Amazon Ads metrics
Documented metrics available in the native reporting reference on Amazon Ads through an AI assistant: 15 in total, 0 of them computed by the gateway, each…
View as MarkdownThe 15 metrics you can request on Amazon Ads. The key is what you pass to a tool; the field is what the platform returns.
Ten asynchronous report configurations, 31 days per request. Creative performance supports SP/SB/SD with explicit click attribution and native media joins. Brands ad reports exclude legacy single-group campaigns.
other (15)
| Key | Name | Field | Notes |
|---|---|---|---|
impressions | impressions | impressions | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
clicks | clicks | clicks | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
cost | cost | cost | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
purchases | purchases | purchases | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
sales | sales | sales | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
purchasesClicks | purchasesClicks | purchasesClicks | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
salesClicks | salesClicks | salesClicks | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
purchases1d | purchases1d | purchases1d | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
sales1d | sales1d | sales1d | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
purchases7d | purchases7d | purchases7d | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
sales7d | sales7d | sales7d | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
purchases14d | purchases14d | purchases14d | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
sales14d | sales14d | sales14d | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
purchases30d | purchases30d | purchases30d | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
sales30d | sales30d | sales30d | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
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