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Read the Meta ad activity log properly

The activity history filtered to the scope, the Meta half of every anomaly investigation.

IntentWho changed what on the account, aligned against delivery moves.

2
Steps
2
Tools
1
Rules
1
Failure modes

When to use it

Use it when

  • Before blaming the auction.
  • Agency handovers.

Do not use it when

  • No specific contraindication beyond the preconditions below.

What it needs first

Required

Preconditions

  • The account is ticked in the dashboard, confirmed via list_accounts.

Inputs

window
Analysis window.Default: last 30 days.

Procedure

In order. Every tool named is one the gateway ships, and links to its reference.

  1. Pull activity for the window and scope.

  2. Align edits against delivery and result moves.

Decision rules

The observable condition, what it lets you conclude, and what takes the conclusion back.

  • When

    Edits land within 48h before a delivery drop

    Conclude

    Learning reset is the default suspect: expect 3-7 days of instability from the edit.

Evidence every conclusion must carry

  • Every figure carries its account, metric and window.
  • Anything below a readable sample size is reported as unjudged, not as zero.

Where the agent stops

  • The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

How it goes wrong quietly

The cases where the analysis is wrong and still looks right. Read them before trusting a number.

  • System actors (rules, partners) interleave with humans: attribute before accusing.

What the answer contains

01Readout
The figures, with windows and accounts named.
02Flags
What deserves a deeper skill or a human decision.