RecipeGoogle Ads
Map which bid strategies drive which Google Ads campaigns
Bidding strategies with their attached campaigns and targets, the prerequisite for every bidding conversation.
IntentThe strategy inventory: who optimises what, toward which target.
- 2
- Steps
- 3
- Tools
- 1
- Rules
- 1
- Failure modes
When to use it
Use it when
- Before any bidding change.
- Quarterly, with bid-strategy-review for the deep read.
Do not use it when
- No specific contraindication beyond the preconditions below.
What it needs first
Required
Preconditions
- The account is ticked in the dashboard, confirmed via list_accounts.
Inputs
window- Analysis window.Default: last 30 days.
Procedure
In order. Every tool named is one the gateway ships, and links to its reference.
Pull strategies with types and targets.
Attach campaigns and their spend.
Decision rules
The observable condition, what it lets you conclude, and what takes the conclusion back.
When
A portfolio strategy mixes campaigns with different economics
Conclude
The portfolio optimises the blend, not each member: flag the mismatch.
Evidence every conclusion must carry
- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.
Where the agent stops
- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.
How it goes wrong quietly
The cases where the analysis is wrong and still looks right. Read them before trusting a number.
- Campaign-level 'Maximise conversions' without a target still has an implicit one: the budget.
What the answer contains
- 01Readout
- The figures, with windows and accounts named.
- 02Flags
- What deserves a deeper skill or a human decision.