Apple Ads metrics
Documented metrics available in the native reporting reference on Apple Ads through an AI assistant: 9 in total, 0 of them computed by the gateway, each…
The 9 metrics you can request on Apple Ads. The key is what you pass to a tool; the field is what the platform returns.
Native Apple attribution metrics, currency and timezone are preserved. Report coverage is limited to the requested campaigns and page.
other (9)Link to this section
| Key | Name | Field | Notes |
|---|---|---|---|
impressions | impressions | impressions | Native Apple ad impressions. |
taps | taps | taps | Native Apple ad taps. |
localSpend | localSpend | localSpend | Native spend money object; preserves amount and account currency. |
ttr | ttr | ttr | Native tap-through rate. Do not sum or average row rates to calculate a total. |
cpt | cpt | cpt | Native cost per tap money object; preserves amount and currency. |
tapInstalls | tapInstalls | tapInstalls | Native tap-attributed installs, kept separate from total installs. |
totalInstalls | totalInstalls | totalInstalls | Native total attributed installs, including Apple's supported attribution types. |
tapNewDownloads | tapNewDownloads | tapNewDownloads | Native new downloads attributed to an ad tap. |
tapRedownloads | tapRedownloads | tapRedownloads | Native redownloads attributed to an ad tap. |