amazon_ads_create_keyword

Create one Sponsored Products keyword. A write tool that previews before it changes anything, one of 103 Amazon Ads tools on the Get MCP Ads MCP gateway.

Create one Sponsored Products keyword. Validates campaign/ad group ownership. Positive ads/targets/keywords start PAUSED; a negative keyword starts ENABLED and can suppress traffic. Product ads require exactly one seller SKU or vendor/author ASIN. Product targeting accepts an exact ASIN or native manual product/category/brand expressions. Preview and confirm; requires a paid plan.

Source: Amazon Ads
Kind: Write
Discovery: Reachable through search_tools and run_tool
Account parameter: accountId
Endpoint: https://mcp.getmcpads.com/amazon-ads/mcp

ParametersLink to this section

Name	Type	Required	Notes
`accountId`	string	Required	Exact selected account ID from list_accounts, including region, for example EU:123456. Regions cannot be interchanged.
`campaignId`	string	Required	Exact campaign ID in the selected advertising account.
`adGroupId`	string	Required	Exact ad group ID in the selected advertising account.
`keywordText`	string	Required	Exact keyword text to add; negative keywords suppress matching traffic.
`matchType`	string	Required	Google Ads keyword match type for the forecast. One of: `EXACT`, `PHRASE`, `BROAD`.
`bid`	number	Required	Positive budget or bid in the selected profile currency, not micros. Amazon enforces marketplace-specific limits.
`confirm`	boolean	Optional	False previews only. True applies the exact preview explicitly approved by the user. Default: `false`.
`previewToken`	string	Optional	Token from this exact preview. Confirm only the change approved by the user; expires in ten minutes.

Calling itLink to this section

jsonThrough run_tool, since it is not announced

{
  "name": "run_tool",
  "arguments": {
    "name": "amazon_ads_create_keyword",
    "args": {
      "accountId": "<string>",
      "campaignId": "<string>",
      "adGroupId": "<string>",
      "keywordText": "<string>",
      "matchType": "EXACT",
      "bid": "<number>"
    }
  }
}