Guides

Playbooks for advertising work done through an assistant, a guide per source, and setup for every MCP client.

Every guide here is written against the 185 tools the gateway actually ships. No guide names a capability that does not exist, which is why some of them end with a list of what the gateway will refuse to do.

22
Guides: 9
Playbooks: 6
Sources: 7
Setup guides

Start here

Find wasted search spend

Search terms nobody would have bid on, with the spend beside them.

Audit an ad account

Spend, delivery and recent changes, read in one turn instead of four exports.

One table, every platform

Four ad platforms and two analytics sources, lined up in one answer.

Move budget safely

Budget changes that preview first and need a second, explicit call.

Setup

One URL, in whichever assistant or agent you already use.

7 clients

Claude

Settings, Connectors, one URL. Works on desktop and on the web.

Claude Code

One claude mcp add command, in any project or for every project.

ChatGPT

Settings, Connectors, developer mode, one URL.

Codex

codex mcp add, or four lines of TOML.

Cursor

One entry in mcp.json, globally or per project.

Hermes

hermes mcp add, then hermes mcp login.

OpenClaw

One entry under mcpServers, then a restart.

Any MCP client

https://mcp.getmcpads.com/mcp

The URL is the same everywhere.

By source

What each advertising and analytics platform answers, and what it will not change.

6 sources

Meta Ads

39 tools, 190 metrics, 143 dimensions.

Pinterest Ads

31 tools, 91 metrics, 36 dimensions.

Google Ads

38 tools, 130 metrics, 84 dimensions.

TikTok Ads

32 tools, 277 metrics, 16 dimensions.

Search Console

18 tools, 4 metrics, 6 dimensions.

Google Analytics 4

27 tools, 51 metrics, 62 dimensions.

Every guide

The whole set, in the three families it divides into.

22 in total

Playbooks

The jobs people actually do, and the exact tools behind each one.

By source

What each advertising and analytics platform answers, and what it will not change.

Setup

One URL, in whichever assistant or agent you already use.

For your agent

Guides are task oriented pages, each one naming the tools it uses and the refusals it will meet. The reference lives under /docs: one page per tool, per metric catalogue and per dimension catalogue.

If you want	Go to
The endpoint and how to authenticate	/docs/quickstart.md, /docs/authentication.md
Every tool with its parameters	/docs/sources/<source>/tools/<tool>.md
Every metric and dimension	/docs/sources/<source>/metrics.md, /dimensions.md
Why your tool list is short	/docs/concepts/discovery.md
Why a call was refused	/docs/concepts/accounts.md, /docs/concepts/limits.md
How to set a client up	/guides/setup/<client>.md

Every guideLink to this section

Guide	Kind	What it covers
Find wasted search spend	task	Search terms nobody would have bid on, with the spend beside them.
Audit an ad account	task	Spend, delivery and recent changes, read in one turn instead of four exports.
One table, every platform	task	Four ad platforms and two analytics sources, lined up in one answer.
Move budget safely	task	Budget changes that preview first and need a second, explicit call.
Let an assistant make changes	task	Preview, confirm, always paused on creation, and no deletion at all.
Run an agent unattended	task	For OpenClaw, Hermes, or anything on a schedule. Bound it before you start it.
Spot creative fatigue	task	Frequency, CTR decay and the refresh recipes TikTok's own diagnostics imply.
Ask GA4 directly	task	Reports, funnels and custom channel groups, without the report builder.
Read Search Console	task	Cannibalisation, lost clicks and query clusters, past the 1,000 row screen.
Meta Ads setup	source	39 tools, 190 metrics, 143 dimensions.
Pinterest Ads setup	source	31 tools, 91 metrics, 36 dimensions.
Google Ads setup	source	38 tools, 130 metrics, 84 dimensions.
TikTok Ads setup	source	32 tools, 277 metrics, 16 dimensions.
Search Console setup	source	18 tools, 4 metrics, 6 dimensions.
Google Analytics 4 setup	source	27 tools, 51 metrics, 62 dimensions.
Claude	client	Settings, Connectors, one URL. Works on desktop and on the web.
Claude Code	client	One `claude mcp add` command, in any project or for every project.
ChatGPT	client	Settings, Connectors, developer mode, one URL.
Codex	client	`codex mcp add`, or four lines of TOML.
Cursor	client	One entry in `mcp.json`, globally or per project.
Hermes	client	`hermes mcp add`, then `hermes mcp login`.
OpenClaw	client	One entry under `mcpServers`, then a restart.