# ChatGPT Ads metrics

> Documented metrics available in the native reporting reference on ChatGPT Ads through an AI assistant: 11 in total, 0 of them computed by the gateway, each…

[Documentation](https://www.getmcpads.com/docs) / [Sources](https://www.getmcpads.com/docs/sources) / [ChatGPT Ads](https://www.getmcpads.com/docs/sources/chatgpt-ads)

The 11 metrics you can request on ChatGPT Ads. The key is what you pass to a tool; the field is what the platform returns.

> **Note** Connect with the Ads Management API key from Ads Manager Settings, then select the verified advertising account. Native account permissions and feature eligibility apply.

Keeps the account currency, timezone, attribution window and report completeness visible. Report cost is in major currency units; write budgets and bids use integer micros. Empty reports are not treated as measured zero performance.

## other (11)

| Key | Name | Field | Notes |
| --- | --- | --- | --- |
| `impressions` | impressions | `impressions` | Goal conversions include click-through and view-through attribution: 30-day click / 1-day view, grouped by ad interaction date. Purchase sales include attributed order_created events. Results are not deduplicated against other providers. |
| `clicks` | clicks | `clicks` | Goal conversions include click-through and view-through attribution: 30-day click / 1-day view, grouped by ad interaction date. Purchase sales include attributed order_created events. Results are not deduplicated against other providers. |
| `spend` | spend | `spend` | Major units of the ad account currency, never budget micros. |
| `ctr` | ctr | `ctr` | Clicks / impressions × 100. Data exports use percent; native MCP insights use fractions. |
| `cpc` | cpc | `cpc` | Major units of the ad account currency, never budget micros. |
| `cpm` | cpm | `cpm` | Major units of the ad account currency, never budget micros. |
| `conversions` | conversions | `conversions` | Goal conversions include click-through and view-through attribution: 30-day click / 1-day view, grouped by ad interaction date. Purchase sales include attributed order_created events. Results are not deduplicated against other providers. |
| `cpa` | cpa | `cpa` | Goal conversions include click-through and view-through attribution: 30-day click / 1-day view, grouped by ad interaction date. Purchase sales include attributed order_created events. Results are not deduplicated against other providers. |
| `post_click_cvr` | post_click_cvr | `post_click_cvr` | Goal conversions include click-through and view-through attribution: 30-day click / 1-day view, grouped by ad interaction date. Purchase sales include attributed order_created events. Results are not deduplicated against other providers. |
| `order_created_attributed_sales` | order_created_attributed_sales | `order_created_attributed_sales` | Major units of the ad account currency, never budget micros. |
| `order_created_roas` | order_created_roas | `order_created_roas` | Goal conversions include click-through and view-through attribution: 30-day click / 1-day view, grouped by ad interaction date. Purchase sales include attributed order_created events. Results are not deduplicated against other providers. |

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