Skip to content
Get MCP AdsGet MCP Ads, home
articles/microsoft-advertising-mcp.md
News7 min readUpdated 28 Sep 2026

Microsoft Advertising MCP pilot

Microsoft Advertising documented an MCP setup guide and an open-pilot endpoint using Azure AD OAuth. Its 17 Jun 2026 announcement described that pilot as read-only. Get MCP Ads offers a separate native Microsoft Advertising connector, available through Sources with selected-account reporting and supported writes. The gateway requires an eligible paid plan and confirmation for writes. These are distinct products with separate authentication and catalogues.

By The Get MCP Ads teamPublished by BENLY HLG30 Aug 2026

Read this in

Each one opens that assistant with this URL and asks it for a summary.

Key takeaways

  • Microsoft's official MCP is documented on Microsoft Learn, with AAD OAuth and a partner.api.bingads.microsoft.com endpoint.
  • Microsoft's 17 Jun 2026 announcement describes the open pilot as read-only access to live campaign data.
  • Get MCP Ads provides Microsoft Advertising tools with selected-account access and confirmed writes on eligible paid plans.
  • Our native connector is separate from their MCP. Do not treat a Bing badge here as Microsoft's server.
  • What this gateway ships instead: Adjust, Amazon Ads, Apple Ads, LinkedIn Ads, Reddit Ads, Microsoft Advertising, Snapchat Ads, X Ads, RTB House, Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4.
  • X Ads is available through its own connection and selected-account tools.

What did Microsoft document?Link to this section

Microsoft Learn's MCP Server Setup Guide walks Azure AD app registration and connecting Copilot Studio, GitHub Copilot in VS Code, ChatGPT and Claude. The documented server URL is partner.api.bingads.microsoft.com with toolSetNames=OpenBeta. Auth is Azure AD OAuth. Microsoft's 17 Jun 2026 blog calls the open pilot read-only access to live campaign data.

  1. If the job is Microsoft Advertising MCP, follow Microsoft Learn and use their endpoint.
  2. For Microsoft Advertising alongside other supported platforms, connect your accounts on Get MCP Ads and paste the gateway URL into your MCP client.
  3. Read our Microsoft source reference for implemented tools and the customer OAuth onboarding requirements.
  4. Do not confuse our Bing OAuth with Microsoft's official MCP grant.

Primary pages: MCP Server Setup Guide learn.microsoft.com/en-us/advertising/guides/mcp-setup, the endpoint https://partner.api.bingads.microsoft.com/ext/mcp/vnext?toolSetNames=OpenBeta partner.api.bingads.microsoft.com/ext/mcp/vnext?toolSetNames=OpenBeta, the 17 Jun 2026 blog www.about.ads.microsoft.com/en/blog/post/june-2026/building-a-new-ai-economy-that-creates-value-for-everyone, and the product page about.ads.microsoft.com/en/solutions/technology/mcp-server. ChatGPT copy on Learn uses a shorter /vnext URL without the toolSetNames query; this article quotes both only as Learn prints them. Learn's sample prompts are read-shaped (customers, user information).

This article does not invent a Microsoft tool count; Learn's setup page does not print one. If that changes, it will change on Microsoft's pages first, not in our native connector catalogue. The product page describes conversational insights and campaign audits. Treat those as Microsoft's claims about Microsoft's server.

Is that the same as Get MCP Ads' Microsoft row?Link to this section

Get MCP Ads provides its own Microsoft Advertising connector with native tools and reporting. Connect through Microsoft in Sources and explicitly select the advertising accounts your assistant may access. It does not proxy Microsoft's MCP endpoint. The source reference lists supported reads, writes and reporting requirements.

Microsoft official MCP versus this gateway

Microsoft Advertising MCPGet MCP Ads
StatusOpen pilot, documented on LearnAvailable
Endpointpartner.api.bingads.microsoft.com ... OpenBetamcp.getmcpads.com/mcp (native Microsoft connector)
AuthAzure AD OAuth, as Learn documentsOAuth 2.1 + DCR to this gateway
WritesAnnounced as read-only at open pilotSupported writes on eligible paid plans, with preview and confirmation
Other sources on that URLMicrosoft AdvertisingAdjust, Amazon Ads, Apple Ads, LinkedIn Ads, Reddit Ads, Microsoft Advertising, Snapchat Ads, X Ads, RTB House, Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4

The dashboard lets you connect Microsoft Advertising and select the accounts your assistant may access. Native reporting and supported writes are documented in the source reference. Writes require an eligible paid plan and confirmation; account permissions still apply. See One MCP URL for ads and analytics.

