# Apple Ads metrics

> Documented metrics available in the native reporting reference on Apple Ads through an AI assistant: 9 in total, 0 of them computed by the gateway, each…

[Documentation](https://www.getmcpads.com/docs) / [Sources](https://www.getmcpads.com/docs/sources) / [Apple Ads](https://www.getmcpads.com/docs/sources/apple-ads)

The 9 metrics you can request on Apple Ads. The key is what you pass to a tool; the field is what the platform returns.

> **Note** OAuth provider registered. Live advertiser acceptance is in progress; Apple account roles apply.

Native Apple attribution metrics, currency and timezone are preserved. Report coverage is limited to the requested campaigns and page.

## other (9)

| Key | Name | Field | Notes |
| --- | --- | --- | --- |
| `impressions` | impressions | `impressions` | Native Apple ad impressions. |
| `taps` | taps | `taps` | Native Apple ad taps. |
| `localSpend` | localSpend | `localSpend` | Native spend money object; preserves amount and account currency. |
| `ttr` | ttr | `ttr` | Native tap-through rate. Do not sum or average row rates to calculate a total. |
| `cpt` | cpt | `cpt` | Native cost per tap money object; preserves amount and currency. |
| `tapInstalls` | tapInstalls | `tapInstalls` | Native tap-attributed installs, kept separate from total installs. |
| `totalInstalls` | totalInstalls | `totalInstalls` | Native total attributed installs, including Apple's supported attribution types. |
| `tapNewDownloads` | tapNewDownloads | `tapNewDownloads` | Native new downloads attributed to an ad tap. |
| `tapRedownloads` | tapRedownloads | `tapRedownloads` | Native redownloads attributed to an ad tap. |

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