# Read GA4 landing page performance

> Tier: recipe. Operating recipe: real tool sequence, core rules, known traps.

Landing page performance from the site's own view, the analytics half of landing audits.

**Intent.** Which entry pages earn engagement and conversions.

## When to use

- Weekly.
- Feeding landing-page-audit.

## When not to use

- No specific contraindication beyond the preconditions below.

## Sources

Required: Google Analytics 4

## Preconditions

- The account is ticked in the dashboard, confirmed via list_accounts.

## Inputs

- `window`: Analysis window. Default: last 30 days.

## Procedure

1. Run the landing page report with engagement and key events. — tools: `ga4_run_report`
2. Rank by sessions × conversion gap to the site median.

## Decision rules

- **When** A high-traffic entry converts far under median → **conclude** Route to landing-page-audit with the page named: this read locates, that one classifies.

## Evidence requirements

- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.

## Human approval boundary

- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

## Failure modes

- Parameter variants split pages: normalise before ranking.

## Output

- **Readout**: The figures, with windows and accounts named.
- **Flags**: What deserves a deeper skill or a human decision.

## Related

- Skill: [landing-page-audit](https://www.getmcpads.com/skills/landing-page-audit.md)