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RecipeGoogle Analytics 4

Read GA4 landing page performance

Landing page performance from the site's own view, the analytics half of landing audits.

IntentWhich entry pages earn engagement and conversions.

2
Steps
1
Tools
1
Rules
1
Failure modes

When to use it

Use it when

  • Weekly.
  • Feeding landing-page-audit.

Do not use it when

  • No specific contraindication beyond the preconditions below.

What it needs first

Preconditions

  • The account is ticked in the dashboard, confirmed via list_accounts.

Inputs

window
Analysis window.Default: last 30 days.

Procedure

In order. Every tool named is one the gateway ships, and links to its reference.

  1. Run the landing page report with engagement and key events.

  2. Rank by sessions × conversion gap to the site median.

Decision rules

The observable condition, what it lets you conclude, and what takes the conclusion back.

  • When

    A high-traffic entry converts far under median

    Conclude

    Route to landing-page-audit with the page named: this read locates, that one classifies.

Evidence every conclusion must carry

  • Every figure carries its account, metric and window.
  • Anything below a readable sample size is reported as unjudged, not as zero.

Where the agent stops

  • The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

How it goes wrong quietly

The cases where the analysis is wrong and still looks right. Read them before trusting a number.

  • Parameter variants split pages: normalise before ranking.

What the answer contains

01Readout
The figures, with windows and accounts named.
02Flags
What deserves a deeper skill or a human decision.