Apple Ads metrics
Documented metrics available in the native reporting reference on Apple Ads through an AI assistant: 9 in total, 0 of them computed by the gateway, each…
View as MarkdownThe 9 metrics you can request on Apple Ads. The key is what you pass to a tool; the field is what the platform returns.
Native Apple attribution metrics, currency and timezone are preserved. Report coverage is limited to the requested campaigns and page.
other (9)
| Key | Name | Field | Notes |
|---|---|---|---|
impressions | impressions | impressions | Native Apple ad impressions. |
taps | taps | taps | Native Apple ad taps. |
localSpend | localSpend | localSpend | Native spend money object; preserves amount and account currency. Format: json. |
ttr | ttr | ttr | Native tap-through rate. Do not sum or average row rates to calculate a total. |
cpt | cpt | cpt | Native cost per tap money object; preserves amount and currency. Format: json. |
tapInstalls | tapInstalls | tapInstalls | Native tap-attributed installs, kept separate from total installs. |
totalInstalls | totalInstalls | totalInstalls | Native total attributed installs, including Apple's supported attribution types. |
tapNewDownloads | tapNewDownloads | tapNewDownloads | Native new downloads attributed to an ad tap. |
tapRedownloads | tapRedownloads | tapRedownloads | Native redownloads attributed to an ad tap. |
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