Snapchat Ads metrics

Documented metrics available in the native reporting reference on Snapchat Ads through an AI assistant: 12 in total, 0 of them computed by the gateway, each…

The 12 metrics you can request on Snapchat Ads. The key is what you pass to a tool; the field is what the platform returns.

Curated Snapchat reporting reference. Native get_insights fields may cover more metrics; requested fields, breakdowns and attribution windows must be compatible. Spend uses microcurrency. Empty sandbox reports do not demonstrate delivery.

reporting (12)Link to this section

Key	Name	Field	Notes
`spend`	spend	`spend`	Native monetary value in micro currency (divide by 1,000,000). Format: micro_currency.
`impressions`	impressions	`impressions`	Native Snapchat reporting count; availability depends on level and breakdown. Format: number.
`swipes`	swipes	`swipes`	Native Snapchat reporting count; availability depends on level and breakdown. Format: number.
`video_views`	video views	`video_views`	Native Snapchat reporting count; availability depends on level and breakdown. Format: number.
`quartile_1`	quartile 1	`quartile_1`	Native Snapchat reporting count; availability depends on level and breakdown. Format: number.
`quartile_2`	quartile 2	`quartile_2`	Native Snapchat reporting count; availability depends on level and breakdown. Format: number.
`quartile_3`	quartile 3	`quartile_3`	Native Snapchat reporting count; availability depends on level and breakdown. Format: number.
`view_completion`	view completion	`view_completion`	Native Snapchat reporting count; availability depends on level and breakdown. Format: number.
`conversion_purchases`	conversion purchases	`conversion_purchases`	Native Snapchat reporting count; availability depends on level and breakdown. Format: number.
`conversion_purchases_value`	conversion purchases value	`conversion_purchases_value`	Native monetary value in micro currency (divide by 1,000,000). Format: micro_currency.
`conversion_add_cart`	conversion add cart	`conversion_add_cart`	Native Snapchat reporting count; availability depends on level and breakdown. Format: number.
`conversion_sign_ups`	conversion sign ups	`conversion_sign_ups`	Native Snapchat reporting count; availability depends on level and breakdown. Format: number.