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News5 min readUpdated 30 Aug 2026

Microsoft Advertising MCP is in open pilot

Microsoft Advertising documented an MCP setup guide and an open-pilot endpoint using Azure AD OAuth. Microsoft's 17 Jun 2026 blog calls the pilot read-only. Get MCP Ads does not ship Microsoft Advertising tools: OAuth exists in the dashboard, the tool set does not. That soon row is not their MCP. Live sources here are 6 other platforms.

By The Get MCP Ads teamPublished by BENLY HLG30 Aug 2026

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Each one opens that assistant with this URL and asks it for a summary.

Key takeaways

  • Microsoft's official MCP is documented on Microsoft Learn, with AAD OAuth and a partner.api.bingads.microsoft.com endpoint.
  • Microsoft's 17 Jun 2026 announcement describes the open pilot as read-only access to live campaign data.
  • Get MCP Ads does not ship Microsoft Advertising tools. OAuth exists; tools do not.
  • Our dashboard soon row is not their MCP. Do not treat a Bing badge here as Microsoft's server.
  • What this gateway ships instead: Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4.
  • There is no X Ads source here either.

What did Microsoft document?Link to this section

Microsoft Learn's MCP Server Setup Guide walks Azure AD app registration and connecting Copilot Studio, GitHub Copilot in VS Code, ChatGPT and Claude. The documented server URL is https://partner.api.bingads.microsoft.com/ext/mcp/vnext?toolSetNames=OpenBeta. Auth is Azure AD OAuth. ChatGPT copy on that page uses a shorter /vnext URL without the toolSetNames query; this article quotes both only as Learn prints them.

Microsoft Advertising's 17 Jun 2026 blog says the MCP server is expanding to open pilot with read-only access, inside M365 Copilot, Claude, ChatGPT and more. The product page describes conversational insights and campaign audits. Learn's sample prompts are read-shaped (customers, user information). This article does not invent a Microsoft tool count; Learn's setup page does not print one.

Is that the same as Get MCP Ads' Microsoft row?Link to this section

No. Microsoft Advertising on this product is soon: OAuth is in place. The tool set is not shipped yet, so nothing is exposed to your assistant. That is not Microsoft's open-pilot MCP. We do not proxy their endpoint. An assistant connected here cannot call Microsoft Advertising tools, because the catalogue has none.

Microsoft official MCP versus this gateway

Microsoft Advertising MCPGet MCP Ads
StatusOpen pilot, documented on LearnSoon: OAuth exists, tools do not
Endpointpartner.api.bingads.microsoft.com ... OpenBetamcp.getmcpads.com/mcp (no Bing tools)
AuthAzure AD OAuth, as Learn documentsOAuth 2.1 + DCR to this gateway
WritesAnnounced as read-only at open pilotNo Microsoft tools to write with
Other sources on that URLMicrosoft AdvertisingMeta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4
  1. If the job is Microsoft Advertising MCP, follow Microsoft Learn and use their endpoint.
  2. If the job is the six live sources we ship, paste the Get MCP Ads URL into your MCP client.
  3. Do not wait on our soon row for Microsoft tools. They are not shipped.
  4. Do not confuse our Bing OAuth with Microsoft's official MCP grant.

When should you not use this gateway for Microsoft Advertising?Link to this section

  • Always, today, if the job is Microsoft Advertising tools. Use Microsoft's pilot. We have none.
  • If you connected Bing OAuth here expecting tools to appear. They do not.
  • If you need X Ads. We do not ship that either.

Questions

Answered in one paragraph each

Keep reading

Spec

Product
Get MCP Ads
Category
hosted MCP gateway
Protocol
MCP (Model Context Protocol)
Live sources
6: Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4
Auth
OAuth 2.1 + dynamic client registration
Transport
HTTPS, streamable HTTP
Endpoint
https://mcp.getmcpads.com/mcp
Account access
ticked-account allowlist, checked server-side
Microsoft Advertising on this gateway
Soon: OAuth exists, tools do not
Official Microsoft endpoint
https://partner.api.bingads.microsoft.com/ext/mcp/vnext?toolSetNames=OpenBeta
Official auth
Azure AD OAuth, as Learn documents
Pricing
Free 0 (1 ad account, 1 seat, 200 tool calls per period, read only). Pro 39 per month. Team 99 per month. Agency 199 per month.

Sources

Who wrote this

Written by the team that ships Get MCP Ads, the hosted MCP gateway this page describes. Every count on the page is read from the tool catalogue rather than typed out, so it cannot drift from what the gateway serves. BENLY HLG publishes the site; Get MCP Ads is a separate product from Benly and does not read Benly data.

This page as Markdown: /articles/microsoft-advertising-mcp.md. Every page under /articles answers to Accept: text/markdown as well.