amazon_ads_create_keyword

Create one Sponsored Products keyword. A write tool that previews before it changes anything, one of 107 Amazon Ads tools on the Get MCP Ads MCP gateway.

View as Markdown

Create one Sponsored Products keyword. Validates campaign/ad group ownership. Positive ads/targets/keywords start PAUSED; a negative keyword starts ENABLED and can suppress traffic. Product ads require exactly one seller SKU or vendor/author ASIN. Product targeting accepts an exact ASIN or native manual product/category/brand expressions. Preview and confirm; requires a paid plan.

Source: Amazon Ads
Kind: Write
Discovery: Reachable through search_tools and run_tool
Account parameter: accountId
Endpoint: https://mcp.getmcpads.com/amazon-ads/mcp

Parameters

Parameters
Name	Type	Required	Notes
`accountId`	string	Required	Exact selected account ID from list_accounts, including region, for example EU:123456. Regions cannot be interchanged.
`campaignId`	string	Required	Exact campaign ID in the selected advertising account.
`adGroupId`	string	Required	Exact ad group ID in the selected advertising account.
`keywordText`	string	Required	Exact keyword text to add; negative keywords suppress matching traffic.
`matchType`	string	Required	Google Ads keyword match type for the forecast. One of: `EXACT`, `PHRASE`, `BROAD`.
`bid`	number	Required	Positive budget or bid in the selected profile currency, not micros. Amazon enforces marketplace-specific limits.
`confirm`	boolean	Optional	False previews only. True applies the exact preview explicitly approved by the user. Default: `false`.
`previewToken`	string	Optional	Token from this exact preview. Confirm only the change approved by the user; expires in ten minutes.

Calling it

json · Through run_tool, since it is not announced

{
  "name": "run_tool",
  "arguments": {
    "name": "amazon_ads_create_keyword",
    "args": {
      "accountId": "<string>",
      "campaignId": "<string>",
      "adGroupId": "<string>",
      "keywordText": "<string>",
      "matchType": "EXACT",
      "bid": "<number>"
    }
  }
}

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