RecipeGoogle Analytics 4
Read a signup funnel in GA4
The signup-specific funnel read: view, start, submit, confirm, with the segment cut ready.
IntentThe registration journey's drop-off, step by step.
- 2
- Steps
- 3
- Tools
- 1
- Rules
- 1
- Failure modes
When to use it
Use it when
- SaaS and account-based sites, weekly.
- After signup flow changes.
Do not use it when
- Unverified step events: run tracking-audit first.
What it needs first
Required
Preconditions
- The account is ticked in the dashboard, confirmed via list_accounts.
Inputs
window- Analysis window.Default: last 30 days.
Procedure
In order. Every tool named is one the gateway ships, and links to its reference.
Verify the signup events exist and fire.
Run the funnel and cut the worst step by device and channel.
Decision rules
The observable condition, what it lets you conclude, and what takes the conclusion back.
When
Drop concentrates at form submit on one device class
Conclude
A field or validation problem on that class: name it for the product team.
Evidence every conclusion must carry
- Every figure carries its account, metric and window.
- Anything below a readable sample size is reported as unjudged, not as zero.
Where the agent stops
- The readout changes nothing. Any change it motivates goes through Safe Writes: preview, human confirmation, then apply.
How it goes wrong quietly
The cases where the analysis is wrong and still looks right. Read them before trusting a number.
- SSO paths skip steps: multiple legitimate routes make naive funnels overcount abandonment.
What the answer contains
- 01Readout
- The figures, with windows and accounts named.
- 02Flags
- What deserves a deeper skill or a human decision.