# Microsoft Advertising metrics

> Documented metrics available in the native reporting reference on Microsoft Advertising through an AI assistant: 109 in total, 0 of them computed…

[Documentation](https://www.getmcpads.com/docs) / [Sources](https://www.getmcpads.com/docs/sources) / [Microsoft Advertising](https://www.getmcpads.com/docs/sources/bing-ads)

The 109 metrics you can request on Microsoft Advertising. The key is what you pass to a tool; the field is what the platform returns.

> **Note** External assistant access is not enabled. Sandbox testing and production account discovery are available to authorized operators. Publisher and external-tenant consent verification remain in progress; the developer token has already been obtained.

Documented Microsoft report columns are a reference for the seven implemented report types. Choose a compatible report type and column set. Reports are asynchronous; sandbox empty reports do not validate delivery or populated performance.

## delivery (45)

| Key | Name | Field | Notes |
| --- | --- | --- | --- |
| `AbsoluteTopImpressionRatePercent` | Absolute Top Impression Rate Percent | `AbsoluteTopImpressionRatePercent` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `AbsoluteTopImpressionShareLostToBudgetPercent` | Absolute Top Impression Share Lost To Budget Percent | `AbsoluteTopImpressionShareLostToBudgetPercent` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `AbsoluteTopImpressionShareLostToRankPercent` | Absolute Top Impression Share Lost To Rank Percent | `AbsoluteTopImpressionShareLostToRankPercent` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `AbsoluteTopImpressionSharePercent` | Absolute Top Impression Share Percent | `AbsoluteTopImpressionSharePercent` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `AdRelevance` | Ad Relevance | `AdRelevance` | Native Microsoft report metric. Include in columns for: CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `Assists` | Assists | `Assists` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `AudienceImpressionLostToBudgetPercent` | Audience Impression Lost To Budget Percent | `AudienceImpressionLostToBudgetPercent` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `AudienceImpressionLostToRankPercent` | Audience Impression Lost To Rank Percent | `AudienceImpressionLostToRankPercent` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `AudienceImpressionSharePercent` | Audience Impression Share Percent | `AudienceImpressionSharePercent` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `AveragePosition` | Average Position | `AveragePosition` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `ClickSharePercent` | Click Share Percent | `ClickSharePercent` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `Clicks` | Clicks | `Clicks` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `Ctr` | Ctr | `Ctr` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `Downloads` | Downloads | `Downloads` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `ExactMatchImpressionSharePercent` | Exact Match Impression Share Percent | `ExactMatchImpressionSharePercent` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `ExpectedCtr` | Expected Ctr | `ExpectedCtr` | Native Microsoft report metric. Include in columns for: CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `HistoricalAdRelevance` | Historical Ad Relevance | `HistoricalAdRelevance` | Native Microsoft report metric. Include in columns for: CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `HistoricalExpectedCtr` | Historical Expected Ctr | `HistoricalExpectedCtr` | Native Microsoft report metric. Include in columns for: CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `HistoricalLandingPageExperience` | Historical Landing Page Experience | `HistoricalLandingPageExperience` | Native Microsoft report metric. Include in columns for: CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `HistoricalQualityScore` | Historical Quality Score | `HistoricalQualityScore` | Native Microsoft report metric. Include in columns for: CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `ImpressionLostToBudgetPercent` | Impression Lost To Budget Percent | `ImpressionLostToBudgetPercent` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `ImpressionLostToRankAggPercent` | Impression Lost To Rank Agg Percent | `ImpressionLostToRankAggPercent` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `ImpressionSharePercent` | Impression Share Percent | `ImpressionSharePercent` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `Impressions` | Impressions | `Impressions` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `LandingPageExperience` | Landing Page Experience | `LandingPageExperience` | Native Microsoft report metric. Include in columns for: CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `LowQualityClicks` | Low Quality Clicks | `LowQualityClicks` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `LowQualityClicksPercent` | Low Quality Clicks Percent | `LowQualityClicksPercent` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `LowQualityGeneralClicks` | Low Quality General Clicks | `LowQualityGeneralClicks` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `LowQualityImpressions` | Low Quality Impressions | `LowQualityImpressions` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `LowQualityImpressionsPercent` | Low Quality Impressions Percent | `LowQualityImpressionsPercent` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `LowQualitySophisticatedClicks` | Low Quality Sophisticated Clicks | `LowQualitySophisticatedClicks` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `NewCustomerCPA` | New Customer CPA | `NewCustomerCPA` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `NewCustomerCount` | New Customer Count | `NewCustomerCount` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `PhoneCalls` | Phone Calls | `PhoneCalls` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `PhoneImpressions` | Phone Impressions | `PhoneImpressions` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `PostClickDownloadRate` | Post Click Download Rate | `PostClickDownloadRate` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `Ptr` | Ptr | `Ptr` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `QualityImpact` | Quality Impact | `QualityImpact` | Native Microsoft report metric. Include in columns for: KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `QualityScore` | Quality Score | `QualityScore` | Native Microsoft report metric. Include in columns for: CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `RelativeCtr` | Relative Ctr | `RelativeCtr` | Native Microsoft report metric. Include in columns for: CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `TopImpressionRatePercent` | Top Impression Rate Percent | `TopImpressionRatePercent` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `TopImpressionShareLostToBudgetPercent` | Top Impression Share Lost To Budget Percent | `TopImpressionShareLostToBudgetPercent` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `TopImpressionShareLostToRankPercent` | Top Impression Share Lost To Rank Percent | `TopImpressionShareLostToRankPercent` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `TopImpressionSharePercent` | Top Impression Share Percent | `TopImpressionSharePercent` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `ViewThroughRate` | View Through Rate | `ViewThroughRate` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |

