Microsoft Advertising metrics

Documented metrics available in the native reporting reference on Microsoft Advertising through an AI assistant: 109 in total, 0 of them computed…

109 rows

The 109 metrics you can request on Microsoft Advertising. The key is what you pass to a tool; the field is what the platform returns.

Documented Microsoft report columns are a reference for the seven implemented report types. Choose a compatible report type and column set. Reports are asynchronous; sandbox empty reports do not validate delivery or populated performance.

delivery (45)Link to this section

Key	Name	Field	Notes
`AbsoluteTopImpressionRatePercent`	Absolute Top Impression Rate Percent	`AbsoluteTopImpressionRatePercent`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`AbsoluteTopImpressionShareLostToBudgetPercent`	Absolute Top Impression Share Lost To Budget Percent	`AbsoluteTopImpressionShareLostToBudgetPercent`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`AbsoluteTopImpressionShareLostToRankPercent`	Absolute Top Impression Share Lost To Rank Percent	`AbsoluteTopImpressionShareLostToRankPercent`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`AbsoluteTopImpressionSharePercent`	Absolute Top Impression Share Percent	`AbsoluteTopImpressionSharePercent`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`AdRelevance`	Ad Relevance	`AdRelevance`	Native Microsoft report metric. Include in columns for: CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`Assists`	Assists	`Assists`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`AudienceImpressionLostToBudgetPercent`	Audience Impression Lost To Budget Percent	`AudienceImpressionLostToBudgetPercent`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`AudienceImpressionLostToRankPercent`	Audience Impression Lost To Rank Percent	`AudienceImpressionLostToRankPercent`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`AudienceImpressionSharePercent`	Audience Impression Share Percent	`AudienceImpressionSharePercent`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`AveragePosition`	Average Position	`AveragePosition`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`ClickSharePercent`	Click Share Percent	`ClickSharePercent`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`Clicks`	Clicks	`Clicks`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`Ctr`	Ctr	`Ctr`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`Downloads`	Downloads	`Downloads`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`ExactMatchImpressionSharePercent`	Exact Match Impression Share Percent	`ExactMatchImpressionSharePercent`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`ExpectedCtr`	Expected Ctr	`ExpectedCtr`	Native Microsoft report metric. Include in columns for: CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`HistoricalAdRelevance`	Historical Ad Relevance	`HistoricalAdRelevance`	Native Microsoft report metric. Include in columns for: CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`HistoricalExpectedCtr`	Historical Expected Ctr	`HistoricalExpectedCtr`	Native Microsoft report metric. Include in columns for: CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`HistoricalLandingPageExperience`	Historical Landing Page Experience	`HistoricalLandingPageExperience`	Native Microsoft report metric. Include in columns for: CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`HistoricalQualityScore`	Historical Quality Score	`HistoricalQualityScore`	Native Microsoft report metric. Include in columns for: CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`ImpressionLostToBudgetPercent`	Impression Lost To Budget Percent	`ImpressionLostToBudgetPercent`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`ImpressionLostToRankAggPercent`	Impression Lost To Rank Agg Percent	`ImpressionLostToRankAggPercent`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`ImpressionSharePercent`	Impression Share Percent	`ImpressionSharePercent`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`Impressions`	Impressions	`Impressions`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`LandingPageExperience`	Landing Page Experience	`LandingPageExperience`	Native Microsoft report metric. Include in columns for: CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`LowQualityClicks`	Low Quality Clicks	`LowQualityClicks`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`LowQualityClicksPercent`	Low Quality Clicks Percent	`LowQualityClicksPercent`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`LowQualityGeneralClicks`	Low Quality General Clicks	`LowQualityGeneralClicks`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`LowQualityImpressions`	Low Quality Impressions	`LowQualityImpressions`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`LowQualityImpressionsPercent`	Low Quality Impressions Percent	`LowQualityImpressionsPercent`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`LowQualitySophisticatedClicks`	Low Quality Sophisticated Clicks	`LowQualitySophisticatedClicks`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`NewCustomerCPA`	New Customer CPA	`NewCustomerCPA`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`NewCustomerCount`	New Customer Count	`NewCustomerCount`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`PhoneCalls`	Phone Calls	`PhoneCalls`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`PhoneImpressions`	Phone Impressions	`PhoneImpressions`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`PostClickDownloadRate`	Post Click Download Rate	`PostClickDownloadRate`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`Ptr`	Ptr	`Ptr`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`QualityImpact`	Quality Impact	`QualityImpact`	Native Microsoft report metric. Include in columns for: KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`QualityScore`	Quality Score	`QualityScore`	Native Microsoft report metric. Include in columns for: CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`RelativeCtr`	Relative Ctr	`RelativeCtr`	Native Microsoft report metric. Include in columns for: CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`TopImpressionRatePercent`	Top Impression Rate Percent	`TopImpressionRatePercent`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`TopImpressionShareLostToBudgetPercent`	Top Impression Share Lost To Budget Percent	`TopImpressionShareLostToBudgetPercent`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`TopImpressionShareLostToRankPercent`	Top Impression Share Lost To Rank Percent	`TopImpressionShareLostToRankPercent`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`TopImpressionSharePercent`	Top Impression Share Percent	`TopImpressionSharePercent`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`ViewThroughRate`	View Through Rate	`ViewThroughRate`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.

