RecipePinterest Ads
Read Pinterest audience insights for planning
Audience insights read for the planning cycle, where Pinterest's demand-ahead nature pays.
IntentWho engages the account: interests, categories, the planning raw material.
- 2
- Steps
- 2
- Tools
- 1
- Rules
- 1
- Failure modes
When to use it
Use it when
- Campaign planning.
- Category entries.
Do not use it when
- Treating engagers as buyers: insights describe affinity, not conversion.
What it needs first
Required
Preconditions
- The account is ticked in the dashboard, confirmed via list_accounts.
Inputs
window- Analysis window.Default: last 30 days.
Procedure
In order. Every tool named is one the gateway ships, and links to its reference.
Pull audience insights.
Cross with trends for timing.
Decision rules
The observable condition, what it lets you conclude, and what takes the conclusion back.
When
Insights show affinity categories the account never targets
Conclude
Expansion candidates, sized by the trends curve.
Evidence every conclusion must carry
- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.
Where the agent stops
- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.
How it goes wrong quietly
The cases where the analysis is wrong and still looks right. Read them before trusting a number.
- Insights describe existing engagers: a new category reads the past, not the plan.
What the answer contains
- 01Readout
- The figures, with windows and accounts named.
- 02Flags
- What deserves a deeper skill or a human decision.