Snapchat Ads metrics
Every metric you can request on Snapchat Ads through an AI assistant: 12 in total, 0 of them computed by the gateway, each with the API field it maps to.
The 12 metrics you can request on Snapchat Ads. The key is what you pass to a tool; the field is what the platform returns.
reporting (12)Link to this section
| Key | Name | Field | Notes |
|---|---|---|---|
spend | spend | spend | Native monetary value in micro currency (divide by 1,000,000). Format: micro_currency. |
impressions | impressions | impressions | Native Snapchat reporting count; availability depends on level and breakdown. Format: number. |
swipes | swipes | swipes | Native Snapchat reporting count; availability depends on level and breakdown. Format: number. |
video_views | video views | video_views | Native Snapchat reporting count; availability depends on level and breakdown. Format: number. |
quartile_1 | quartile 1 | quartile_1 | Native Snapchat reporting count; availability depends on level and breakdown. Format: number. |
quartile_2 | quartile 2 | quartile_2 | Native Snapchat reporting count; availability depends on level and breakdown. Format: number. |
quartile_3 | quartile 3 | quartile_3 | Native Snapchat reporting count; availability depends on level and breakdown. Format: number. |
view_completion | view completion | view_completion | Native Snapchat reporting count; availability depends on level and breakdown. Format: number. |
conversion_ | conversion purchases | conversion_ | Native Snapchat reporting count; availability depends on level and breakdown. Format: number. |
conversion_ | conversion purchases value | conversion_ | Native monetary value in micro currency (divide by 1,000,000). Format: micro_currency. |
conversion_ | conversion add cart | conversion_ | Native Snapchat reporting count; availability depends on level and breakdown. Format: number. |
conversion_ | conversion sign ups | conversion_ | Native Snapchat reporting count; availability depends on level and breakdown. Format: number. |