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RecipeTikTok Ads

Map available TikTok targeting for a plan

The targeting catalogue read against a brief: interests, behaviours, demographics available.

IntentWhat targeting exists for the plan's segments, from the catalogue itself.

2
Steps
1
Tools
1
Rules
1
Failure modes

When to use it

Use it when

  • Campaign planning.
  • Translating a Meta plan into TikTok reality.

Do not use it when

  • Assuming Meta categories exist here: the taxonomies differ materially.

What it needs first

Required

Preconditions

  • The account is ticked in the dashboard, confirmed via list_accounts.

Inputs

window
Analysis window.Default: last 30 days.

Procedure

In order. Every tool named is one the gateway ships, and links to its reference.

  1. Pull the targeting catalogue for the market.

  2. Match the brief's segments and list the gaps.

Decision rules

The observable condition, what it lets you conclude, and what takes the conclusion back.

  • When

    A brief segment has no TikTok equivalent

    Conclude

    Say so and propose the nearest broader option: silent substitution builds the wrong campaign.

Evidence every conclusion must carry

  • Every figure carries its account, metric and window.
  • Anything below a readable sample size is reported as unjudged, not as zero.

Where the agent stops

  • The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

How it goes wrong quietly

The cases where the analysis is wrong and still looks right. Read them before trusting a number.

  • Catalogue availability varies by country: check the market, not the global list.

What the answer contains

01Readout
The figures, with windows and accounts named.
02Flags
What deserves a deeper skill or a human decision.