# RTB House metrics

> Documented metrics available in the native reporting reference on RTB House through an AI assistant: 28 in total, 0 of them computed by the gateway, each…

[Documentation](https://www.getmcpads.com/docs) / [Sources](https://www.getmcpads.com/docs/sources) / [RTB House](https://www.getmcpads.com/docs/sources/rtb-house)

The 28 metrics you can request on RTB House. The key is what you pass to a tool; the field is what the platform returns.

## other (28)

| Key | Name | Field | Notes |
| --- | --- | --- | --- |
| `campaignCost` | campaignCost | `campaignCost` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `impsCount` | impsCount | `impsCount` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `clicksCount` | clicksCount | `clicksCount` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `ctr` | ctr | `ctr` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `ecpc` | ecpc | `ecpc` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `ecpm` | ecpm | `ecpm` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `conversionsCount` | conversionsCount | `conversionsCount` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `conversionsValue` | conversionsValue | `conversionsValue` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `roas` | roas | `roas` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `ecpa` | ecpa | `ecpa` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `cr` | cr | `cr` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `ecps` | ecps | `ecps` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `videoCompleteViews` | videoCompleteViews | `videoCompleteViews` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `ecpv` | ecpv | `ecpv` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `vcr` | vcr | `vcr` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `audioCompleteListens` | audioCompleteListens | `audioCompleteListens` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `ecpl` | ecpl | `ecpl` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `acr` | acr | `acr` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `viewabilityMeasurability` | viewabilityMeasurability | `viewabilityMeasurability` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `viewabilityViewability` | viewabilityViewability | `viewabilityViewability` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `evcpm` | evcpm | `evcpm` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `viewabilityCustomViewability` | viewabilityCustomViewability | `viewabilityCustomViewability` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `evccpm` | evccpm | `evccpm` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `sspViewability` | sspViewability | `sspViewability` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `userFrequency` | userFrequency | `userFrequency` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `userReach` | userReach | `userReach` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `visitsCount` | visitsCount | `visitsCount` | Native RTB House metric; availability depends on the selected grouping and campaign type. |
| `cpvisit` | cpvisit | `cpvisit` | Native RTB House metric; availability depends on the selected grouping and campaign type. |

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