RecipeGoogle Analytics 4
Read GA4 performance by channel against spend
Channel performance from the property's own grouping, the neutral referee table for media debates.
IntentEach channel's sessions, key events and revenue, the site-side view of media.
- 2
- Steps
- 3
- Tools
- 1
- Rules
- 1
- Failure modes
When to use it
Use it when
- Weekly.
- Any cross-platform argument.
Do not use it when
- No specific contraindication beyond the preconditions below.
What it needs first
Required
Preconditions
- The account is ticked in the dashboard, confirmed via list_accounts.
Inputs
window- Analysis window.Default: last 30 days.
Procedure
In order. Every tool named is one the gateway ships, and links to its reference.
Read the property's channel groups.
Run the channel report with key events and revenue.
Decision rules
The observable condition, what it lets you conclude, and what takes the conclusion back.
When
Paid channels' GA4 conversions diverge sharply from platform claims
Conclude
The divergence is the finding: route to cross-platform-performance for the reconciliation.
Evidence every conclusion must carry
- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.
Where the agent stops
- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.
How it goes wrong quietly
The cases where the analysis is wrong and still looks right. Read them before trusting a number.
- Last-click undercredits upper-funnel channels: the table referees, it does not settle.
What the answer contains
- 01Readout
- The figures, with windows and accounts named.
- 02Flags
- What deserves a deeper skill or a human decision.