ChatGPT Ads metrics
Documented metrics available in the native reporting reference on ChatGPT Ads through an AI assistant: 11 in total, 0 of them computed by the gateway, each…
The 11 metrics you can request on ChatGPT Ads. The key is what you pass to a tool; the field is what the platform returns.
Keeps the account currency, timezone, attribution window and report completeness visible. Report cost is in major currency units; write budgets and bids use integer micros. Empty reports are not treated as measured zero performance.
other (11)Link to this section
| Key | Name | Field | Notes |
|---|---|---|---|
impressions | impressions | impressions | Goal conversions include click-through and view-through attribution: 30-day click / 1-day view, grouped by ad interaction date. Purchase sales include attributed order_created events. Results are not deduplicated against other providers. |
clicks | clicks | clicks | Goal conversions include click-through and view-through attribution: 30-day click / 1-day view, grouped by ad interaction date. Purchase sales include attributed order_created events. Results are not deduplicated against other providers. |
spend | spend | spend | Major units of the ad account currency, never budget micros. |
ctr | ctr | ctr | Clicks / impressions × 100. Data exports use percent; native MCP insights use fractions. |
cpc | cpc | cpc | Major units of the ad account currency, never budget micros. |
cpm | cpm | cpm | Major units of the ad account currency, never budget micros. |
conversions | conversions | conversions | Goal conversions include click-through and view-through attribution: 30-day click / 1-day view, grouped by ad interaction date. Purchase sales include attributed order_created events. Results are not deduplicated against other providers. |
cpa | cpa | cpa | Goal conversions include click-through and view-through attribution: 30-day click / 1-day view, grouped by ad interaction date. Purchase sales include attributed order_created events. Results are not deduplicated against other providers. |
post_click_cvr | post_click_cvr | post_click_cvr | Goal conversions include click-through and view-through attribution: 30-day click / 1-day view, grouped by ad interaction date. Purchase sales include attributed order_created events. Results are not deduplicated against other providers. |
order_ | order_created_attributed_sales | order_ | Major units of the ad account currency, never budget micros. |
order_ | order_created_roas | order_ | Goal conversions include click-through and view-through attribution: 30-day click / 1-day view, grouped by ad interaction date. Purchase sales include attributed order_created events. Results are not deduplicated against other providers. |