# LinkedIn Ads dimensions

> Documented dimensions available in the native reporting reference on LinkedIn Ads through an AI assistant: 27 in total, 0 of them computed by the gateway…

[Documentation](https://www.getmcpads.com/docs) / [Sources](https://www.getmcpads.com/docs/sources) / [LinkedIn Ads](https://www.getmcpads.com/docs/sources/linkedin-ads)

The 27 documented dimensions and report attributes for LinkedIn Ads. Each entry distinguishes breakdown selectors from returned attributes and states its constraints.

> **Note** Advertising API Development tier. Test-account writes only; Standard access is not yet approved.

Native attribution and field compatibility apply. LinkedIn test accounts do not deliver and return no advertising performance rows.

## demographic (9)

| Key | Name | API field | Notes |
| --- | --- | --- | --- |
| `memberCompany` | Member company | `MEMBER_COMPANY` | Groups results by the company members work for. Results can include companies that were never targeted, because members change jobs and hold several roles. |
| `memberCompanySize` | Member company size | `MEMBER_COMPANY_SIZE` | Groups results by the headcount band of the member employer. |
| `memberIndustry` | Member industry | `MEMBER_INDUSTRY` | Groups results by the industry of the member employer. |
| `memberSeniority` | Member seniority | `MEMBER_SENIORITY` | Groups results by member seniority level. |
| `memberJobTitle` | Member job title | `MEMBER_JOB_TITLE` | Groups results by standardised job title. Only the top 100 titles per creative per day are returned. |
| `memberJobFunction` | Member job function | `MEMBER_JOB_FUNCTION` | Groups results by job function. |
| `memberCountry` | Member country | `MEMBER_COUNTRY_V2` | Groups results by member country, using the Bing location dataset. Values come back as geo URNs. |
| `memberRegion` | Member region | `MEMBER_REGION_V2` | Groups results by member region, using the Bing location dataset. Values come back as geo URNs. |
| `memberCounty` | Member county | `MEMBER_COUNTY` | Groups results by member county, using the Bing location dataset. Values come back as geo URNs. |

## entity (7)

| Key | Name | API field | Notes |
| --- | --- | --- | --- |
| `account` | Account | `ACCOUNT` | Groups results by sponsored ad account. Requires level ACCOUNT. |
| `campaignGroup` | Campaign group | `CAMPAIGN_GROUP` | Groups results by campaign group. Requires level CAMPAIGN_GROUP. |
| `campaign` | Campaign | `CAMPAIGN` | Groups results by campaign. Requires level CAMPAIGN. |
| `creative` | Creative | `CREATIVE` | Groups results by creative, which is the ad itself on LinkedIn. Requires level CREATIVE. |
| `company` | Advertiser company | `COMPANY` | Groups results by the advertiser own company, not by the company members work for. |
| `share` | Sponsored share | `SHARE` | Groups results by the sponsored share behind the creative. |
| `conversion` | Conversion | `CONVERSION` | Groups results by conversion rule. Reach metrics are not available with this pivot. |

## delivery (4)

| Key | Name | API field | Notes |
| --- | --- | --- | --- |
| `servingLocation` | Serving location | `SERVING_LOCATION` | Groups results by onsite or offsite delivery. UNKNOWN means the location could not be determined. |
| `placementName` | Placement | `PLACEMENT_NAME` | Groups results by placement. UNKNOWN means the placement could not be determined. |
| `impressionDeviceType` | Impression device type | `IMPRESSION_DEVICE_TYPE` | Groups results by the device the ad was shown on. Reach and conversion metrics are not available with this pivot. Not with: approximateMemberReach, externalWebsiteConversions. |
| `eventStage` | Event stage | `EVENT_STAGE` | Groups results by the stage of a LinkedIn live event: PRE_LIVE, LIVE or POST_LIVE. |

## time (4)

| Key | Name | API field | Notes |
| --- | --- | --- | --- |
| `timeGranularityAll` | Whole period | `ALL` | One row for the entire date range. Passed as timeGranularity, not as a pivot. |
| `timeGranularityDaily` | Day | `DAILY` | One row per day. Daily data older than six months is rolled up to month boundaries. |
| `timeGranularityMonthly` | Month | `MONTHLY` | One row per month. |
| `timeGranularityYearly` | Year | `YEARLY` | One row per year. |

## creative (3)

| Key | Name | API field | Notes |
| --- | --- | --- | --- |
| `cardIndex` | Carousel card index | `CARD_INDEX` | Groups results by the position of a card inside a carousel creative, as it was when the member acted. |
| `conversationNode` | Conversation node | `CONVERSATION_NODE` | One row per node of a conversation ad tree. |
| `conversationNodeOptionIndex` | Conversation node option | `CONVERSATION_NODE_OPTION_INDEX` | Splits action clicks down to the individual button of a conversation ad node. |

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