Connect Microsoft Advertising to an AI assistant

Connect Microsoft Advertising to Claude, ChatGPT, Codex or any MCP client, what to ask it once it is connected, and the 42 tools behind the answers.

guides/sources/bing-ads.md

Both readings are on this page.

For you

What the answer looks like, and what to type to get it.

Search, Audience and Performance Max account structure, keywords, targeting, audiences, UET, image and video assets, and asynchronous reports.

Connect it

Open the dashboard and choose this platform.
Approve the consent screen. The gateway stores an encrypted refresh token, never a password.
Tick the accounts to expose. Nothing is readable until you do.
Paste the endpoint into your assistant, or use the shared one for every platform at once.

text · Microsoft Advertising on its own endpoint

https://mcp.getmcpads.com/bing-ads/mcp

What to ask

text

Report campaign performance for the last 30 days with native units.
Show configured targeting, audience inclusions and exclusions.
Prepare a campaign, group and ad, keeping everything paused.
Show the actual creative assets linked to ads.

What answers each one

What answers each one
Question	Tools
Report campaign performance for the last 30 days with native units.	`bing_get_campaigns`, `bing_get_insights`, `bing_get_report`
Show configured targeting, audience inclusions and exclusions.	`bing_get_ad_groups`, `bing_get_targeting`, `bing_get_audiences`
Prepare a campaign, group and ad, keeping everything paused.	`bing_get_write_schema`, `bing_create_campaign`, `bing_create_ad_group`, `bing_create_ad`
Show the actual creative assets linked to ads.	`bing_get_ads`, `bing_list_ad_creatives`

What it can change

Native campaign, ad group, ad, keyword, targeting, audience, conversion and asset operations. Writes require an eligible paid plan and confirmation; new advertising entities are created Paused.

For your agent

The tool sequence, the parameters that matter, and what will be refused.

Both readings as Markdown: /guides/sources/bing-ads.md

Platform id: bing_ads
Tool prefix: bing_
Account parameter: accountId
Dedicated endpoint: https://mcp.getmcpads.com/bing-ads/mcp
Tools: 42, 23 of which write
Announced by default: bing_get_campaigns, bing_get_insights, bing_get_setup_guide, bing_get_targeting, bing_health_check, bing_list_ad_creatives
Metrics: 118, see /docs/sources/bing-ads/metrics
Dimensions: 117, see /docs/sources/bing-ads/dimensions

Scope requested from the platform

Scope requested from the platform
Scope	Grants	Allows writes
`https://ads.microsoft.com/msads.manage`	Read and write on Microsoft Advertising. No read-only scope is published by Microsoft.	Yes
`offline_access`	Keep the connection alive without asking you to sign in again.	No

Reaching a tool that is not announced

text

search_tools({ task: "..." })      find it
describe_tool({ name: "..." })     read its schema
run_tool({ name, args })           execute, with the same checks

What will refuse you

An account not ticked by the owner. Call list_accounts and use a accountId from it.
A write on a plan without writes. The tool is absent from the list and refused if called anyway.
A write without confirm: true returns a preview and applies nothing. That is not an error.
A call to this platform on another platform's dedicated endpoint. The refusal names the URL that serves it.

Questions this source answers

Questions this source answers
Question	Tools, in order
Report campaign performance for the last 30 days with native units.	`bing_get_campaigns` then `bing_get_insights` then `bing_get_report`
Show configured targeting, audience inclusions and exclusions.	`bing_get_ad_groups` then `bing_get_targeting` then `bing_get_audiences`
Prepare a campaign, group and ad, keeping everything paused.	`bing_get_write_schema` then `bing_create_campaign` then `bing_create_ad_group` then `bing_create_ad`
Show the actual creative assets linked to ads.	`bing_get_ads` then `bing_list_ad_creatives`

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