RecipeMeta Ads
Read Meta video metrics beyond the click
Video engagement metrics read as the creative's own funnel.
IntentThruPlay, holds and drop-offs: what the video does before the click.
- 2
- Steps
- 2
- Tools
- 1
- Rules
- 1
- Failure modes
When to use it
Use it when
- Video-heavy accounts.
- Creative post-mortems.
Do not use it when
- No specific contraindication beyond the preconditions below.
What it needs first
Required
Preconditions
- The account is ticked in the dashboard, confirmed via list_accounts.
Inputs
window- Analysis window.Default: last 30 days.
Procedure
In order. Every tool named is one the gateway ships, and links to its reference.
Pull video metrics per ad.
Read the retention shape against the creative's structure.
Decision rules
The observable condition, what it lets you conclude, and what takes the conclusion back.
When
Three-second views are high but ThruPlay collapses
Conclude
The hook works, the body loses them: a cutting note, not a targeting note.
Evidence every conclusion must carry
- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.
Where the agent stops
- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.
How it goes wrong quietly
The cases where the analysis is wrong and still looks right. Read them before trusting a number.
- Autoplay inflates shallow views: judge holds and completions, not view counts.
What the answer contains
- 01Readout
- The figures, with windows and accounts named.
- 02Flags
- What deserves a deeper skill or a human decision.