RecipeMeta Ads
Inventory Meta audiences and where they serve
The audience estate mapped: custom, lookalike, saved, with usage, before any targeting decision.
IntentEvery audience, its definition, size band and the ad sets using it.
- 3
- Steps
- 3
- Tools
- 1
- Rules
- 1
- Failure modes
When to use it
Use it when
- Quarterly hygiene.
- Before consolidation or new lookalike builds.
Do not use it when
- No specific contraindication beyond the preconditions below.
What it needs first
Required
Preconditions
- The account is ticked in the dashboard, confirmed via list_accounts.
Inputs
window- Analysis window.Default: last 30 days.
Procedure
In order. Every tool named is one the gateway ships, and links to its reference.
List audiences with types and sizes.
Read definitions and sources for the ones in use.
Map usage across ad sets.
Decision rules
The observable condition, what it lets you conclude, and what takes the conclusion back.
When
Custom audiences built on sources that stopped updating
Conclude
Stale by construction: date the source and flag every ad set still using it.
Evidence every conclusion must carry
- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.
Where the agent stops
- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.
How it goes wrong quietly
The cases where the analysis is wrong and still looks right. Read them before trusting a number.
- Size bands are estimates: never subtract two bands and present a number.
What the answer contains
- 01Readout
- The figures, with windows and accounts named.
- 02Flags
- What deserves a deeper skill or a human decision.