# Snapchat Ads metrics

> Every metric you can request on Snapchat Ads through an AI assistant: 12 in total, 0 of them computed by the gateway, each with the API field it maps to.

[Documentation](https://www.getmcpads.com/docs) / [Sources](https://www.getmcpads.com/docs/sources) / [Snapchat Ads](https://www.getmcpads.com/docs/sources/snapchat-ads)

The 12 metrics you can request on Snapchat Ads. The key is what you pass to a tool; the field is what the platform returns.

## reporting (12)

| Key | Name | Field | Notes |
| --- | --- | --- | --- |
| `spend` | spend | `spend` | Native monetary value in micro currency (divide by 1,000,000). Format: micro_currency. |
| `impressions` | impressions | `impressions` | Native Snapchat reporting count; availability depends on level and breakdown. Format: number. |
| `swipes` | swipes | `swipes` | Native Snapchat reporting count; availability depends on level and breakdown. Format: number. |
| `video_views` | video views | `video_views` | Native Snapchat reporting count; availability depends on level and breakdown. Format: number. |
| `quartile_1` | quartile 1 | `quartile_1` | Native Snapchat reporting count; availability depends on level and breakdown. Format: number. |
| `quartile_2` | quartile 2 | `quartile_2` | Native Snapchat reporting count; availability depends on level and breakdown. Format: number. |
| `quartile_3` | quartile 3 | `quartile_3` | Native Snapchat reporting count; availability depends on level and breakdown. Format: number. |
| `view_completion` | view completion | `view_completion` | Native Snapchat reporting count; availability depends on level and breakdown. Format: number. |
| `conversion_purchases` | conversion purchases | `conversion_purchases` | Native Snapchat reporting count; availability depends on level and breakdown. Format: number. |
| `conversion_purchases_value` | conversion purchases value | `conversion_purchases_value` | Native monetary value in micro currency (divide by 1,000,000). Format: micro_currency. |
| `conversion_add_cart` | conversion add cart | `conversion_add_cart` | Native Snapchat reporting count; availability depends on level and breakdown. Format: number. |
| `conversion_sign_ups` | conversion sign ups | `conversion_sign_ups` | Native Snapchat reporting count; availability depends on level and breakdown. Format: number. |

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