Pause a campaign from an assistant: preview, confirm, and the Free plan
Every write tool on this gateway previews first. Without confirm set to true, the tool describes the change and applies nothing. The Free plan has no write tools: they are absent from the list and refused if called. Campaigns are always created paused. That is 1 rule on Meta, Google, TikTok and Pinterest.
By The Get MCP Ads teamPublished by BENLY HLG30 Aug 2026
What this is about
Read this in
Each one opens that assistant with this URL and asks it for a summary.
Key takeaways
- A write without
confirm: truereturns a preview and applies nothing. - On Free, write tools are absent from the tool list and refused if called.
- Google Ads has 7 writes in a catalogue of 38. Meta Ads has 10 writes in 39.
- Campaigns created through this gateway are always created paused. There is no option to create them active.
- Search Console and GA4 cannot write on this gateway.
- There is no X Ads write, because there is no X Ads source. Microsoft Advertising has no tools.
What does preview then confirm mean?Link to this section
Every write tool describes the change and stops. Applying it takes a second call with confirm set to true. An assistant that picked the wrong campaign shows you the wrong campaign instead of pausing it. That is true for google_, meta_, tiktok_ and pinterest_.
What does the Free plan do with writes?Link to this section
Free is read only. Write tools are not announced, and calling one is refused before it reaches the platform. The refused call is not counted. 1 ad account, 1 seat, 200 tool calls per period. Upgrade when you want the preview path, not when you want a firehose.
- Connect the ad platform and tick the account in the Get MCP Ads dashboard.
- Paste the hosted MCP URL into your MCP client on a paid plan.
- Ask the assistant to pause a named campaign without confirming yet, and read the preview.
- Call the same write again with confirm set to true only after the preview is the campaign you meant.
When should you not write from an assistant?Link to this section
- You are on Free. There is no write path.
- The account is not ticked. The allowlist is checked server-side, including run_tool.
- You need X Ads or Microsoft Advertising tools. This gateway does not ship them.
- You need a GA4 or Search Console mutation. Those sources are read only here.
- You wanted Meta official mcp.facebook.com/ads writes. That is Meta's server, not this preview rule.
Get MCP Ads
Two ways to run Google Ads over MCP
- Hosted
Google Ads MCP Server
38 tools behind one hosted URL, 7 of them writes that describe the change before they apply it. Nothing to install, and no key to paste.
- Open source, Apache 2.0
Run it yourself
The same server, published as a package you can read, audit and host on your own machine. No account, and no gateway in the path.
@getmcpads/google-ads-mcp-server
Questions
Answered in one paragraph each
Keep reading
- Google Ads with your assistant38 tools, what to ask, what it can change.
- Google Ads MCP ServerThe server itself: 38 tools, the endpoint, the repository.
- Google Ads MCP API referenceEvery parameter of every tool, with what it accepts.
- PricingWhich plan includes writes.
- What a ticked-account allowlist isWrites still need a ticked account.
- One MCP URL for six live sourcesFour of them can write on paid plans.
- MCP for ad agenciesWho should hold confirm.
Spec
- Product
- Get MCP Ads
- Category
- hosted MCP gateway
- Protocol
- MCP (Model Context Protocol)
- Live sources
- 6: Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4
- Auth
- OAuth 2.1 + dynamic client registration
- Transport
- HTTPS, streamable HTTP
- Endpoint
https:// mcp. getmcpads. com/ mcp - Account access
- ticked-account allowlist, checked server-side
- Writes
- Preview then confirm; absent on Free
- Creates
- Always paused
- Google Ads writes
- 7 of 38
- Pricing
- Free 0 (1 ad account, 1 seat, 200 tool calls per period, read only). Pro 39 per month. Team 99 per month. Agency 199 per month.
Sources
Who wrote this
Written by the team that ships Get MCP Ads, the hosted MCP gateway this page describes. Every count on the page is read from the tool catalogue rather than typed out, so it cannot drift from what the gateway serves. BENLY HLG publishes the site; Get MCP Ads is a separate product from Benly and does not read Benly data.
This page as Markdown: /articles/mcp-ads-writes.md. Every page under /articles answers to Accept: text/markdown as well.