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Estimate Pinterest delivery before launch

The delivery estimate read with its assumptions, the reality check before launch.

IntentWhat the drafted targeting buys at the intended budget.

2
Steps
1
Tools
1
Rules
1
Failure modes

When to use it

Use it when

  • Every planned launch.

Do not use it when

  • Quoting estimates as commitments.

What it needs first

Preconditions

  • The account is ticked in the dashboard, confirmed via list_accounts.

Inputs

window
Analysis window.Default: last 30 days.

Procedure

In order. Every tool named is one the gateway ships, and links to its reference.

  1. Estimate delivery for the draft targeting and budget.

  2. Compare against the plan's expectations and adjust.

Decision rules

The observable condition, what it lets you conclude, and what takes the conclusion back.

  • When

    The estimate is a small fraction of the audience

    Conclude

    Budget and audience mismatch: fix in the plan, not live.

Evidence every conclusion must carry

  • Every figure carries its account, metric and window.
  • Anything below a readable sample size is reported as unjudged, not as zero.

Where the agent stops

  • The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

How it goes wrong quietly

The cases where the analysis is wrong and still looks right. Read them before trusting a number.

  • Estimates assume the current auction: Q4 invalidates October's numbers.

What the answer contains

01Readout
The figures, with windows and accounts named.
02Flags
What deserves a deeper skill or a human decision.