Targeting and audience audit on Snapchat Ads
Snapchat Ads: Read configured inclusions, exclusions and audience references separately from reported demographics.
IntentRead configured inclusions, exclusions and audience references separately from reported demographics.
- 2
- Steps
- 4
- Tools
- 2
- Rules
- 2
- Failure modes
When to use it
Use it when
- The user requests targeting and audience audit for a selected Snapchat Ads account.
Do not use it when
- Inferring production delivery or account eligibility from successful sandbox configuration.
What it needs first
Required
Preconditions
- Read snapchat_get_setup_guide and use only the capabilities enabled for this account.
- The account is ticked in the dashboard, confirmed via list_accounts.
Inputs
window- Analysis window.Default: last 30 days.
Procedure
In order. Every tool named is one the gateway ships, and links to its reference.
List campaigns and their ad groups or ad squads.
Read the actual targeting configuration and resolve its audience references.
Decision rules
The observable condition, what it lets you conclude, and what takes the conclusion back.
When
An audience is empty or an identifier cannot be resolved
Conclude
Report the missing evidence; an audience object does not prove matched members or delivery.
When
Targeting differs from demographic performance
Conclude
Keep configuration and observed reach separate; expansion and privacy thresholds can explain differences.
Evidence every conclusion must carry
- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.
Where the agent stops
- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.
How it goes wrong quietly
The cases where the analysis is wrong and still looks right. Read them before trusting a number.
- Read native criterion types and all pages; one targeting response may not cover every criterion.
- Do not upload customer identifiers as part of a configuration audit.
What the answer contains
- 01Readout
- The figures, with windows and accounts named.
- 02Flags
- What deserves a deeper skill or a human decision.