# Map available TikTok targeting for a plan

> Tier: recipe. Operating recipe: real tool sequence, core rules, known traps.

The targeting catalogue read against a brief: interests, behaviours, demographics available.

**Intent.** What targeting exists for the plan's segments, from the catalogue itself.

## When to use

- Campaign planning.
- Translating a Meta plan into TikTok reality.

## When not to use

- Assuming Meta categories exist here: the taxonomies differ materially.

## Sources

Required: TikTok Ads

## Preconditions

- The account is ticked in the dashboard, confirmed via list_accounts.

## Inputs

- `window`: Analysis window. Default: last 30 days.

## Procedure

1. Pull the targeting catalogue for the market. — tools: `tiktok_get_targeting_catalog`
2. Match the brief's segments and list the gaps.

## Decision rules

- **When** A brief segment has no TikTok equivalent → **conclude** Say so and propose the nearest broader option: silent substitution builds the wrong campaign.

## Evidence requirements

- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.

## Human approval boundary

- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

## Failure modes

- Catalogue availability varies by country: check the market, not the global list.

## Output

- **Readout**: The figures, with windows and accounts named.
- **Flags**: What deserves a deeper skill or a human decision.

## Related

- Skill: [campaign-launch-qa](https://www.getmcpads.com/skills/campaign-launch-qa.md)