# Guides > Playbooks for advertising work done through an assistant, a guide per source, and setup for every MCP client. ## For you Every guide here is written against the 185 tools the gateway actually ships. No guide names a capability that does not exist, which is why some of them end with a list of what the gateway will refuse to do. ## Start here - [Find wasted search spend](https://www.getmcpads.com/guides/wasted-search-spend): Search terms nobody would have bid on, with the spend beside them. - [Audit an ad account](https://www.getmcpads.com/guides/campaign-audit): Spend, delivery and recent changes, read in one turn instead of four exports. - [One table, every platform](https://www.getmcpads.com/guides/cross-platform-report): Four ad platforms and two analytics sources, lined up in one answer. - [Move budget safely](https://www.getmcpads.com/guides/budget-reallocation): Budget changes that preview first and need a second, explicit call. ## Connect your assistant - [Claude](https://www.getmcpads.com/guides/setup/claude): Settings, Connectors, one URL. Works on desktop and on the web. - [Claude Code](https://www.getmcpads.com/guides/setup/claude-code): One `claude mcp add` command, in any project or for every project. - [ChatGPT](https://www.getmcpads.com/guides/setup/chatgpt): Settings, Connectors, developer mode, one URL. - [Codex](https://www.getmcpads.com/guides/setup/codex): `codex mcp add`, or four lines of TOML. - [Cursor](https://www.getmcpads.com/guides/setup/cursor): One entry in `mcp.json`, globally or per project. - [Hermes](https://www.getmcpads.com/guides/setup/hermes): `hermes mcp add`, then `hermes mcp login`. - [OpenClaw](https://www.getmcpads.com/guides/setup/openclaw): One entry under `mcpServers`, then a restart. ## By source - [Meta Ads setup](https://www.getmcpads.com/guides/sources/meta-ads): 39 tools, 190 metrics, 143 dimensions. - [Pinterest Ads setup](https://www.getmcpads.com/guides/sources/pinterest-ads): 31 tools, 91 metrics, 36 dimensions. - [Google Ads setup](https://www.getmcpads.com/guides/sources/google-ads): 38 tools, 130 metrics, 84 dimensions. - [TikTok Ads setup](https://www.getmcpads.com/guides/sources/tiktok-ads): 32 tools, 277 metrics, 16 dimensions. - [Search Console setup](https://www.getmcpads.com/guides/sources/search-console): 18 tools, 4 metrics, 6 dimensions. - [Google Analytics 4 setup](https://www.getmcpads.com/guides/sources/ga4): 27 tools, 51 metrics, 62 dimensions. ## Every playbook - [Find wasted search spend](https://www.getmcpads.com/guides/wasted-search-spend): Search terms nobody would have bid on, with the spend beside them. - [Audit an ad account](https://www.getmcpads.com/guides/campaign-audit): Spend, delivery and recent changes, read in one turn instead of four exports. - [One table, every platform](https://www.getmcpads.com/guides/cross-platform-report): Four ad platforms and two analytics sources, lined up in one answer. - [Move budget safely](https://www.getmcpads.com/guides/budget-reallocation): Budget changes that preview first and need a second, explicit call. - [Let an assistant make changes](https://www.getmcpads.com/guides/safe-writes): Preview, confirm, always paused on creation, and no deletion at all. - [Run an agent unattended](https://www.getmcpads.com/guides/unattended-agents): For OpenClaw, Hermes, or anything on a schedule. Bound it before you start it. - [Spot creative fatigue](https://www.getmcpads.com/guides/creative-fatigue): Frequency, CTR decay and the refresh recipes TikTok's own diagnostics imply. - [Ask GA4 directly](https://www.getmcpads.com/guides/ga4-analysis): Reports, funnels and custom channel groups, without the report builder. - [Read Search Console](https://www.getmcpads.com/guides/search-console-analysis): Cannibalisation, lost clicks and query clusters, past the 1,000 row screen. ## For your agent Guides are task oriented pages, each one naming the tools it uses and the refusals it will meet. The reference lives under /docs: one