RecipeMeta Ads
Map CBO versus ad set budgets across Meta campaigns
The CBO/ABO inventory: which campaigns delegate budget to Meta, which hold it at ad set level.
IntentWhere the budget lever actually sits, campaign by campaign.
- 2
- Steps
- 3
- Tools
- 1
- Rules
- 1
- Failure modes
When to use it
Use it when
- Before any budget operation.
- Onboarding.
Do not use it when
- No specific contraindication beyond the preconditions below.
What it needs first
Required
Preconditions
- The account is ticked in the dashboard, confirmed via list_accounts.
Inputs
window- Analysis window.Default: last 30 days.
Procedure
In order. Every tool named is one the gateway ships, and links to its reference.
Read budget modes across campaigns.
Annotate the map with spend so the levers are weighted.
Decision rules
The observable condition, what it lets you conclude, and what takes the conclusion back.
When
A budget change is planned on an ad set under CBO
Conclude
Wrong lever: the campaign owns the money there, redirect the operation.
Evidence every conclusion must carry
- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.
Where the agent stops
- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.
How it goes wrong quietly
The cases where the analysis is wrong and still looks right. Read them before trusting a number.
- Mixed modes in one account make bulk budget scripts dangerous: the map is the guard.
What the answer contains
- 01Readout
- The figures, with windows and accounts named.
- 02Flags
- What deserves a deeper skill or a human decision.