Check Meta frequency before it becomes a problem
The frequency read: who is seeing ads too often, prospecting and remarketing judged by different bars.
IntentFrequency by ad set against tolerance, with reach context.
- 2
- Steps
- 2
- Tools
- 2
- Rules
- 1
- Failure modes
When to use it
Use it when
- Weekly on always-on accounts.
- When CPMs drift and creative is suspected.
Do not use it when
- One bar for everything: remarketing runs hot by design.
What it needs first
Required
Preconditions
- The account is ticked in the dashboard, confirmed via list_accounts.
Inputs
window- Analysis window.Default: last 30 days.
Procedure
In order. Every tool named is one the gateway ships, and links to its reference.
Pull frequency, reach and spend by ad set.
Separate prospecting from remarketing before applying thresholds.
Decision rules
The observable condition, what it lets you conclude, and what takes the conclusion back.
When
Prospecting frequency exceeds 4 on 7 days with declining CTR
Conclude
Route to creative-fatigue with the ad set named.
When
Remarketing frequency is high but CPA holds
Conclude
Working as designed: log, do not fix.
Evidence every conclusion must carry
- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.
Where the agent stops
- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.
How it goes wrong quietly
The cases where the analysis is wrong and still looks right. Read them before trusting a number.
- Frequency over a long window flattens spikes: read 7-day, not 30-day, for saturation.
What the answer contains
- 01Readout
- The figures, with windows and accounts named.
- 02Flags
- What deserves a deeper skill or a human decision.