Targeting and audience audit on Microsoft Advertising

Microsoft Advertising: Read configured inclusions, exclusions and audience references separately from reported demographics.

Recipe, Microsoft Advertising

Intent Read configured inclusions, exclusions and audience references separately from reported demographics.

When to use it

Use it when

The user requests targeting and audience audit for a selected Microsoft Advertising account.

Do not use it when

Inferring delivery or account eligibility from a successful configuration alone.

Preconditions

Connect Microsoft Advertising and explicitly select an authorized account. Writes require an eligible paid plan and confirmation.
Read bing_get_setup_guide and use only the capabilities enabled for this account.
The account is among the chosen accounts, confirmed via list_accounts.

Evidence every conclusion must carry

Inputs
Input	Required	What it is
`window`		Analysis window.Default: last 30 days.

In order. Every tool named is one the gateway ships, and links to its reference.

Steps

List campaigns and their ad groups or ad squads.bing_get_campaignsbing_get_ad_groups
Read the actual targeting configuration and resolve its audience references.bing_get_targetingbing_get_audiences

The observable condition, what it lets you conclude, and what takes the conclusion back.

When An audience is empty or an identifier cannot be resolvedConclude Report the missing evidence; an audience object does not prove matched members or delivery.
When Targeting differs from demographic performanceConclude Keep configuration and observed reach separate; expansion and privacy thresholds can explain differences.

The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

The cases where the analysis is wrong and still looks right. Read them before trusting a number.

Read native criterion types and all pages; one targeting response may not cover every criterion.
Do not upload customer identifiers as part of a configuration audit.