## conversion (40)

| Key | Name | Field | Notes |
| --- | --- | --- | --- |
| `AllConversionRate` | All Conversion Rate | `AllConversionRate` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `AllConversions` | All Conversions | `AllConversions` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `AllConversionsQualified` | All Conversions Qualified | `AllConversionsQualified` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `AllCostPerConversion` | All Cost Per Conversion | `AllCostPerConversion` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `AllReturnOnAdSpend` | All Return On Ad Spend | `AllReturnOnAdSpend` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `AllRevenue` | All Revenue | `AllRevenue` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `AllRevenuePerConversion` | All Revenue Per Conversion | `AllRevenuePerConversion` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `AppInstalls` | App Installs | `AppInstalls` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `ConversionDelay` | Conversion Delay | `ConversionDelay` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `ConversionRate` | Conversion Rate | `ConversionRate` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `Conversions` | Conversions | `Conversions` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `ConversionsQualified` | Conversions Qualified | `ConversionsQualified` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `CostPerConversion` | Cost Per Conversion | `CostPerConversion` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `CostPerInstall` | Cost Per Install | `CostPerInstall` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `CostPerSale` | Cost Per Sale | `CostPerSale` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `Installs` | Installs | `Installs` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `LowQualityConversionRate` | Low Quality Conversion Rate | `LowQualityConversionRate` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `LowQualityConversions` | Low Quality Conversions | `LowQualityConversions` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `LowQualityConversionsQualified` | Low Quality Conversions Qualified | `LowQualityConversionsQualified` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `NewCustomerConversionRate` | New Customer Conversion Rate | `NewCustomerConversionRate` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `NewCustomerConversions` | New Customer Conversions | `NewCustomerConversions` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `NewCustomerReturnOnAdSpend` | New Customer Return On Ad Spend | `NewCustomerReturnOnAdSpend` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `NewCustomerRevenue` | New Customer Revenue | `NewCustomerRevenue` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `PostClickInstallRate` | Post Click Install Rate | `PostClickInstallRate` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `PostInstallPurchaseRate` | Post Install Purchase Rate | `PostInstallPurchaseRate` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `PostInstallSubscriptionRate` | Post Install Subscription Rate | `PostInstallSubscriptionRate` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `Purchases` | Purchases | `Purchases` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `ReturnOnAdSpend` | Return On Ad Spend | `ReturnOnAdSpend` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `Revenue` | Revenue | `Revenue` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `RevenuePerAssist` | Revenue Per Assist | `RevenuePerAssist` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `RevenuePerConversion` | Revenue Per Conversion | `RevenuePerConversion` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `RevenuePerInstall` | Revenue Per Install | `RevenuePerInstall` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `RevenuePerSale` | Revenue Per Sale | `RevenuePerSale` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `Sales` | Sales | `Sales` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `Subscriptions` | Subscriptions | `Subscriptions` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `UnknownCustomerConversions` | Unknown Customer Conversions | `UnknownCustomerConversions` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `UnknownCustomerRevenue` | Unknown Customer Revenue | `UnknownCustomerRevenue` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `ViewThroughConversions` | View Through Conversions | `ViewThroughConversions` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `ViewThroughConversionsQualified` | View Through Conversions Qualified | `ViewThroughConversionsQualified` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `ViewThroughRevenue` | View Through Revenue | `ViewThroughRevenue` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |

## cost (14)

| Key | Name | Field | Notes |
| --- | --- | --- | --- |
| `AverageCpc` | Average Cpc | `AverageCpc` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `AverageCpm` | Average Cpm | `AverageCpm` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `CPI` | CPI | `CPI` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `CPP` | CPP | `CPP` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `CPS` | CPS | `CPS` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `CostPerAssist` | Cost Per Assist | `CostPerAssist` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `CostPerDownload` | Cost Per Download | `CostPerDownload` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `CurrentMaxCpc` | Current Max Cpc | `CurrentMaxCpc` | Native Microsoft report metric. Include in columns for: KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `ExtendedCost` | Extended Cost | `ExtendedCost` | Native Microsoft report metric. Include in columns for: AgeGenderAudienceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `FirstPageBid` | First Page Bid | `FirstPageBid` | Native Microsoft report metric. Include in columns for: KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `Mainline1Bid` | Mainline1Bid | `Mainline1Bid` | Native Microsoft report metric. Include in columns for: KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `MainlineBid` | Mainline Bid | `MainlineBid` | Native Microsoft report metric. Include in columns for: KeywordPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `NewCustomerSpend` | New Customer Spend | `NewCustomerSpend` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `Spend` | Spend | `Spend` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest, KeywordPerformanceReportRequest, AgeGenderAudienceReportRequest, GeographicPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |

## video (10)

| Key | Name | Field | Notes |
| --- | --- | --- | --- |
| `AverageCPV` | Average CPV | `AverageCPV` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `AverageWatchTimePerImpression` | Average Watch Time Per Impression | `AverageWatchTimePerImpression` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `AverageWatchTimePerVideoView` | Average Watch Time Per Video View | `AverageWatchTimePerVideoView` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `CompletedVideoViews` | Completed Video Views | `CompletedVideoViews` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `TotalWatchTimeInMS` | Total Watch Time In MS | `TotalWatchTimeInMS` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `VideoCompletionRate` | Video Completion Rate | `VideoCompletionRate` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `VideoViews` | Video Views | `VideoViews` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `VideoViewsAt25Percent` | Video Views At25Percent | `VideoViewsAt25Percent` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `VideoViewsAt50Percent` | Video Views At50Percent | `VideoViewsAt50Percent` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |
| `VideoViewsAt75Percent` | Video Views At75Percent | `VideoViewsAt75Percent` | Native Microsoft report metric. Include in columns for: AccountPerformanceReportRequest, CampaignPerformanceReportRequest, AdGroupPerformanceReportRequest, AdPerformanceReportRequest. Column combinations and account eligibility still apply. Native units are retained; no Snapchat or Reddit microcurrency conversion. |

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