# Amazon Ads metrics

> Documented metrics available in the native reporting reference on Amazon Ads through an AI assistant: 15 in total, 0 of them computed by the gateway, each…

[Documentation](https://www.getmcpads.com/docs) / [Sources](https://www.getmcpads.com/docs/sources) / [Amazon Ads](https://www.getmcpads.com/docs/sources/amazon-ads)

The 15 metrics you can request on Amazon Ads. The key is what you pass to a tool; the field is what the platform returns.

> **Note** Connect Amazon and explicitly select the profiles your assistant may access. Tested with an Amazon test account. Product, brand and format eligibility are enforced by Amazon; DSP and AMC are separate products.

Ten asynchronous report configurations, 31 days per request. Creative performance supports SP/SB/SD with explicit click attribution and native media joins. Brands ad reports exclude legacy single-group campaigns. Empty test reports do not validate populated performance or delivery.

## other (15)

| Key | Name | Field | Notes |
| --- | --- | --- | --- |
| `impressions` | impressions | `impressions` | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
| `clicks` | clicks | `clicks` | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
| `cost` | cost | `cost` | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
| `purchases` | purchases | `purchases` | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
| `sales` | sales | `sales` | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
| `purchasesClicks` | purchasesClicks | `purchasesClicks` | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
| `salesClicks` | salesClicks | `salesClicks` | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
| `purchases1d` | purchases1d | `purchases1d` | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
| `sales1d` | sales1d | `sales1d` | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
| `purchases7d` | purchases7d | `purchases7d` | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
| `sales7d` | sales7d | `sales7d` | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
| `purchases14d` | purchases14d | `purchases14d` | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
| `sales14d` | sales14d | `sales14d` | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
| `purchases30d` | purchases30d | `purchases30d` | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |
| `sales30d` | sales30d | `sales30d` | Native Amazon report field. Availability depends on report type: purchasesXd/salesXd are Sponsored Products click windows; unsuffixed purchases/sales and purchasesClicks/salesClicks retain Brands/Display native attribution. Cost and sales use profile currency. |

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