Is Microsoft's MCP read-only?Link to this section

Microsoft's 17 Jun 2026 blog describes the open pilot as read-only access to live campaign data. Learn's setup guide does not publish a write catalogue on the page we fetched. That historical description concerns Microsoft's official MCP, not our native connector's write tools. If that changes, it will change on Microsoft's pages first.

Supported Microsoft write tools are available on eligible paid plans, with preview and confirmation before execution. New advertising entities are created paused. Account permissions and provider validation still apply. These are the gateway's controls, not a claim about Microsoft's separate MCP. See Pause a campaign from an assistant.

Google Ads, GA4 and Search Console on this URL are live sources with shipped tools. Official Google Ads MCP is a different Google server you self-host. Microsoft's official MCP is Microsoft Advertising. Three products, three catalogues. This gateway's Google sources do not start including Bing because Microsoft launched a pilot.

Can you add both endpoints in one client?Link to this section

Yes, as two connectors, with two OAuth systems: Azure AD for Microsoft, OAuth 2.1 with dynamic client registration for Get MCP Ads. They do not share tokens or allowlists. Adding Microsoft's server does not create Bing tools inside this gateway. Adding ours does not proxy Microsoft.

A desk that buys Microsoft and Google will hold both. That is correct. For our connector, follow the explicit connection status in Sources. X Ads is also available through its own connection, using X’s official MCP. Microsoft and X have separate connectors with documented scopes and account selection. Authorize each provider separately and select its own advertising accounts.

Official X is X Ads MCP vs Get MCP Ads. Official landscape is Official ads MCPs compared. Pricing does not bypass Microsoft access restrictions: purchasing a plan does not enable a restricted source.

When should you not use this gateway for Microsoft Advertising?Link to this section

Use Microsoft's first-party MCP when you specifically need that service, its authentication or an operation outside our native connector's published scope.

  • Use Microsoft's first-party MCP when you specifically need that service, its authentication or an operation outside our native connector's published scope.
  • If the account you need is not authorized or selected in Sources, the gateway cannot access it.
  • If you need X Ads operations outside the reviewed tool catalog.

For Microsoft Advertising alongside other supported platforms, connect each source and select its accounts on Get MCP Ads. Use Microsoft's separate endpoint only when you need its own service. An authorization or account-selection refusal should be resolved in Sources, not by broadening access implicitly.

Questions

Answered in one paragraph each

Keep reading

Spec

Product
Get MCP Ads
Category
hosted MCP gateway
Protocol
MCP (Model Context Protocol)
Live sources
15: Adjust, Amazon Ads, Apple Ads, LinkedIn Ads, Reddit Ads, Microsoft Advertising, Snapchat Ads, X Ads, RTB House, Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4
Auth
OAuth 2.1 + dynamic client registration
Transport
HTTPS, streamable HTTP
Endpoint
https://mcp.getmcpads.com/mcp
Account access
ticked-account allowlist, checked server-side
Microsoft Advertising on this gateway
Available
Official Microsoft endpoint
https://partner.api.bingads.microsoft.com/ext/mcp/vnext?toolSetNames=OpenBeta
Official auth
Azure AD OAuth, as Learn documents
Pricing
Free 0 (Alerts not included, 1 ad account, 1 user, read only). Pro 29 per month. Team 99 per month. Enterprise Contact us Invoice billing.

Sources

  • MCP Server Setup GuideMicrosoft Learn · 2026learn.microsoft.com/en-us/advertising/guides/mcp-setup
  • Building a new AI economy that creates value for everyoneMicrosoft Advertising · 2026-06-17www.about.ads.microsoft.com/en/blog/post/june-2026/building-a-new-ai-economy-that-creates-value-for-everyone
  • Microsoft Advertising MCP serverMicrosoft Advertisingabout.ads.microsoft.com/en/solutions/technology/mcp-server

Who wrote this

Written by the team that ships Get MCP Ads, the hosted MCP gateway this page describes. Every count on the page is read from the tool catalogue rather than typed out, so it cannot drift from what the gateway serves. BENLY HLG publishes the site; Get MCP Ads is a separate product from Benly and does not read Benly data.

This page as Markdown: /articles/microsoft-advertising-mcp.md. Every page under /articles answers to Accept: text/markdown as well.