# Map which bid strategies drive which Google Ads campaigns

> Tier: recipe. Operating recipe: real tool sequence, core rules, known traps.

Bidding strategies with their attached campaigns and targets, the prerequisite for every bidding conversation.

**Intent.** The strategy inventory: who optimises what, toward which target.

## When to use

- Before any bidding change.
- Quarterly, with bid-strategy-review for the deep read.

## When not to use

- No specific contraindication beyond the preconditions below.

## Sources

Required: Google Ads

## Preconditions

- The account is ticked in the dashboard, confirmed via list_accounts.

## Inputs

- `window`: Analysis window. Default: last 30 days.

## Procedure

1. Pull strategies with types and targets. — tools: `google_ads_get_bidding_strategies`
2. Attach campaigns and their spend. — tools: `google_ads_get_campaigns`, `google_ads_get_insights`

## Decision rules

- **When** A portfolio strategy mixes campaigns with different economics → **conclude** The portfolio optimises the blend, not each member: flag the mismatch.

## Evidence requirements

- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.

## Human approval boundary

- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.

## Failure modes

- Campaign-level 'Maximise conversions' without a target still has an implicit one: the budget.

## Output

- **Readout**: The figures, with windows and accounts named.
- **Flags**: What deserves a deeper skill or a human decision.

## Related

- Skill: [bid-strategy-review](https://www.getmcpads.com/skills/bid-strategy-review.md)