page per tool, per metric catalogue and per dimension catalogue. | If you want | Go to | | --- | --- | | The endpoint and how to authenticate | /docs/quickstart.md, /docs/authentication.md | | Every tool with its parameters | /docs/sources//tools/.md | | Every metric and dimension | /docs/sources//metrics.md, /dimensions.md | | Why your tool list is short | /docs/concepts/discovery.md | | Why a call was refused | /docs/concepts/accounts.md, /docs/concepts/limits.md | | How to set a client up | /guides/setup/.md | ## Every guide | Guide | Kind | What it covers | | --- | --- | --- | | [Find wasted search spend](https://www.getmcpads.com/guides/wasted-search-spend) | task | Search terms nobody would have bid on, with the spend beside them. | | [Audit an ad account](https://www.getmcpads.com/guides/campaign-audit) | task | Spend, delivery and recent changes, read in one turn instead of four exports. | | [One table, every platform](https://www.getmcpads.com/guides/cross-platform-report) | task | Four ad platforms and two analytics sources, lined up in one answer. | | [Move budget safely](https://www.getmcpads.com/guides/budget-reallocation) | task | Budget changes that preview first and need a second, explicit call. | | [Let an assistant make changes](https://www.getmcpads.com/guides/safe-writes) | task | Preview, confirm, always paused on creation, and no deletion at all. | | [Run an agent unattended](https://www.getmcpads.com/guides/unattended-agents) | task | For OpenClaw, Hermes, or anything on a schedule. Bound it before you start it. | | [Spot creative fatigue](https://www.getmcpads.com/guides/creative-fatigue) | task | Frequency, CTR decay and the refresh recipes TikTok's own diagnostics imply. | | [Ask GA4 directly](https://www.getmcpads.com/guides/ga4-analysis) | task | Reports, funnels and custom channel groups, without the report builder. | | [Read Search Console](https://www.getmcpads.com/guides/search-console-analysis) | task | Cannibalisation, lost clicks and query clusters, past the 1,000 row screen. | | [Meta Ads setup](https://www.getmcpads.com/guides/sources/meta-ads) | source | 39 tools, 190 metrics, 143 dimensions. | | [Pinterest Ads setup](https://www.getmcpads.com/guides/sources/pinterest-ads) | source | 31 tools, 91 metrics, 36 dimensions. | | [Google Ads setup](https://www.getmcpads.com/guides/sources/google-ads) | source | 38 tools, 130 metrics, 84 dimensions. | | [TikTok Ads setup](https://www.getmcpads.com/guides/sources/tiktok-ads) | source | 32 tools, 277 metrics, 16 dimensions. | | [Search Console setup](https://www.getmcpads.com/guides/sources/search-console) | source | 18 tools, 4 metrics, 6 dimensions. | | [Google Analytics 4 setup](https://www.getmcpads.com/guides/sources/ga4) | source | 27 tools, 51 metrics, 62 dimensions. | | [Claude](https://www.getmcpads.com/guides/setup/claude) | client | Settings, Connectors, one URL. Works on desktop and on the web. | | [Claude Code](https://www.getmcpads.com/guides/setup/claude-code) | client | One `claude mcp add` command, in any project or for every project. | | [ChatGPT](https://www.getmcpads.com/guides/setup/chatgpt) | client | Settings, Connectors, developer mode, one URL. | | [Codex](https://www.getmcpads.com/guides/setup/codex) | client | `codex mcp add`, or four lines of TOML. | | [Cursor](https://www.getmcpads.com/guides/setup/cursor) | client | One entry in `mcp.json`, globally or per project. | | [Hermes](https://www.getmcpads.com/guides/setup/hermes) | client | `hermes mcp add`, then `hermes mcp login`. | | [OpenClaw](https://www.getmcpads.com/guides/setup/openclaw) | client | One entry under `mcpServers`, then a restart. | > **Note** Every page here is served as Markdown: append `.md` to the path, or send `Accept: text/markdown`. The Markdown version carries both the human reading and this one. --- This page as HTML: https://www.getmcpads.com/guides Every page under /guides and /docs is available as Markdown: append `.md`, or send `Accept: text/markdown`.