RTB House metrics

Documented metrics available in the native reporting reference on RTB House through an AI assistant: 28 in total, 0 of them computed by the gateway, each…

28 rows

The 28 metrics you can request on RTB House. The key is what you pass to a tool; the field is what the platform returns.

other (28)Link to this section

Key	Name	Field	Notes
`campaignCost`	campaignCost	`campaignCost`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`impsCount`	impsCount	`impsCount`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`clicksCount`	clicksCount	`clicksCount`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`ctr`	ctr	`ctr`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`ecpc`	ecpc	`ecpc`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`ecpm`	ecpm	`ecpm`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`conversionsCount`	conversionsCount	`conversionsCount`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`conversionsValue`	conversionsValue	`conversionsValue`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`roas`	roas	`roas`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`ecpa`	ecpa	`ecpa`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`cr`	cr	`cr`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`ecps`	ecps	`ecps`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`videoCompleteViews`	videoCompleteViews	`videoCompleteViews`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`ecpv`	ecpv	`ecpv`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`vcr`	vcr	`vcr`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`audioCompleteListens`	audioCompleteListens	`audioCompleteListens`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`ecpl`	ecpl	`ecpl`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`acr`	acr	`acr`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`viewabilityMeasurability`	viewabilityMeasurability	`viewabilityMeasurability`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`viewabilityViewability`	viewabilityViewability	`viewabilityViewability`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`evcpm`	evcpm	`evcpm`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`viewabilityCustomViewability`	viewabilityCustomViewability	`viewabilityCustomViewability`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`evccpm`	evccpm	`evccpm`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`sspViewability`	sspViewability	`sspViewability`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`userFrequency`	userFrequency	`userFrequency`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`userReach`	userReach	`userReach`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`visitsCount`	visitsCount	`visitsCount`	Native RTB House metric; availability depends on the selected grouping and campaign type.
`cpvisit`	cpvisit	`cpvisit`	Native RTB House metric; availability depends on the selected grouping and campaign type.