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Campaign performance report on Microsoft Advertising

Microsoft Advertising: Read campaign results with account scope, native units, date range and evidence of report completeness.

Recipe, Microsoft Advertising

Intent Read campaign results with account scope, native units, date range and evidence of report completeness.

Steps
4
Tools
5
Rules
2
Failure modes
2
skills/microsoft-campaign-report.md

When to use it

Use it when

  • The user requests campaign performance report for a selected Microsoft Advertising account.

Do not use it when

  • Inferring delivery or account eligibility from a successful configuration alone.

What it needs first

Preconditions

  • Connect Microsoft Advertising and explicitly select an authorized account. Writes require an eligible paid plan and confirmation.
  • Read bing_get_setup_guide and use only the capabilities enabled for this account.
  • The account is among the chosen accounts, confirmed via list_accounts.

Evidence every conclusion must carry

  • Every figure carries its account, metric and window.
  • Anything below a readable sample size is reported as unjudged, not as zero.
Inputs
InputRequiredWhat it is
windowAnalysis window.Default: last 30 days.

Procedure

In order. Every tool named is one the gateway ships, and links to its reference.

Steps

  1. Verify account, currency and environment.bing_health_check
  2. Inventory campaigns with native types and statuses.bing_get_campaigns
  3. Select a supported report type and compatible columns.bing_get_reporting_schema
  4. Submit the date-bounded report and poll its signed receipt until complete; report truncation.bing_get_insightsbing_get_report

Decision rules

The observable condition, what it lets you conclude, and what takes the conclusion back.

  • When The report is empty or still processingConclude Report no usable performance evidence; do not declare zero spend or successful delivery.
  • When Comparing sources with different attribution windowsConclude Align or label the windows before drawing an efficiency comparison.

Where the agent stops

The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

How it goes wrong quietly

The cases where the analysis is wrong and still looks right. Read them before trusting a number.

  • Preserve Microsoft column units and report currency; do not apply Google or Snapchat microcurrency scaling.
  • Campaign type, pagination and truncation can hide entities; state actual coverage.

What the answer contains

What Campaign performance report returns
SectionWhat it holds
ReadoutThe figures, with windows and accounts named.
FlagsWhat deserves a deeper skill or a human decision.

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