Microsoft Advertising MCP is in open pilot
Microsoft Advertising documented an MCP setup guide and an open-pilot endpoint using Azure AD OAuth. Microsoft's 17 Jun 2026 blog calls the pilot read-only. Get MCP Ads does not ship Microsoft Advertising tools: OAuth exists in the dashboard, the tool set does not. That soon row is not their MCP. Live sources here are 6 other platforms.
By The Get MCP Ads teamPublished by BENLY HLG30 Aug 2026
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Each one opens that assistant with this URL and asks it for a summary.
Key takeaways
- Microsoft's official MCP is documented on Microsoft Learn, with AAD OAuth and a partner.api.bingads.microsoft.com endpoint.
- Microsoft's 17 Jun 2026 announcement describes the open pilot as read-only access to live campaign data.
- Get MCP Ads does not ship Microsoft Advertising tools. OAuth exists; tools do not.
- Our dashboard soon row is not their MCP. Do not treat a Bing badge here as Microsoft's server.
- What this gateway ships instead: Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4.
- There is no X Ads source here either.
What did Microsoft document?Link to this section
Microsoft Learn's MCP Server Setup Guide walks Azure AD app registration and connecting Copilot Studio, GitHub Copilot in VS Code, ChatGPT and Claude. The documented server URL is https:/. Auth is Azure AD OAuth. ChatGPT copy on that page uses a shorter /vnext URL without the toolSetNames query; this article quotes both only as Learn prints them.
Microsoft Advertising's 17 Jun 2026 blog says the MCP server is expanding to open pilot with read-only access, inside M365 Copilot, Claude, ChatGPT and more. The product page describes conversational insights and campaign audits. Learn's sample prompts are read-shaped (customers, user information). This article does not invent a Microsoft tool count; Learn's setup page does not print one.
Is that the same as Get MCP Ads' Microsoft row?Link to this section
No. Microsoft Advertising on this product is soon: OAuth is in place. The tool set is not shipped yet, so nothing is exposed to your assistant. That is not Microsoft's open-pilot MCP. We do not proxy their endpoint. An assistant connected here cannot call Microsoft Advertising tools, because the catalogue has none.
Microsoft official MCP versus this gateway
| Microsoft Advertising MCP | Get MCP Ads | |
|---|---|---|
| Status | Open pilot, documented on Learn | Soon: OAuth exists, tools do not |
| Endpoint | partner.api.bingads.microsoft.com ... OpenBeta | mcp.getmcpads.com/mcp (no Bing tools) |
| Auth | Azure AD OAuth, as Learn documents | OAuth 2.1 + DCR to this gateway |
| Writes | Announced as read-only at open pilot | No Microsoft tools to write with |
| Other sources on that URL | Microsoft Advertising | Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4 |
- If the job is Microsoft Advertising MCP, follow Microsoft Learn and use their endpoint.
- If the job is the six live sources we ship, paste the Get MCP Ads URL into your MCP client.
- Do not wait on our soon row for Microsoft tools. They are not shipped.
- Do not confuse our Bing OAuth with Microsoft's official MCP grant.
When should you not use this gateway for Microsoft Advertising?Link to this section
- Always, today, if the job is Microsoft Advertising tools. Use Microsoft's pilot. We have none.
- If you connected Bing OAuth here expecting tools to appear. They do not.
- If you need X Ads. We do not ship that either.
Questions
Answered in one paragraph each
Keep reading
Spec
- Product
- Get MCP Ads
- Category
- hosted MCP gateway
- Protocol
- MCP (Model Context Protocol)
- Live sources
- 6: Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4
- Auth
- OAuth 2.1 + dynamic client registration
- Transport
- HTTPS, streamable HTTP
- Endpoint
https:// mcp. getmcpads. com/ mcp - Account access
- ticked-account allowlist, checked server-side
- Microsoft Advertising on this gateway
- Soon: OAuth exists, tools do not
- Official Microsoft endpoint
https:// partner. api. bingads. microsoft. com/ ext/ mcp/ vnext?toolSetNames=OpenBeta - Official auth
- Azure AD OAuth, as Learn documents
- Pricing
- Free 0 (1 ad account, 1 seat, 200 tool calls per period, read only). Pro 39 per month. Team 99 per month. Agency 199 per month.
Sources
Who wrote this
Written by the team that ships Get MCP Ads, the hosted MCP gateway this page describes. Every count on the page is read from the tool catalogue rather than typed out, so it cannot drift from what the gateway serves. BENLY HLG publishes the site; Get MCP Ads is a separate product from Benly and does not read Benly data.
This page as Markdown: /articles/microsoft-advertising-mcp.md. Every page under /articles answers to Accept: text/markdown as well.