Read Meta campaign performance the right way
The Meta campaign table with objectives attached, because a conversions campaign and a reach campaign do not share a scoreboard.
IntentCampaign performance ranked by spend, with objectives and buying types visible.
- 2
- Steps
- 2
- Tools
- 2
- Rules
- 1
- Failure modes
When to use it
Use it when
- Any 'how is Meta doing' question.
- First read on an unfamiliar account.
Do not use it when
- Averaging across objectives: separate the scoreboard by objective first.
What it needs first
Required
Preconditions
- The account is ticked in the dashboard, confirmed via list_accounts.
Inputs
window- Analysis window.Default: last 30 days.
Procedure
In order. Every tool named is one the gateway ships, and links to its reference.
Pull campaigns with objective, buying type, status.
Pull performance per campaign over the window, ranked by spend.
Decision rules
The observable condition, what it lets you conclude, and what takes the conclusion back.
When
Campaigns with different objectives are compared on CPA
Conclude
Invalid comparison: judge each against its own objective's metric.
When
CBO campaigns are judged at ad set level
Conclude
The budget decision lives at campaign level there: read the campaign as the unit.
Evidence every conclusion must carry
- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.
Where the agent stops
- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.
How it goes wrong quietly
The cases where the analysis is wrong and still looks right. Read them before trusting a number.
- Attribution setting differences between campaigns silently change what 'a conversion' means in the same table.
What the answer contains
- 01Readout
- The figures, with windows and accounts named.
- 02Flags
- What deserves a deeper skill or a human decision.