RecipeMeta Ads
Read Meta performance by placement
Placement breakdown read with cost and result shares, the automatic-placements audit.
IntentFeed, Stories, Reels, Audience Network: who earns, who leaks.
- 2
- Steps
- 1
- Tools
- 1
- Rules
- 1
- Failure modes
When to use it
Use it when
- Quarterly.
- Suspicion that one surface leaks spend.
Do not use it when
- No specific contraindication beyond the preconditions below.
What it needs first
Required
Preconditions
- The account is ticked in the dashboard, confirmed via list_accounts.
Inputs
window- Analysis window.Default: last 30 days.
Procedure
In order. Every tool named is one the gateway ships, and links to its reference.
Pull insights broken down by placement.
Compare cost share to result share per placement.
Decision rules
The observable condition, what it lets you conclude, and what takes the conclusion back.
When
A placement takes cost share far above result share at volume
Conclude
Exclusion candidate: size the reallocation, propose via Safe Writes.
Evidence every conclusion must carry
- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.
Where the agent stops
- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.
How it goes wrong quietly
The cases where the analysis is wrong and still looks right. Read them before trusting a number.
- Placement-level attribution is weaker than campaign-level: small gaps are noise, big ones are findings.
What the answer contains
- 01Readout
- The figures, with windows and accounts named.
- 02Flags
- What deserves a deeper skill or a human decision.