company size	`MEMBER_COMPANY_SIZE`	Groups results by the headcount band of the member employer.
`memberIndustry`	Member industry	`MEMBER_INDUSTRY`	Groups results by the industry of the member employer.
`memberSeniority`	Member seniority	`MEMBER_SENIORITY`	Groups results by member seniority level.
`memberJobTitle`	Member job title	`MEMBER_JOB_TITLE`	Groups results by standardised job title. Only the top 100 titles per creative per day are returned.
`memberJobFunction`	Member job function	`MEMBER_JOB_FUNCTION`	Groups results by job function.
`memberCountry`	Member country	`MEMBER_COUNTRY_V2`	Groups results by member country, using the Bing location dataset. Values come back as geo URNs.
`memberRegion`	Member region	`MEMBER_REGION_V2`	Groups results by member region, using the Bing location dataset. Values come back as geo URNs.
`memberCounty`	Member county	`MEMBER_COUNTY`	Groups results by member county, using the Bing location dataset. Values come back as geo URNs.

entity (7)Link to this section

Key	Name	API field	Notes
`account`	Account	`ACCOUNT`	Groups results by sponsored ad account. Requires level ACCOUNT.
`campaignGroup`	Campaign group	`CAMPAIGN_GROUP`	Groups results by campaign group. Requires level CAMPAIGN_GROUP.
`campaign`	Campaign	`CAMPAIGN`	Groups results by campaign. Requires level CAMPAIGN.
`creative`	Creative	`CREATIVE`	Groups results by creative, which is the ad itself on LinkedIn. Requires level CREATIVE.
`company`	Advertiser company	`COMPANY`	Groups results by the advertiser own company, not by the company members work for.
`share`	Sponsored share	`SHARE`	Groups results by the sponsored share behind the creative.
`conversion`	Conversion	`CONVERSION`	Groups results by conversion rule. Reach metrics are not available with this pivot.

delivery (4)Link to this section

Key	Name	API field	Notes
`servingLocation`	Serving location	`SERVING_LOCATION`	Groups results by onsite or offsite delivery. UNKNOWN means the location could not be determined.
`placementName`	Placement	`PLACEMENT_NAME`	Groups results by placement. UNKNOWN means the placement could not be determined.
`impressionDeviceType`	Impression device type	`IMPRESSION_DEVICE_TYPE`	Groups results by the device the ad was shown on. Reach and conversion metrics are not available with this pivot. Not with: approximateMemberReach, externalWebsiteConversions.
`eventStage`	Event stage	`EVENT_STAGE`	Groups results by the stage of a LinkedIn live event: PRE_LIVE, LIVE or POST_LIVE.

time (4)Link to this section

Key	Name	API field	Notes
`timeGranularityAll`	Whole period	`ALL`	One row for the entire date range. Passed as timeGranularity, not as a pivot.
`timeGranularityDaily`	Day	`DAILY`	One row per day. Daily data older than six months is rolled up to month boundaries.
`timeGranularityMonthly`	Month	`MONTHLY`	One row per month.
`timeGranularityYearly`	Year	`YEARLY`	One row per year.

creative (3)Link to this section

Key	Name	API field	Notes
`cardIndex`	Carousel card index	`CARD_INDEX`	Groups results by the position of a card inside a carousel creative, as it was when the member acted.
`conversationNode`	Conversation node	`CONVERSATION_NODE`	One row per node of a conversation ad tree.
`conversationNodeOptionIndex`	Conversation node option	`CONVERSATION_NODE_OPTION_INDEX`	Splits action clicks down to the individual button of a conversation ad node.