conversion (40)Link to this section

Key	Name	Field	Notes
`AllConversionRate`	All Conversion Rate	`AllConversionRate`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`AllConversions`	All Conversions	`AllConversions`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`AllConversionsQualified`	All Conversions Qualified	`AllConversionsQualified`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`AllCostPerConversion`	All Cost Per Conversion	`AllCostPerConversion`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`AllReturnOnAdSpend`	All Return On Ad Spend	`AllReturnOnAdSpend`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`AllRevenue`	All Revenue	`AllRevenue`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`AllRevenuePerConversion`	All Revenue Per Conversion	`AllRevenuePerConversion`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`AppInstalls`	App Installs	`AppInstalls`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`ConversionDelay`	Conversion Delay	`ConversionDelay`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`ConversionRate`	Conversion Rate	`ConversionRate`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`Conversions`	Conversions	`Conversions`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`ConversionsQualified`	Conversions Qualified	`ConversionsQualified`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`CostPerConversion`	Cost Per Conversion	`CostPerConversion`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`CostPerInstall`	Cost Per Install	`CostPerInstall`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`CostPerSale`	Cost Per Sale	`CostPerSale`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`Installs`	Installs	`Installs`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`LowQualityConversionRate`	Low Quality Conversion Rate	`LowQualityConversionRate`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`LowQualityConversions`	Low Quality Conversions	`LowQualityConversions`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`LowQualityConversionsQualified`	Low Quality Conversions Qualified	`LowQualityConversionsQualified`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`NewCustomerConversionRate`	New Customer Conversion Rate	`NewCustomerConversionRate`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`NewCustomerConversions`	New Customer Conversions	`NewCustomerConversions`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`NewCustomerReturnOnAdSpend`	New Customer Return On Ad Spend	`NewCustomerReturnOnAdSpend`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`NewCustomerRevenue`	New Customer Revenue	`NewCustomerRevenue`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`PostClickInstallRate`	Post Click Install Rate	`PostClickInstallRate`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`PostInstallPurchaseRate`	Post Install Purchase Rate	`PostInstallPurchaseRate`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`PostInstallSubscriptionRate`	Post Install Subscription Rate	`PostInstallSubscriptionRate`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`Purchases`	Purchases	`Purchases`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`ReturnOnAdSpend`	Return On Ad Spend	`ReturnOnAdSpend`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`Revenue`	Revenue	`Revenue`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`RevenuePerAssist`	Revenue Per Assist	`RevenuePerAssist`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`RevenuePerConversion`	Revenue Per Conversion	`RevenuePerConversion`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`RevenuePerInstall`	Revenue Per Install	`RevenuePerInstall`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`RevenuePerSale`	Revenue Per Sale	`RevenuePerSale`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`Sales`	Sales	`Sales`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`Subscriptions`	Subscriptions	`Subscriptions`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`UnknownCustomerConversions`	Unknown Customer Conversions	`UnknownCustomerConversions`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`UnknownCustomerRevenue`	Unknown Customer Revenue	`UnknownCustomerRevenue`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`ViewThroughConversions`	View Through Conversions	`ViewThroughConversions`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`ViewThroughConversionsQualified`	View Through Conversions Qualified	`ViewThroughConversionsQualified`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`ViewThroughRevenue`	View Through Revenue	`ViewThroughRevenue`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.

cost (14)Link to this section

Key	Name	Field	Notes
`AverageCpc`	Average Cpc	`AverageCpc`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`AverageCpm`	Average Cpm	`AverageCpm`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`CPI`	CPI	`CPI`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`CPP`	CPP	`CPP`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`CPS`	CPS	`CPS`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`CostPerAssist`	Cost Per Assist	`CostPerAssist`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`CostPerDownload`	Cost Per Download	`CostPerDownload`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`CurrentMaxCpc`	Current Max Cpc	`CurrentMaxCpc`	Native Microsoft report metric. Include in columns for: KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`ExtendedCost`	Extended Cost	`ExtendedCost`	Native Microsoft report metric. Include in columns for: AgeGenderAudienceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`FirstPageBid`	First Page Bid	`FirstPageBid`	Native Microsoft report metric. Include in columns for: KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`Mainline1Bid`	Mainline1Bid	`Mainline1Bid`	Native Microsoft report metric. Include in columns for: KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`MainlineBid`	Mainline Bid	`MainlineBid`	Native Microsoft report metric. Include in columns for: KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`NewCustomerSpend`	New Customer Spend	`NewCustomerSpend`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`Spend`	Spend	`Spend`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.

video (10)Link to this section

Key	Name	Field	Notes
`AverageCPV`	Average CPV	`AverageCPV`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`AverageWatchTimePerImpression`	Average Watch Time Per Impression	`AverageWatchTimePerImpression`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`AverageWatchTimePerVideoView`	Average Watch Time Per Video View	`AverageWatchTimePerVideoView`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`CompletedVideoViews`	Completed Video Views	`CompletedVideoViews`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`TotalWatchTimeInMS`	Total Watch Time In MS	`TotalWatchTimeInMS`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`VideoCompletionRate`	Video Completion Rate	`VideoCompletionRate`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`VideoViews`	Video Views	`VideoViews`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`VideoViewsAt25Percent`	Video Views At25Percent	`VideoViewsAt25Percent`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`VideoViewsAt50Percent`	Video Views At50Percent	`VideoViewsAt50Percent`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.
`VideoViewsAt75Percent`	Video Views At75Percent	`VideoViewsAt75Percent`	Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion.