# Performance alerts

> Create, preview and manage hourly email alerts from your assistant or dashboard. Available on Team and Agency across ten advertising sources.

Ask your MCP assistant to monitor a metric, inspect the preview, then confirm activation. Checks run hourly and email the alert creator when a threshold is crossed or the condition recovers. Manage your own rules, their status and history in Dashboard → Alerts. Alerts monitor performance; they do not change campaigns, budgets or delivery.

## Plans and access

| Plan | Active alerts |
| --- | --- |
| Free | 0 |
| Pro | 0 |
| Team | 25 |
| Agency | 100 |

The active-rule allowance is shared across every user and workspace of one subscription. Draft, paused and archived rules do not use an active slot. A rule monitoring all active entities uses one slot. Owners and administrators with write access to the selected workspace can create and manage their own rules. Only connected accounts explicitly selected for that workspace are accessible. Service API keys cannot manage alerts.

Paid trials use the selected plan's allowance. If a plan change or trial expiry leaves more active rules than the new allowance, all are paused and pending checks and emails are cancelled. Existing configuration and history are preserved. Resume the rules you want within the new limit; an upgrade does not automatically restart paused rules.

## Create and manage a rule

1. Connect a supported source and select the account in your workspace.
2. Ask your assistant for get_alert_options with the source. It returns available accounts, supported metrics, breakdowns, attribution and the subscription limit.
3. Use prepare_alert with the account, entity or all-active scope, metric, period, comparison, threshold and optional minimum spend. Show the preview with show_alert before activating with start_alert and explicit confirmation.
4. Use list_alerts and open_alert to inspect rules. Use update_alert to preview an edit before applying it. Use manage_alert to pause, resume or archive. The dashboard provides the same lifecycle controls and incident history.

```text
Monitor all active Meta ads in this workspace. Alert me when ROAS is below 2 over the last 7 complete days, with at least €200 spent. Show me the preview before starting.
```

## Sources and reporting scope

| Source | Scope and limits |
| --- | --- |
| Meta Ads | Account, campaign, ad set and ad; compatible numeric Insights metrics and breakdowns. Purchase event selection keeps ROAS and CPA attribution explicit. |
| Google Ads | Account, campaign, ad group and ad where the campaign type supports them. Shopping and Performance Max product reporting at account/campaign level; standard Shopping ad groups. PMAX asset groups are not standard ad groups. |
| TikTok Ads | Account, campaign, ad group and ad; metric and dimension availability depends on the native reporting and campaign type. Unsupported Smart+ combinations are refused. |
| Pinterest Ads | Account, campaign, ad group and ad; compatible native metrics and targeting breakdowns. |
| Microsoft Advertising | Account, campaign, ad group and ad, plus compatible product catalogue reports. Not every metric applies to every report type. |
| X Ads | Account, campaign, line item (ad group) and promoted ad. Placement is explicit; native async reporting and attribution apply. |
| Apple Search Ads | Account, campaign, ad group and ad where supported by the native report; compatible dimensions and install/conversion metrics. |
| RTB House | Advertiser, campaign and banner (ad). No ad-group level. Conversion count convention is explicit. |
| Reddit Ads | Account, campaign, ad group and ad; complete UTC periods and compatible reporting breakdowns. App and web conversion fields remain distinct. |
| Snapchat Ads | Account, campaign, ad squad (ad group) and ad; compatible native fields, segmentation and attribution windows. |

## Google and Microsoft product catalogue alerts

Monitor performance by product/SKU, brand, category, product type or custom label where the source report exposes it. Choose up to three compatible breakdowns. Exact-value catalogue filters use OR within one field and AND across fields; filter fields must also be selected breakdowns. Each entity and segment is evaluated independently. Preserve SKU case and leading zeros.

> **Note** Google product data uses shopping_performance_view, including feed-based Performance Max at account/campaign level. Grouping at account level can combine campaigns, feeds or markets unless you separate them explicitly. These are performance alerts, not stock, feed health, product eligibility or disapproval monitoring. Product-level attribution can differ from campaign totals.

## Metrics, dimensions and calculated values

Use the alert catalogue below or get_alert_options for the current allowlist. Numeric provider metrics and supported calculated metrics (such as CPA, CPC, CPM and ROAS where available) are validated against the selected resource and breakdowns. Arbitrary user-written formulas are not supported. A metric being present in a general source catalogue does not guarantee that it is compatible with every alert level or dimension.

### Meta Ads

Metrics: spend, purchases, purchase_value, cpa, roas, impressions, reach, frequency, full_view_impressions, full_view_reach, clicks, unique_clicks, inline_link_clicks, unique_inline_link_clicks, outbound_clicks, unique_outbound_clicks, ctr, unique_ctr, inline_link_click_ctr, unique_inline_link_click_ctr, outbound_clicks_ctr, cpc, cpm, cost_per_inline_link_click, cost_per_unique_click, cost_per_unique_inline_link_click, cost_per_outbound_click, cost_per_inline_post_engagement, cost_per_thruplay, social_spend, inline_post_engagement, post_engagement, page_engagement, post_reactions, comments, shares, saves, page_likes, photo_views, video_plays, video_views_3s, video_views_30s, video_p25, video_p50, video_p75, video_p95, video_p100, thruplay, video_avg_watch_time, video_total_watch_time, cost_per_conversion, omni_purchases, omni_purchase_value, add_to_cart, add_to_cart_value, initiate_checkout, initiate_checkout_value, view_content, view_content_value, add_payment_info, search, add_to_wishlist, leads, onsite_leads, leadgen_grouped, complete_registration, contact, schedule, start_trial, subscribe, messaging_conversations_started, messaging_first_reply, link_clicks, landing_page_views, app_installs, app_purchases, app_purchase_value, website_purchases, website_purchase_value, purchase_roas, website_purchase_roas, mobile_app_purchase_roas, estimated_ad_recall_rate, estimated_ad_recallers, cost_per_estimated_ad_recallers, hookRate, thumbstopRate, holdRate, completionRate, clickToAtcRatio, atcToPurchaseRatio, clickToPurchaseRatio, aov, engagementRate, find_location, subscribe_value, leads_value, start_trial_value, app_add_to_cart, app_initiate_checkout, app_complete_registration, achievement_unlocked, credit_spent, app_start_trial, app_subscribe, shop_purchases, shop_purchase_value, cost_per_page_like, cost_per_messaging_conversation, cost_per_lead, cost_per_purchase, cost_per_add_to_cart, cost_per_initiate_checkout, cost_per_app_install, cost_per_landing_page_view, cost_per_3s_video_view, spendShare, purchaseValueShare, subscriptionRoas, leadsRoas, purchasesPerMille, revenuePerMille, installsPerMille, leadsPerMille, impressionsToLeadsRatio, likeRate, commentRate, postShareRatio, postEngagementsExclVideo, postEngagementRateExclVideo, video15sTo3sRetention, thruplayCtr, firstFrameRetention, thumbstopClickRate, costPerMinuteViewed, videoP25Rate, videoP50Rate, videoP75Rate, videoP95Rate, videoP100Rate, dropOffP25ToP50, dropOffP50ToP75, dropOffP75ToP95, dropOffP75ToP100, dropOffP95ToP100, sustainRate, clickQuality, averageLeadsValue, clickToAppInstallRatio, clickToLeadsRatio, clickToSubscriptionsRatio, clickToRegistrationsRatio, clickToTrialStartedRatio, leadsToSubscriptionsRatio, clickToContactRatio, clickToFindLocationRatio, clickToAppointmentsRatio, clickToInitiateCheckoutRatio, clickToWebsitePurchaseRatio, installToTrialRate, installToPurchaseRatio, installToRegistrationRate, registrationToAchievementRate, achievementToPurchaseRate, viewContentRatio, viewContentToAtcRatio, checkoutToPurchaseRatio, aovWebsite, aovShop, aovApp.

Breakdowns: age, gender, user_segment_key, country, region, dma, publisher_platform, platform_position, device_platform, impression_device, image_asset, video_asset, body_asset, title_asset, description_asset, call_to_action_asset, link_url_asset, ad_format_asset, media_type, media_format, flexible_format_asset_type, gen_ai_asset_type, product_id, product_brand_breakdown, product_category_breakdown, product_type_breakdown, product_custom_label_0_breakdown, product_custom_label_1_breakdown, product_custom_label_2_breakdown, product_custom_label_3_breakdown, product_custom_label_4_breakdown, product_group_content_id_breakdown, frequency_value, skan_campaign_id, skan_conversion_id, skan_version, coarse_conversion_value, postback_sequence_index, fidelity_type, redownload. Combinations are checked when previewing.

### Google Ads

Metrics: spend, cpc, cpm, cpa, impressions, clicks, ctr, interactions, interactionRate, engagementRate, reach, frequency, absoluteTopImpressionPercentage, topImpressionPercentage, costMicros, averageCpc, averageCpm, averageCost, averageCpe, averageCpv, costPerCurrentModelAttributedConversion, conversions, conversionsValue, costPerConversion, conversionsFromInteractionsRate, conversionsValuePerCost, allConversions, allConversionsValue, costPerAllConversions, allConversionsFromInteractionsRate, allConversionsValuePerCost, viewThroughConversions, crossDeviceConversions, currentModelAttributedConversions, currentModelAttributedConversionsValue, conversionsFromInteractionsValuePerInteraction, valuePerAllConversions, valuePerConversionApi, valuePerCurrentModelAttributedConversion, allConversionsFromClickToCall, allConversionsFromDirections, allConversionsFromMenu, allConversionsFromOrder, allConversionsFromStoreVisit, allConversionsFromStoreWebsite, conversionsByConversionDate, conversionsValueByConversionDate, allConversionsByConversionDate, allConversionsValueByConversionDate, searchImpressionShare, searchBudgetLostImpressionShare, searchRankLostImpressionShare, searchTopImpressionShare, searchAbsoluteTopImpressionShare, searchExactMatchImpressionShare, searchBudgetLostAbsoluteTopImpressionShare, searchBudgetLostTopImpressionShare, searchRankLostAbsoluteTopImpressionShare, searchRankLostTopImpressionShare, contentImpressionShare, contentBudgetLostImpressionShare, contentRankLostImpressionShare, videoViews, videoViewRate, videoQuartileP25Rate, videoQuartileP50Rate, videoQuartileP75Rate, videoQuartileP100Rate, engagements, averageVideoViewDuration, videoDuration, videoViewsP25, videoViewsP50, videoViewsP75, videoViewsP100, averageTimeOnSite, bounceRate, percentNewVisitors, trueViews, trueViewRate, trueViewRateInStream, trueViewRateInFeed, trueViewShorts, gmailForwards, gmailSaves, gmailSecondaryClicks, phoneCalls, phoneImpressions, phoneThroughRate, qualityScore, historicalQualityScore, shoppingImpressions, shoppingClicks, shoppingCostMicros, shoppingConversions, shoppingConversionsValue, shoppingCtr, shoppingAverageCpc, shoppingAllConversions, shoppingAllConversionsValue, shoppingCostPerConversion, auctionInsightSearchImpressionShare, auctionInsightSearchOverlapRate, auctionInsightSearchPositionAboveRate, auctionInsightSearchTopOfPageRate, auctionInsightSearchAbsoluteTopOfPageRate, auctionInsightSearchOutrankingShare, invalidClicks, invalidClickRate, activeViewCpm, activeViewCtr, activeViewImpressions, activeViewMeasurability, activeViewMeasurableImpressions, activeViewMeasurableCostMicros, activeViewViewability, crossDeviceConversionsValueMicros, roas, allConversionsRoas, valuePerConversion, allConversionsValuePerConversion, hookRate, holdRate, completionRate, impressionShareLostTotal, spendShare, costPerConversionDollars, costDollars, averageCpcDollars, averageCpmDollars.

Breakdowns: device, slot, adNetworkType, conversionAction, conversionActionName, conversionActionCategory, externalConversionSource, ageRange, gender, geoTargetCountry, geoTargetRegion, geoTargetMetro, productItemId, productBrand, productTitle, productCategoryLevel1, productCategoryLevel2, productCategoryLevel3, productCategoryLevel4, productCategoryLevel5, productTypeL1, productTypeL2, productTypeL3, productTypeL4, productTypeL5, productCustomAttribute0, productCustomAttribute1, productCustomAttribute2, productCustomAttribute3, productCustomAttribute4, productChannel, productChannelExclusivity, productCondition, productCountry, productLanguage, productStoreId, productAggregatorId, productMerchantId, clickType, adDestinationType, interactionOnThisExtension. Combinations are checked when previewing.

### TikTok Ads

Metrics: spend, impressions, clicks, ctr, cpm, cpc, reach, frequency, gross_impressions, secondary_goal_result, cost_per_secondary_goal_result, secondary_goal_result_rate, cost_per_result, cost_per_1000_reached, video_play_actions, video_watched_2s, video_watched_6s, video_views_p25, video_views_p50, video_views_p75, video_views_p100, engaged_view, engaged_view_15s, average_video_play, average_video_play_per_user, cost_per_engaged_view, engagements, clicks_on_music_disc, anchor_clicks, real_time_app_install, real_time_app_install_cost, follows, likes, comments, shares, profile_visits, profile_visits_rate, cost_per_follow, cost_per_like, cost_per_share, live_views, live_unique_views, live_effective_views, live_product_clicks, live_effective_views_cost, live_followers, live_gift_value, interactive_addon_impression, interactive_addon_destination_clicks, countdown_sticker_recall_clicks, display_card_clicks, gift_code_sticker_claims, pop_out_showcase_clicks, super_like_count, voting_sticker_votes, ix_page_view_count, ix_button_click_count, ix_product_click_count, ix_download_click_count, ix_app_download_count, ix_video_view_count, ix_average_page_stay, ix_average_page_view_per_user, app_install, launch_app, next_day_open, registration, login, complete_tutorial, purchase, total_purchase_value, add_to_cart, total_add_to_cart_value, checkout, view_content, total_view_content_value, add_payment_info, add_to_wishlist, create_gamerole, spend_credits, total_spend_credits_value, achieve_level, unlock_achievement, create_group, join_group, rate, start_trial, subscribe, total_subscribe_value, sales_lead, loan_apply, loan_approval, loan_disbursal, in_app_ad_click, in_app_ad_impr, total_app_event, total_app_event_value, cost_per_app_install, cost_per_registration, cost_per_purchase, cost_per_add_to_cart, cost_per_checkout, cost_per_view_content, purchase_roas, registration_rate, total_registration, cost_per_total_registration, purchase_rate, total_purchase, cost_per_total_purchase, value_per_total_purchase, total_active_pay_roas, total_purchase_roas_day0, total_purchase_roas_day2, total_purchase_roas_day6, app_event_add_to_cart, cost_per_app_event_add_to_cart, app_event_add_to_cart_rate, total_app_event_add_to_cart, cost_per_total_app_event_add_to_cart, value_per_total_app_event_add_to_cart, total_app_event_add_to_cart_value, checkout_rate, total_checkout, cost_per_total_checkout, value_per_checkout, total_checkout_value, view_content_rate, total_view_content, cost_per_total_view_content, value_per_total_view_content, cta_conversion, cost_per_cta_conversion, cta_purchase, cost_per_cta_purchase, cta_registration, cost_per_cta_registration, cta_app_install, cost_per_cta_app_install, vta_conversion, cost_per_vta_conversion, vta_purchase, cost_per_vta_purchase, vta_registration, cost_per_vta_registration, vta_app_install, cost_per_vta_app_install, vta_complete_payment, vta_complete_payment_value, vta_complete_payment_roas, engaged_view_through_conversions, cost_per_engaged_view_through_conversion, evta_app_install, evta_registration, evta_purchase, evta_payments_completed, complete_payment, total_complete_payment_value, page_browse_view, total_page_browse_view, button_click, online_consult, user_registration, product_details_page_browse, web_event_add_to_cart, total_web_event_add_to_cart_value, initiate_checkout, total_initiate_checkout_value, add_billing, search, website_download, website_total_download, website_contact, website_total_contact, website_form, website_total_form, cost_per_complete_payment, cost_per_page_browse_view, cost_per_total_page_browse_view, cost_per_initiate_checkout, complete_payment_roas, value_per_complete_payment, complete_payment_rate, conversion, conversions, onsite_total_purchase, onsite_total_purchase_value, onsite_cost_per_purchase, onsite_purchases_roas, onsite_total_checkout_initiation, onsite_cost_per_checkout_initiation, onsite_total_add_to_cart, onsite_cost_per_add_to_cart, onsite_total_product_details_page_view, onsite_cost_per_product_details_page_view, onsite_form, onsite_form_detail, onsite_download, onsite_purchase_rate, onsite_value_per_purchase, onsite_unique_purchase, onsite_total_purchase_value_day0, onsite_total_purchase_value_day6, onsite_total_purchase_value_day13, onsite_total_purchase_roas_day0, onsite_total_purchase_roas_day6, onsite_total_purchase_roas_day13, onsite_total_registration, offline_shopping_events, offline_shopping_events_value, cost_per_offline_shopping_event, offline_shopping_events_roas, offline_total_crm_events, offline_contact_events, offline_subscribe_events, offline_form_events, messaging_conversation_started, cost_per_messaging_conversation_started, product_clicks, product_details_page_browse_shop, add_to_cart_shop, checkout_shop, complete_payment_shop, live_product_clicks_shop, video_product_clicks, onsite_shopping_roas, onsite_complete_payment_value, cost_per_product_click, cost_per_add_to_cart_shop, cost_per_complete_payment_shop, onsite_shopping_rate, value_per_onsite_shopping, shop_total_items_purchased, skan_app_install, skan_purchase, skan_purchase_value, skan_registration, skan_add_to_cart, skan_checkout, skan_view_content, skan_subscribe, skan_start_trial, skan_cost_per_app_install, skan_cost_per_purchase, skan_purchase_roas, skan_result, skan_cost_per_result, skan_conversion, skan_conversion_rate_v2, skan_total_purchase_value, skan_total_repetitive_active_pay_roas, hookRate, thumbstopRate, holdRate, completionRate, engagementRate, aov, aovWebsite, aovCombined, clickToAtcRatio, atcToPurchaseRatio, clickToPurchaseRatio, likeRate, commentRate, shareRate, followRate, aovShop, videoP25Rate, videoP50Rate, videoP75Rate, videoP100Rate, dropOffP25ToP50, dropOffP50ToP75, dropOffP75ToP100, costPerEngagement, costPerVideoView, costPer1000VideoViews.

Breakdowns: country_code, ad_type, age, gender, video_material_id, image_id, search_terms, search_keyword, match_type, custom_event_type, event_source_id, page_id. Combinations are checked when previewing.

### Pinterest Ads

Metrics: spend, spendMicro, impressions, paidImpressions, earnedImpressions, totalImpressions, clicks, earnedClicks, totalClicks, ctr, ectr, cpm, cpmMicro, ecpmMicro, cpcMicro, ecpc, ecpcMicro, reach, frequency, engagement, earnedEngagement, totalEngagement, engagementRate, eEngagementRate, outboundClick, earnedOutboundClick, costPerOutboundClick, save, earnedSave, saveRate, repinRate, totalRepinRate, totalVideoAvgWatchTime, ecpv, totalConversions, checkout, checkoutValue, checkoutRoas, webCheckout, webCheckoutValue, webCheckoutRoas, offlineCheckout, pageVisit, webSessions, signup, signupValue, lead, customConversions, addToWishlist, subscribe, hookRate, holdRate, videoCompletionRate, throughRate, aov, costPerEngagement, costPerSave, costPerPinClick, engagementRateCalc, saveRateCalc, conversionRate, costPerConversion.

Breakdowns: age, gender, ageAndGender, country, region, geo, placement, device, keyword, targetedInterest, pinnerInterest, audience. Combinations are checked when previewing.

### Microsoft Advertising

Metrics: spend, impressions, clicks, conversions, cpc, cpm, cpa, roas, ctr, AbsoluteTopImpressionRatePercent, AbsoluteTopImpressionShareLostToBudgetPercent, AbsoluteTopImpressionShareLostToRankPercent, AbsoluteTopImpressionSharePercent, AdRelevance, AllConversionRate, AllConversions, AllConversionsQualified, AllCostPerConversion, AllReturnOnAdSpend, AllRevenue, AllRevenuePerConversion, AppInstalls, AssistedClicks, AssistedConversions, AssistedConversionsQualified, AssistedImpressions, Assists, AudienceImpressionLostToBudgetPercent, AudienceImpressionLostToRankPercent, AudienceImpressionSharePercent, AverageCPV, AverageCpc, AverageCpm, AveragePosition, AverageWatchTimePerImpression, AverageWatchTimePerVideoView, BenchmarkBid, BenchmarkCtr, CPI, CPP, CPS, ClickSharePercent, Clicks, CompletedVideoViews, ConversionDelay, ConversionRate, Conversions, ConversionsQualified, CostPerAssist, CostPerConversion, CostPerDownload, CostPerInstall, CostPerSale, Ctr, Downloads, ExactMatchImpressionSharePercent, ExpectedCtr, ExtendedCost, HistoricalAdRelevance, HistoricalExpectedCtr, HistoricalLandingPageExperience, HistoricalQualityScore, ImpressionLostToBudgetPercent, ImpressionLostToRankAggPercent, ImpressionLostToRankPercent, ImpressionSharePercent, Impressions, Installs, LandingPageExperience, LowQualityClicks, LowQualityClicksPercent, LowQualityConversionRate, LowQualityConversions, LowQualityConversionsQualified, LowQualityGeneralClicks, LowQualityImpressions, LowQualityImpressionsPercent, LowQualitySophisticatedClicks, NewCustomerCPA, NewCustomerConversionRate, NewCustomerConversions, NewCustomerCount, NewCustomerReturnOnAdSpend, NewCustomerRevenue, NewCustomerSpend, PhoneCalls, PhoneImpressions, PostClickDownloadRate, PostClickInstallRate, PostInstallPurchaseRate, PostInstallSubscriptionRate, Ptr, Purchases, QualityScore, QuantityBought, RelativeCtr, ReturnOnAdSpend, Revenue, RevenuePerAssist, RevenuePerConversion, RevenuePerInstall, RevenuePerSale, Sales, Spend, Subscriptions, TopImpressionRatePercent, TopImpressionShareLostToBudgetPercent, TopImpressionShareLostToRankPercent, TopImpressionSharePercent, TotalClicksOnAdElements, TotalWatchTimeInMS, UnknownCustomerConversions, UnknownCustomerRevenue, VideoCompletionRate, VideoViews, VideoViewsAt25Percent, VideoViewsAt50Percent, VideoViewsAt75Percent, ViewThroughConversions, ViewThroughConversionsQualified, ViewThroughRate, ViewThroughRevenue.

Breakdowns: DeviceType, DeviceOS, Network, AdDistribution, AgeGroup, Gender, Country, State, City, MerchantProductId, Brand, ProductCategory1, ProductCategory2, ProductCategory3, ProductCategory4, ProductCategory5, ProductType1, ProductType2, ProductType3, ProductType4, ProductType5, CustomLabel0, CustomLabel1, CustomLabel2, CustomLabel3, CustomLabel4, StoreId, CountryOfSale, FeedLabel, OfferLanguage. Combinations are checked when previewing.

### X Ads

Metrics: spend, impressions, engagements, clicks, link_clicks, app_clicks, card_engagements, carousel_swipes, follows, likes, replies, retweets, billed_charge_local_micro, billed_engagements, video_15s_views, video_3s100pct_views, video_6s_views, video_content_starts, video_content_starts_with_50_ptc_view, video_cta_clicks, video_mrc_views, video_total_views, video_views_25, video_views_50, video_views_75, video_views_100, video_views_25_with_50_ptc_view, video_views_50_with_50_ptc_view, video_views_75_with_50_ptc_view, video_views_100_with_50_ptc_view, conversion_add_to_carts.metric, conversion_add_to_carts.post_engagement, conversion_add_to_carts.post_view, conversion_add_to_wishlists.metric, conversion_add_to_wishlists.post_engagement, conversion_add_to_wishlists.post_view, conversion_checkouts_initiated.metric, conversion_checkouts_initiated.post_engagement, conversion_checkouts_initiated.post_view, conversion_content_views.metric, conversion_content_views.post_engagement, conversion_content_views.post_view, conversion_custom.metric, conversion_custom.post_engagement, conversion_custom.post_view, conversion_downloads.metric, conversion_downloads.post_engagement, conversion_downloads.post_view, conversion_landing_page_views.metric, conversion_landing_page_views.post_engagement, conversion_landing_page_views.post_view, conversion_payment_info_additions.metric, conversion_payment_info_additions.post_engagement, conversion_payment_info_additions.post_view, conversion_purchases.metric, conversion_purchases.post_engagement, conversion_purchases.post_view, conversion_searches.metric, conversion_searches.post_engagement, conversion_searches.post_view, conversion_sessions.metric, conversion_sessions.post_engagement, conversion_sessions.post_view, conversion_sign_ups.metric, conversion_sign_ups.post_engagement, conversion_sign_ups.post_view, conversion_site_visits.metric, conversion_site_visits.post_engagement, conversion_site_visits.post_view, conversion_subscriptions.metric, conversion_subscriptions.post_engagement, conversion_subscriptions.post_view, cpc, cpm, cpa, ctr, engagement_rate, cost_per_link_click, video_completion_rate.

Breakdowns: placement. Combinations are checked when previewing.

### Apple Search Ads

Metrics: spend, impressions, taps, tapInstalls, viewInstalls, totalInstalls, tapNewDownloads, tapRedownloads, viewNewDownloads, viewRedownloads, totalNewDownloads, totalRedownloads, tapPreOrdersPlaced, viewPreOrdersPlaced, totalPreOrdersPlaced, localSpend, ttr, cpt, cpm, tapInstallCPI, totalAvgCPI, tapInstallRate, totalInstallRate, ctr, cpc, cpa, tap_install_rate_percent, total_install_rate_percent.

Breakdowns: deviceClass, ageRange, gender, countryCode, adminArea, locality, storefront, countryOrRegion. Combinations are checked when previewing.

### RTB House

Metrics: spend, impressions, clicks, cpc, cpm, cpa, campaignCost, impsCount, clicksCount, ctr, ecpc, ecpm, conversionsCount, conversionsValue, roas, ecpa, cr, ecps, videoCompleteViews, ecpv, vcr, audioCompleteListens, ecpl, acr, viewabilityMeasurability, viewabilityViewability, evcpm, viewabilityCustomViewability, evccpm, sspViewability, userFrequency, userReach, visitsCount, cpvisit.

Breakdowns: userSegment, deviceType, creativeType, creativePack, creativeNamesPackBusiness, creativeNamesBusiness, creativeNamesFamily, category, country. Combinations are checked when previewing.

### Reddit Ads

Metrics: spend, APP_INSTALL_ADD_PAYMENT_INFO_COUNT, APP_INSTALL_ADD_PAYMENT_INFO_CVR, APP_INSTALL_ADD_PAYMENT_INFO_ECPA, APP_INSTALL_ADD_TO_CART_COUNT, APP_INSTALL_ADD_TO_CART_CVR, APP_INSTALL_ADD_TO_CART_ECPA, APP_INSTALL_APP_LAUNCH_COUNT, APP_INSTALL_APP_LAUNCH_CVR, APP_INSTALL_APP_LAUNCH_ECPA, APP_INSTALL_COMPLETED_TUTORIAL_COUNT, APP_INSTALL_COMPLETED_TUTORIAL_CVR, APP_INSTALL_COMPLETED_TUTORIAL_ECPA, APP_INSTALL_INSTALL_COUNT, APP_INSTALL_INSTALL_CVR, APP_INSTALL_INSTALL_ECPA, APP_INSTALL_LEVEL_ACHIEVED_COUNT, APP_INSTALL_LEVEL_ACHIEVED_CVR, APP_INSTALL_LEVEL_ACHIEVED_ECPA, APP_INSTALL_MMP_AD_CLICK_COUNT, APP_INSTALL_MMP_AD_CLICK_CVR, APP_INSTALL_MMP_AD_CLICK_ECPA, APP_INSTALL_MMP_AD_VIEW_COUNT, APP_INSTALL_MMP_AD_VIEW_CVR, APP_INSTALL_MMP_AD_VIEW_ECPA, APP_INSTALL_MMP_ADD_PAYMENT_INFO_COUNT, APP_INSTALL_MMP_ADD_PAYMENT_INFO_CVR, APP_INSTALL_MMP_ADD_PAYMENT_INFO_ECPA, APP_INSTALL_MMP_ADD_TO_CART_COUNT, APP_INSTALL_MMP_ADD_TO_CART_CVR, APP_INSTALL_MMP_ADD_TO_CART_ECPA, APP_INSTALL_MMP_ADD_TO_WISHLIST_COUNT, APP_INSTALL_MMP_ADD_TO_WISHLIST_CVR, APP_INSTALL_MMP_ADD_TO_WISHLIST_ECPA, APP_INSTALL_MMP_APP_LAUNCH_COUNT, APP_INSTALL_MMP_APP_LAUNCH_CVR, APP_INSTALL_MMP_APP_LAUNCH_ECPA, APP_INSTALL_MMP_CHECKOUT_COUNT, APP_INSTALL_MMP_CHECKOUT_CVR, APP_INSTALL_MMP_CHECKOUT_ECPA, APP_INSTALL_MMP_COMPLETED_TUTORIAL_COUNT, APP_INSTALL_MMP_COMPLETED_TUTORIAL_CVR, APP_INSTALL_MMP_COMPLETED_TUTORIAL_ECPA, APP_INSTALL_MMP_FIRST_TIME_PURCHASE_COUNT, APP_INSTALL_MMP_FIRST_TIME_PURCHASE_CVR, APP_INSTALL_MMP_FIRST_TIME_PURCHASE_ECPA, APP_INSTALL_MMP_INSTALL_COUNT, APP_INSTALL_MMP_INSTALL_CVR, APP_INSTALL_MMP_INSTALL_ECPA, APP_INSTALL_MMP_LEVEL_ACHIEVED_COUNT, APP_INSTALL_MMP_LEVEL_ACHIEVED_CVR, APP_INSTALL_MMP_LEVEL_ACHIEVED_ECPA, APP_INSTALL_MMP_LOGIN_COUNT, APP_INSTALL_MMP_LOGIN_CVR, APP_INSTALL_MMP_LOGIN_ECPA, APP_INSTALL_MMP_ONBOARD_COMPLETED_COUNT, APP_INSTALL_MMP_ONBOARD_COMPLETED_CVR, APP_INSTALL_MMP_ONBOARD_COMPLETED_ECPA, APP_INSTALL_MMP_ONBOARD_STARTED_COUNT, APP_INSTALL_MMP_ONBOARD_STARTED_CVR, APP_INSTALL_MMP_ONBOARD_STARTED_ECPA, APP_INSTALL_MMP_PURCHASE_COUNT, APP_INSTALL_MMP_PURCHASE_CVR, APP_INSTALL_MMP_PURCHASE_ECPA, APP_INSTALL_MMP_RATE_COUNT, APP_INSTALL_MMP_RATE_CVR, APP_INSTALL_MMP_RATE_ECPA, APP_INSTALL_MMP_REINSTALL_COUNT, APP_INSTALL_MMP_REINSTALL_CVR, APP_INSTALL_MMP_REINSTALL_ECPA, APP_INSTALL_MMP_REVENUE, APP_INSTALL_MMP_ROAS, APP_INSTALL_MMP_SEARCH_COUNT, APP_INSTALL_MMP_SEARCH_CVR, APP_INSTALL_MMP_SEARCH_ECPA, APP_INSTALL_MMP_SIGN_UP_COUNT, APP_INSTALL_MMP_SIGN_UP_CVR, APP_INSTALL_MMP_SIGN_UP_ECPA, APP_INSTALL_MMP_SPEND_CREDITS_COUNT, APP_INSTALL_MMP_SPEND_CREDITS_CVR, APP_INSTALL_MMP_SPEND_CREDITS_ECPA, APP_INSTALL_MMP_START_TRIAL_COUNT, APP_INSTALL_MMP_START_TRIAL_CVR, APP_INSTALL_MMP_START_TRIAL_ECPA, APP_INSTALL_MMP_SUBSCRIBE_COUNT, APP_INSTALL_MMP_SUBSCRIBE_CVR, APP_INSTALL_MMP_SUBSCRIBE_ECPA, APP_INSTALL_MMP_TOTAL_CONVERSIONS, APP_INSTALL_MMP_TOTAL_INSTALL_COUNT, APP_INSTALL_MMP_TOTAL_INSTALL_CVR, APP_INSTALL_MMP_TOTAL_INSTALL_ECPA, APP_INSTALL_MMP_UNLOCK_ACHIEVEMENT_COUNT, APP_INSTALL_MMP_UNLOCK_ACHIEVEMENT_CVR, APP_INSTALL_MMP_UNLOCK_ACHIEVEMENT_ECPA, APP_INSTALL_MMP_VIEW_CONTENT_COUNT, APP_INSTALL_MMP_VIEW_CONTENT_CVR, APP_INSTALL_MMP_VIEW_CONTENT_ECPA, APP_INSTALL_PURCHASE_COUNT, APP_INSTALL_PURCHASE_CVR, APP_INSTALL_PURCHASE_ECPA, APP_INSTALL_REVENUE, APP_INSTALL_ROAS_DOUBLE, APP_INSTALL_SEARCH_COUNT, APP_INSTALL_SEARCH_CVR, APP_INSTALL_SEARCH_ECPA, APP_INSTALL_SIGN_UP_COUNT, APP_INSTALL_SIGN_UP_CVR, APP_INSTALL_SIGN_UP_ECPA, APP_INSTALL_SKAN_AD_CLICK_COUNT, APP_INSTALL_SKAN_AD_CLICK_CVR, APP_INSTALL_SKAN_AD_CLICK_ECPA, APP_INSTALL_SKAN_AD_VIEW_COUNT, APP_INSTALL_SKAN_AD_VIEW_CVR, APP_INSTALL_SKAN_AD_VIEW_ECPA, APP_INSTALL_SKAN_ADD_PAYMENT_INFO_COUNT, APP_INSTALL_SKAN_ADD_PAYMENT_INFO_CVR, APP_INSTALL_SKAN_ADD_PAYMENT_INFO_ECPA, APP_INSTALL_SKAN_ADD_TO_CART_COUNT, APP_INSTALL_SKAN_ADD_TO_CART_CVR, APP_INSTALL_SKAN_ADD_TO_CART_ECPA, APP_INSTALL_SKAN_ADD_TO_WISHLIST_COUNT, APP_INSTALL_SKAN_ADD_TO_WISHLIST_CVR, APP_INSTALL_SKAN_ADD_TO_WISHLIST_ECPA, APP_INSTALL_SKAN_APP_LAUNCH_COUNT, APP_INSTALL_SKAN_APP_LAUNCH_CVR, APP_INSTALL_SKAN_APP_LAUNCH_ECPA, APP_INSTALL_SKAN_CHECKOUT_COUNT, APP_INSTALL_SKAN_CHECKOUT_CVR, APP_INSTALL_SKAN_CHECKOUT_ECPA, APP_INSTALL_SKAN_COMPLETED_TUTORIAL_COUNT, APP_INSTALL_SKAN_COMPLETED_TUTORIAL_CVR, APP_INSTALL_SKAN_COMPLETED_TUTORIAL_ECPA, APP_INSTALL_SKAN_FIRST_TIME_PURCHASE_COUNT, APP_INSTALL_SKAN_FIRST_TIME_PURCHASE_CVR, APP_INSTALL_SKAN_FIRST_TIME_PURCHASE_ECPA, APP_INSTALL_SKAN_INSTALL_COUNT, APP_INSTALL_SKAN_INSTALL_CVR, APP_INSTALL_SKAN_INSTALL_ECPA, APP_INSTALL_SKAN_LEVEL_ACHIEVED_COUNT, APP_INSTALL_SKAN_LEVEL_ACHIEVED_CVR, APP_INSTALL_SKAN_LEVEL_ACHIEVED_ECPA, APP_INSTALL_SKAN_LOGIN_COUNT, APP_INSTALL_SKAN_LOGIN_CVR, APP_INSTALL_SKAN_LOGIN_ECPA, APP_INSTALL_SKAN_ONBOARD_COMPLETED_COUNT, APP_INSTALL_SKAN_ONBOARD_COMPLETED_CVR, APP_INSTALL_SKAN_ONBOARD_COMPLETED_ECPA, APP_INSTALL_SKAN_ONBOARD_STARTED_COUNT, APP_INSTALL_SKAN_ONBOARD_STARTED_CVR, APP_INSTALL_SKAN_ONBOARD_STARTED_ECPA, APP_INSTALL_SKAN_PURCHASE_COUNT, APP_INSTALL_SKAN_PURCHASE_CVR, APP_INSTALL_SKAN_PURCHASE_ECPA, APP_INSTALL_SKAN_RATE_COUNT, APP_INSTALL_SKAN_RATE_CVR, APP_INSTALL_SKAN_RATE_ECPA, APP_INSTALL_SKAN_REINSTALL_COUNT, APP_INSTALL_SKAN_REINSTALL_CVR, APP_INSTALL_SKAN_REINSTALL_ECPA, APP_INSTALL_SKAN_REVENUE, APP_INSTALL_SKAN_ROAS, APP_INSTALL_SKAN_SEARCH_COUNT, APP_INSTALL_SKAN_SEARCH_CVR, APP_INSTALL_SKAN_SEARCH_ECPA, APP_INSTALL_SKAN_SIGN_UP_COUNT, APP_INSTALL_SKAN_SIGN_UP_CVR, APP_INSTALL_SKAN_SIGN_UP_ECPA, APP_INSTALL_SKAN_SPEND_CREDITS_COUNT, APP_INSTALL_SKAN_SPEND_CREDITS_CVR, APP_INSTALL_SKAN_SPEND_CREDITS_ECPA, APP_INSTALL_SKAN_START_TRIAL_COUNT, APP_INSTALL_SKAN_START_TRIAL_CVR, APP_INSTALL_SKAN_START_TRIAL_ECPA, APP_INSTALL_SKAN_SUBSCRIBE_COUNT, APP_INSTALL_SKAN_SUBSCRIBE_CVR, APP_INSTALL_SKAN_SUBSCRIBE_ECPA, APP_INSTALL_SKAN_TOTAL_CONVERSIONS, APP_INSTALL_SKAN_TOTAL_INSTALL_COUNT, APP_INSTALL_SKAN_TOTAL_INSTALL_CVR, APP_INSTALL_SKAN_TOTAL_INSTALL_ECPA, APP_INSTALL_SKAN_UNKNOWN_COUNT, APP_INSTALL_SKAN_UNLOCK_ACHIEVEMENT_COUNT, APP_INSTALL_SKAN_UNLOCK_ACHIEVEMENT_CVR, APP_INSTALL_SKAN_UNLOCK_ACHIEVEMENT_ECPA, APP_INSTALL_SKAN_VIEW_CONTENT_COUNT, APP_INSTALL_SKAN_VIEW_CONTENT_CVR, APP_INSTALL_SKAN_VIEW_CONTENT_ECPA, APP_INSTALL_SPEND_CREDITS_COUNT, APP_INSTALL_SPEND_CREDITS_CVR, APP_INSTALL_SPEND_CREDITS_ECPA, APP_INSTALL_TOTAL_CONVERSIONS, APP_INSTALL_VIEW_CONTENT_COUNT, APP_INSTALL_VIEW_CONTENT_CVR, APP_INSTALL_VIEW_CONTENT_ECPA, CLICKS, CONVERSION_ADD_TO_CART_AVG_VALUE, CONVERSION_ADD_TO_CART_CLICKS, CONVERSION_ADD_TO_CART_ECPA, CONVERSION_ADD_TO_CART_TOTAL_ITEMS, CONVERSION_ADD_TO_CART_TOTAL_VALUE, CONVERSION_ADD_TO_CART_VIEWS, CONVERSION_ADD_TO_WISHLIST_AVG_VALUE, CONVERSION_ADD_TO_WISHLIST_CLICKS, CONVERSION_ADD_TO_WISHLIST_ECPA, CONVERSION_ADD_TO_WISHLIST_TOTAL_ITEMS, CONVERSION_ADD_TO_WISHLIST_TOTAL_VALUE, CONVERSION_ADD_TO_WISHLIST_VIEWS, CONVERSION_CUSTOM_AVG_VALUE, CONVERSION_CUSTOM_CLICKS, CONVERSION_CUSTOM_ECPA, CONVERSION_CUSTOM_EVENT_10_AVG_VALUE, CONVERSION_CUSTOM_EVENT_10_CLICKS, CONVERSION_CUSTOM_EVENT_10_ECPA, CONVERSION_CUSTOM_EVENT_10_ROAS, CONVERSION_CUSTOM_EVENT_10_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_10_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_10_VIEWS, CONVERSION_CUSTOM_EVENT_11_AVG_VALUE, CONVERSION_CUSTOM_EVENT_11_CLICKS, CONVERSION_CUSTOM_EVENT_11_ECPA, CONVERSION_CUSTOM_EVENT_11_ROAS, CONVERSION_CUSTOM_EVENT_11_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_11_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_11_VIEWS, CONVERSION_CUSTOM_EVENT_12_AVG_VALUE, CONVERSION_CUSTOM_EVENT_12_CLICKS, CONVERSION_CUSTOM_EVENT_12_ECPA, CONVERSION_CUSTOM_EVENT_12_ROAS, CONVERSION_CUSTOM_EVENT_12_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_12_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_12_VIEWS, CONVERSION_CUSTOM_EVENT_13_AVG_VALUE, CONVERSION_CUSTOM_EVENT_13_CLICKS, CONVERSION_CUSTOM_EVENT_13_ECPA, CONVERSION_CUSTOM_EVENT_13_ROAS, CONVERSION_CUSTOM_EVENT_13_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_13_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_13_VIEWS, CONVERSION_CUSTOM_EVENT_14_AVG_VALUE, CONVERSION_CUSTOM_EVENT_14_CLICKS, CONVERSION_CUSTOM_EVENT_14_ECPA, CONVERSION_CUSTOM_EVENT_14_ROAS, CONVERSION_CUSTOM_EVENT_14_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_14_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_14_VIEWS, CONVERSION_CUSTOM_EVENT_15_AVG_VALUE, CONVERSION_CUSTOM_EVENT_15_CLICKS, CONVERSION_CUSTOM_EVENT_15_ECPA, CONVERSION_CUSTOM_EVENT_15_ROAS, CONVERSION_CUSTOM_EVENT_15_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_15_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_15_VIEWS, CONVERSION_CUSTOM_EVENT_16_AVG_VALUE, CONVERSION_CUSTOM_EVENT_16_CLICKS, CONVERSION_CUSTOM_EVENT_16_ECPA, CONVERSION_CUSTOM_EVENT_16_ROAS, CONVERSION_CUSTOM_EVENT_16_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_16_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_16_VIEWS, CONVERSION_CUSTOM_EVENT_17_AVG_VALUE, CONVERSION_CUSTOM_EVENT_17_CLICKS, CONVERSION_CUSTOM_EVENT_17_ECPA, CONVERSION_CUSTOM_EVENT_17_ROAS, CONVERSION_CUSTOM_EVENT_17_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_17_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_17_VIEWS, CONVERSION_CUSTOM_EVENT_18_AVG_VALUE, CONVERSION_CUSTOM_EVENT_18_CLICKS, CONVERSION_CUSTOM_EVENT_18_ECPA, CONVERSION_CUSTOM_EVENT_18_ROAS, CONVERSION_CUSTOM_EVENT_18_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_18_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_18_VIEWS, CONVERSION_CUSTOM_EVENT_19_AVG_VALUE, CONVERSION_CUSTOM_EVENT_19_CLICKS, CONVERSION_CUSTOM_EVENT_19_ECPA, CONVERSION_CUSTOM_EVENT_19_ROAS, CONVERSION_CUSTOM_EVENT_19_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_19_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_19_VIEWS, CONVERSION_CUSTOM_EVENT_1_AVG_VALUE, CONVERSION_CUSTOM_EVENT_1_CLICKS, CONVERSION_CUSTOM_EVENT_1_ECPA, CONVERSION_CUSTOM_EVENT_1_ROAS, CONVERSION_CUSTOM_EVENT_1_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_1_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_1_VIEWS, CONVERSION_CUSTOM_EVENT_20_AVG_VALUE, CONVERSION_CUSTOM_EVENT_20_CLICKS, CONVERSION_CUSTOM_EVENT_20_ECPA, CONVERSION_CUSTOM_EVENT_20_ROAS, CONVERSION_CUSTOM_EVENT_20_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_20_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_20_VIEWS, CONVERSION_CUSTOM_EVENT_2_AVG_VALUE, CONVERSION_CUSTOM_EVENT_2_CLICKS, CONVERSION_CUSTOM_EVENT_2_ECPA, CONVERSION_CUSTOM_EVENT_2_ROAS, CONVERSION_CUSTOM_EVENT_2_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_2_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_2_VIEWS, CONVERSION_CUSTOM_EVENT_3_AVG_VALUE, CONVERSION_CUSTOM_EVENT_3_CLICKS, CONVERSION_CUSTOM_EVENT_3_ECPA, CONVERSION_CUSTOM_EVENT_3_ROAS, CONVERSION_CUSTOM_EVENT_3_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_3_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_3_VIEWS, CONVERSION_CUSTOM_EVENT_4_AVG_VALUE, CONVERSION_CUSTOM_EVENT_4_CLICKS, CONVERSION_CUSTOM_EVENT_4_ECPA, CONVERSION_CUSTOM_EVENT_4_ROAS, CONVERSION_CUSTOM_EVENT_4_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_4_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_4_VIEWS, CONVERSION_CUSTOM_EVENT_5_AVG_VALUE, CONVERSION_CUSTOM_EVENT_5_CLICKS, CONVERSION_CUSTOM_EVENT_5_ECPA, CONVERSION_CUSTOM_EVENT_5_ROAS, CONVERSION_CUSTOM_EVENT_5_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_5_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_5_VIEWS, CONVERSION_CUSTOM_EVENT_6_AVG_VALUE, CONVERSION_CUSTOM_EVENT_6_CLICKS, CONVERSION_CUSTOM_EVENT_6_ECPA, CONVERSION_CUSTOM_EVENT_6_ROAS, CONVERSION_CUSTOM_EVENT_6_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_6_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_6_VIEWS, CONVERSION_CUSTOM_EVENT_7_AVG_VALUE, CONVERSION_CUSTOM_EVENT_7_CLICKS, CONVERSION_CUSTOM_EVENT_7_ECPA, CONVERSION_CUSTOM_EVENT_7_ROAS, CONVERSION_CUSTOM_EVENT_7_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_7_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_7_VIEWS, CONVERSION_CUSTOM_EVENT_8_AVG_VALUE, CONVERSION_CUSTOM_EVENT_8_CLICKS, CONVERSION_CUSTOM_EVENT_8_ECPA, CONVERSION_CUSTOM_EVENT_8_ROAS, CONVERSION_CUSTOM_EVENT_8_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_8_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_8_VIEWS, CONVERSION_CUSTOM_EVENT_9_AVG_VALUE, CONVERSION_CUSTOM_EVENT_9_CLICKS, CONVERSION_CUSTOM_EVENT_9_ECPA, CONVERSION_CUSTOM_EVENT_9_ROAS, CONVERSION_CUSTOM_EVENT_9_TOTAL_ITEMS, CONVERSION_CUSTOM_EVENT_9_TOTAL_VALUE, CONVERSION_CUSTOM_EVENT_9_VIEWS, CONVERSION_CUSTOM_TOTAL_ITEMS, CONVERSION_CUSTOM_TOTAL_VALUE, CONVERSION_CUSTOM_VIEWS, CONVERSION_LEAD_AVG_VALUE, CONVERSION_LEAD_CLICKS, CONVERSION_LEAD_ECPA, CONVERSION_LEAD_TOTAL_VALUE, CONVERSION_LEAD_VIEWS, CONVERSION_PAGE_VISIT_CLICKS, CONVERSION_PAGE_VISIT_ECPA, CONVERSION_PAGE_VISIT_VIEWS, CONVERSION_PURCHASE_AVG_VALUE, CONVERSION_PURCHASE_CLICKS, CONVERSION_PURCHASE_ECPA, CONVERSION_PURCHASE_TOTAL_ITEMS, CONVERSION_PURCHASE_TOTAL_VALUE, CONVERSION_PURCHASE_VIEWS, CONVERSION_ROAS, CONVERSION_SEARCH_CLICKS, CONVERSION_SEARCH_ECPA, CONVERSION_SEARCH_VIEWS, CONVERSION_SIGN_UP_CLICKS, CONVERSION_SIGN_UP_ECPA, CONVERSION_SIGN_UP_VIEWS, CONVERSION_SIGNUP_AVG_VALUE, CONVERSION_SIGNUP_TOTAL_VALUE, CONVERSION_VIEW_CONTENT_CLICKS, CONVERSION_VIEW_CONTENT_ECPA, CONVERSION_VIEW_CONTENT_VIEWS, CPC, CPV, CTR, ECPM, FREQUENCY, IMPRESSIONS, KEY_CONVERSION_CLICKS, KEY_CONVERSION_ECPA, KEY_CONVERSION_RATE, KEY_CONVERSION_TOTAL_COUNT, KEY_CONVERSION_VIEWS, REACH, REDDIT_LEADS, SPEND, VIDEO_COMPLETION_RATE, VIDEO_FULLY_VIEWABLE_IMPRESSIONS, VIDEO_PLAYS_EXPANDED, VIDEO_PLAYS_WITH_SOUND, VIDEO_STARTED, VIDEO_VIEW_RATE, VIDEO_VIEW_RATE_6_SECONDS, VIDEO_VIEW_RATE_15_SECONDS, VIDEO_VIEWABLE_IMPRESSIONS, VIDEO_WATCHED_100_PERCENT, VIDEO_WATCHED_10_SECONDS, VIDEO_WATCHED_25_PERCENT, VIDEO_WATCHED_3_SECONDS, VIDEO_WATCHED_50_PERCENT, VIDEO_WATCHED_5_SECONDS, VIDEO_WATCHED_75_PERCENT, VIDEO_WATCHED_95_PERCENT, ENGAGED_CLICK, VIDEO_VIEWABLE_WATCHED_6_SECONDS, VIDEO_VIEWABLE_WATCHED_15_SECONDS, COST_PER_3_SECOND_VIEW, COST_PER_6_SECOND_VIEW, COST_PER_15_SECOND_VIEW, COST_PER_COMPLETED_VIEW, impressions, clicks, cpc, cpm, ctr, cost_per_purchase_click.

Breakdowns: COUNTRY, DMA, GALLERY_ITEM_ID, GENDER, INTEREST, KEYWORD, PLACEMENT, OS_TYPE, ASSET_ID, REGION, COMMUNITY, LANGUAGE. Combinations are checked when previewing.

### Snapchat Ads

Metrics: spend, impressions, swipes, video_views, quartile_1, quartile_2, quartile_3, view_completion, conversion_purchases, conversion_purchases_value, conversion_add_cart, conversion_sign_ups, cpc, cpm, cpa, roas, ctr, video_completion_rate.

Breakdowns: age, gender, country, region, dma, os, lifestyle_category. Combinations are checked when previewing.

## Evaluation and delivery

- Compare above/below a threshold, or a percentage increase/decrease against the previous equivalent period. Available periods and comparisons depend on the source; current-day data can be incomplete.
- A minimum-spend condition filters low-volume results. Missing data, unavailable metrics and zero denominators are reported as insufficient data, never invented as zero or treated as recovery.
- Each rule is bounded to 1,000 entities/segments and 40 source calls. Oversized or incompatible requests fail explicitly; narrow the scope rather than evaluating a silently truncated subset.
- An ongoing breach does not send the same email on every check. Newly breached entities and recovery create notifications. Incident evidence and delivery status remain available in the dashboard.
- Hourly is the target checking cadence, not a guarantee of instant source data or email delivery. Provider reporting delays, rate limits, async jobs, authorization and email availability can delay checks. Revoked account access prevents further authorized collection and delivery.

- [Compare plans](https://www.getmcpads.com/pricing)
- [Data retention and privacy](https://www.getmcpads.com/privacy)

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